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Where Does PR Stand In The American Dream?
By: Maya Jordan
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What is the American Dream? The American Dream was once being able to eat blueberry pie in your own single-family brick home with a white picket fence, a German shepherd named Knight, a husband or wife, and 2.5 kids. My oh my, have times changed. The wants and needs of the American Dream have gradually shifted. With the downward spiral of the economy, a professional in today’s society would be called ever-so-fortunate if they are employed, and with benefits. Nowadays, the American Dream consists of simply having a job.

The late and historian James Truslow Adams stated, “Life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement regardless of social class or circumstances of birth.” To say that I totally agree with Adams is certainly an understatement. Unlike years past, 2012 is a year of steep competition, increasing debt, lower pay, limited jobs, reliance on technology, and too-high job expectations for those aged 20–25. That’s the current state of the American Dream.

Statistics from the Department of Education show that 39.3% of adults ages 25 to 34 had earned an associate, bachelor's, or graduate degree in 2010. That's a half-percentage point increase over the previous year; a seemingly slight rise in college completion. But with more college graduates, there are fewer jobs out there for the overwhelming number of potential employees.

But there is hope. Martin Luther King, Jr. said it best. “We must accept finite disappointment, but never lose infinite hope.” As far as the job outlook for the future of public relations professionals, there is an expected growth spurt of 23% from 2010 to 2020, faster than the average for all occupations. Employment of public relations managers is expected to grow 16% from 2010 to 2020, about as fast as the average for all occupations. The growth of both will be driven by the need for organizations to maintain their public image in the Information Age and with the rise of social media. I know what you are thinking: Private sector or public sector? Try both!

And let’s not forget: Rome wasn’t built in a day. Until then, stay positive, intern, volunteer, blog, and network. Who knows what PR opportunities can unfold? The unexpected cannot be expected. I dare you to wake up to your dreams and turn them into reality.


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About the Author
Maya Jordan is a young, ambitious PR enthusiast looking to break into the field. In her spare time she enjoys live concerts, spoken word, and traveling. For more, check out www.MayaJordan.com, and connect with her on Twitter here.

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