| Penn State's PR Lesson For The Ages |
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By: Doug Bedell |
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 Louis Freeh's report to the Penn State Trustees nails it, and never forget it: "Taking into account the available witness statements and evidence, it is more reasonable to conclude that, in order to avoid the consequences of bad publicity, the most powerful leaders at Penn State University — Messrs. Spanier, Schultz, Paterno and Curley — repeatedly concealed critical facts relating to Sandusky’s child abuse..."
There is no publicity as bad as that reaped from avoiding right actions out of fear bad publicity. Ultimately, the day likely will come that the headlines are bigger and more searing than they would have been for acting honorably. That's Penn State's lesson for all time; never forget it.
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Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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