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When is Technology 'Too Much'?
By: Gerard E. Mayers
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An earlier blog that I wrote on the merits of high technology, PR, and the traditional basics of our profession seems to have been received well by colleagues. My boss at HODT Inc. thought so, because he shared my slightly edited version on his LinkedIn network.

Recently, Christine Geraci blogged about two recent studies concerning teen self-esteem and "Facebook Depression.” It appears that people, especially teens, who spend quite a lot of time on social media can suffer depression if it appears they are not “liked” enough.

That got me thinking.

When is technology “too much”? My earlier blog about high technology and its impact on the PR profession noted the relative ease of communication email, social media, tweets, and other forms offer. But can the use of such tools be too much for us to the point that technology becomes our master rather than our servant? Is it possible that we get so caught up in technology that we forget it exists as a means of promoting the message rather than being the message itself?

Some writers suggest that it is actually good to have a regular period of time when you basically unplug yourself from all the high technology out there. Doing so, they theorize, creates a sense of balance. This could be a hobby, some form of spirituality, or anything that helps reduce stress and gets one away form all the technology that so pervades our usual workday lives. What I like to do to divorce myself from all the modern technology out there (I have a cell phone but not a smartphone) is participate in living history where I portray a person who lived during the period of the American Civil War. This, of course, means living and doing things as were done 150 years ago during the time the event occurred.

Have you ever had feelings of technology being “too much”? If, so, what did you do about it? I would be intrigued by your comments.


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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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