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More PR Woes for Facebook?
By: Gerard E. Mayers
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Around the time of the much-hyped and much-dissed IPO conducted by FB a few weeks ago, the media and the blogosphere were buzzing about GM’s decision to no longer advertise on FB and their claim that ads on FB “do not pay.” Indeed, I even mentioned this in one or two of my blogs at the time.

Apparently, and acting on the premise that later is better than not at all, FB has launched a major PR campaign aimed at convincing people that ads on FB do indeed “pay” and are not a waste of ROI or advertising or PR time.

In a subscriber-only article in the online Wall Street Journal, Shayndi Raice noted, “Since filing for an initial public offering in February, the company [Facebook] had been prohibited from making public comments under securities rules. That ‘quiet period’ lifted on Tuesday, permitting executives to go on the offensive to justify the social network's business model after the stock debut backfired last month.”

The article also commented that “Facebook started the day with research firm comScore Inc. releasing a study commissioned by the social network” which purportedly “proves” that ads on the social media giant do work.

Hmmm.

As an FB user, I use the social media site to stay in touch with friends and family; my public profile does not contain much information, as I have chosen to only let friends and close family/friends really see beyond the mask, so to speak. I have noticed the ads that appear on the right margin of almost all FB pages and have heard horror stories about how such ads are mavens for viruses and malware. Such concerns are indeed valid, because I also have heard of people whose computers or laptops have crashed from viruses or malware that piggybacked on apparently legitimate ads on FB.

If FB wants to make sure ads on its site actually do work and do “pay” for sponsors, perhaps it should clean up its ad program security to make sure no viruses, malware, or spyware are allowed free rides.

What do you think?


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About the Author
Gerard E. "Gerry" Mayers writes about PR and other relevant topics for PR professionals. A former PR manager for Sensor Products, Inc. (currently based in Madison, NJ), he lives in Milford, NJ.
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