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Internal Cultures a PR Opportunity
By: Doug Bedell
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A press release from the MWW Group across from New York City catches our attention for the pertinence of its message: Lots of organizations aren't being internally consistent with their own purpose and/or fate. An MWW survey of "100 business leaders and HR professionals" showed that corporate reputation is "substantially driven" by internal corporate culture, "yet only 5 percent think their organization's culture is strong enough to preclude reputational crisis." Think Goldman Sachs, JP Morgan, and other financial industry stalwarts. 

Seriously, a lot of organizations need to pay a lot more attention to what goes into living up to to their own good names, in terms of internal relationships and culture-building. Internal culture is a factor that's often overlooked or despaired of, but that can amount to a remunerative challenge for intrepid PR practitioners. Start by asking an edgy potential client, "What business are you in, really?"

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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