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Top 12 Summer Must-Reads for PR Pros
By: Maya Jordan
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It is officially summer! And with summer’s arrival comes the heat wave. With that said, I know you're highly anticipating hitting the nearest boardwalk, tackling the big blue, gearing up for that sweet and savory BBQ, and grabbing the coldest brew out of your red-and-white cooler for all sorts of outdoor live entertainment.

But before you pull out your convertible, burst your eardrums with Will Smith and DJ Jazzy Jeff’s summer anthem, or whip out those tortoise-shell Ray Bans, floral dresses, and soft felt Fedoras, pause for a second and re-enter the reality that you are still at your work desk. Yes; you are still at work. I'm not sure whose idea it was to make the work week five days either, but your two days of sunshine glory will soon come.

Meanwhile, summer is also a great time to catch up on some required reading. Here are 12 summer must-reads that everyone should have stored in their bookshelves or on their handheld tablets:

  1. 2012 AP Stylebook by The Associated Press

  2. Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer

  3. The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media by Paul Chaney

  4. Made to Stick: Why Some Ideas Survive and Others Die by Chip and Dan Heath

  5. UnMarketing: Stop Marketing. Start Engaging. by Scott Stratten

  6. The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue by Shama Kabani

  7. Citizen Marketers: When People Are the Message by Ben McConnell and Jackie Huba

  8. Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

  9. Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work by Jessica Kleiman and Meryl Weinsaft Cooper

  10. Ready to Launch: The PR Couture Guide to Breaking Into Fashion PR: Transform Your Passion for Fashion Into a Successful Career by Crosby Noricks

  11. For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations by Ronn Torossian

  12. Imagine How Creativity Works by Jonah Lehrer

If one of your favorite books didn’t make the list, let us know. What are some of your favorite PR books?

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About the Author
Maya Jordan is a young, ambitious PR enthusiast looking to break into the field. In her spare time she enjoys live concerts, spoken word, and traveling. For more, check out www.MayaJordan.com, and connect with her on Twitter here.

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