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Let's Integrate! Save the Date on June 28
By: Maya Jordan
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Looking for cutting-edge, digital interactive branding strategies for your firm? Woohoo! There is no need to look any further. On Thursday, June 28, PRWeek US will be hosting yet another informative conference to help build your business. Check your calendars and save the date. Just like the summits held in the past, this conference is FREE. The latest virtual conference is entitled PRWeek Dashboard. It begins at 8 a.m. EST and 2 p.m. PST and ends at 5 p.m. EST. All you have to do is register online for the event. In order to sign up, click here. The digital conference will focus mainly on social media campaigning. Are you ready for a fun-filled day of innovation and exploration?

The agenda starts off with:

1. Marketing in the Moment: Integrating Real-Time Techniques Into Your Communications Mix  

A discussion, moderated by PRWeek US editor-in-chief Steve Barrett, will provide tips from panelists on how to successfully integrate B2B marketing. This will be a more in-depth discussion on how to alter perceptions online and offline. Panelists include Abby Klanecky, Director, Digital & Social Media, Dow Chemical; Rick Wion, Director of Social Media, McDonald's Corporation; Jeff Beringer, Executive Director, Digital Dialogue Practice Leader, GolinHarris.

2. The New Face of Social Communications: Being Agile in an Always-On World  

With social networking platforms being created at the drop of the dime, it's only right that our main responsibilities include adaptability. This segment of the conference will provide tips on how to navigate and orchestrate digital messages for our audiences. Panelists will include PRNewswire’s very own Sarah Skerik, Vice President of Social Media.

3. Spotting Social Opportunities and Problems Ahead of the Curve

The event finishes off with techniques and tools that can help measure the effectiveness of social media. For instance, websites such as Klout measure your company's rate of influence while also comparing your company's influence to that of others in the industry. Panelists for this segment are TBA.

In case you cannot attend the live event, be sure to sign up for the recorded webcast here.

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About the Author
Maya Jordan is a young, ambitious PR enthusiast looking to break into the field. In her spare time she enjoys live concerts, spoken word, and traveling. For more, check out www.MayaJordan.com, and connect with her on Twitter here.

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