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'Seek or Shout' For Media Relations 'Community'
By: Doug Bedell
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We haven't used Seek or Shout, Cision's new media relations tool, yet. But it sounds promising as a channel for helping "journalists, bloggers, public relations, marketing professionals and other professionals research and promote their content..." — an online alternative to a media card file. Cision describes the tool as a means of building "an interactive community with photos, live comments and direct collaboration." With all these folks on hand, as a community, it'll probably be a little raucous.

In Seek or Shout, explains Yvette Pistorio, Cision's social media manager, you can "seek products for review, experts to interview, and research materials for an upcoming news article or blog post," or you can "shout about your latest content, campaign or product." Private communication "with other users about exclusive inquiries and offers" is also possible.

Sounds like a promising relational tool.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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