| Holmes: Social Media Rankings of Top PR Firms |
|
By: Doug Bedell |
|
 |
 The Holmes Report provides its assessment of where leading PR firms stand in their use of social media. Its index ranks the "social effectiveness" of the 25 top global shops, and Edelman leads the list for the second year, followed by Ogilvy and EuroRSCG.
Holmes uses the Sociagility's PRINT™ methodology for its survey, which we're not familiar with. But PRINT™ says the algorithm it uses to produce an organization's PRINT Index™ is based on:
-
Popularity – the extent to which each brand is attracting attention
-
Receptiveness – the extent to which each brand is seen to be actively listening to relevant comments or conversations
-
Interaction – the extent to which each brand is interacting with its communities
-
Network reach – the extent to which each brand’s community is being built using social media, beyond its immediate network
-
Trust – the extent to which the content and interaction of a brand is liked and recommended within its network
|
 |
 |
|
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
|
