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Think Through the PR Trend to Twitter
By: Doug Bedell
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PR people seem to be deciding that the channel in which to build media/blogger awareness is Twitter and other social media outlets rather than e-mail. They're not yet actually pitching stories so heavily on Twitter, however, though that could change. Hashtags and messaging rather than simply posting to the tweetstream could make a big connection difference. 

We're a little slow in catching up with the the PR News/Cision survey that revealed the PR trend to Twitter. But it's certainly worth noting anyway. More timely (this week vs. the end of last month) is James Crawford's American Express Open Forum post on "5 Public Relations Rules for the Social Media Age." Don't jump into social media without media relationships already in place, Crawford advises, and when there's a crisis, always have someone available for reporters to contact personally.   

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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