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Approaches to Corporate Blogging
By: Doug Bedell
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We're a little slow in catching up with this post by Freek Janssen on Lewis PR 360, but it's worth noting for the insight it provides into planning a business blog. "But first of all: why?" Janssen asks, and provides four possible answers that are more nuanced than, simply, "We want to be out there."

A corporate blogger, Janssen notes, 1) Can join in with existing collaborative blogs (a good way to get your feet wet, we'd note), 2) Boost your online newsroom, 3) Produce a full-fledged corporate blog, or 4) Develop a community blog, which takes us back to the collaborative emphasis in point number one. These are suggestions well worth pondering, among other possibilities, before plunging into business blogging. 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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