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Personal Presence and Social Media
By: Doug Bedell
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We're all students of social media, so here's some guidance on using the new online social identity builders as provided by Todd Vann Hoosear, a Boston University faculty member and a PR professional, to graduating seniors. It's a two-part series, continuing tomorrow. Todd prefers to talk in terms of creating an "online presence," rather than a "personal brand" in using social media, "...because I teach that the walls between work and life are falling pretty quickly." 

Creating an online presence "allows for a variety of different things," Todd advises, adding that "I've given up any real distinction between personal and professional brand. Instead, I have degrees of oversharing. If you're on Twitter, then you're getting the oversharing of Todd. On Facebook I share a little less work stuff. On LinkedIn, I only share a little bit of personal stuff. So I encourage students to not think in terms of professional and personal brand, but rather all-encompassing brand."

Again, we're all students here, and Todd's posts represent freshly minted guidance on using social media.

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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