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Brave New World of Employee Communication
By: Doug Bedell
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Communication to an organization's employees used to involve making announcements — that was about it. That's not so any longer, advises Scott Spreier of the Hay Group on the Public Relations Society of America's (PRSA) blog. Now it's about being credible to employees and identifying with them — considerably more challenging.

"Finally," Spreier writes in a piece well-worth pondering, "no matter what your strategy, media, or technology, don’t think you can win the credibility battle with communication alone. More than anything else, what this new order requires is emotional intelligence, a major dose of trust, transparency, empathy, resilience, self-awareness and self-control. Without this, no matter how hard we try, what we say will ring hollow." 

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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