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Think We'll Have the Drugs We'll Need? PR Could Help
By: Doug Bedell
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Now here's a situation that could use a lot more PR, that is, open acknowledgement and attention. There's a growing shortage of drugs, especially generic, lower cost pharmaceuticals used in the treatment of cancers, for which there could be life or death demand. Why? Because "manufacturers have little incentive to produce drugs with low profit margins and often shift their resources to drugs for which higher profit margins can be anticipated," says an editorial in a the Journal of Clinical Oncology.

Heard anything much about the drug shortage? Isn't this something that should be sorted out in the light of reality and need, rather than the shadows of hospital pharmacies, where triage is being increasingly practiced, of necessity?

Who, and under what compulsion, sheds light on medicine in a situation like the drug shortage? That's a PR role for the taking, one, it appears, that could hardly respond to greater need.  

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About the Author
Doug Bedell has a background in journalism and PR and is the owner of Resource Relations LLC in Central PA, focusing on organizational and crisis communication. He’s the community manager of SimplyFair.net, a social network on fairness. On the Web, Doug’s at www.ResourceRelations.com. On Twitter, he’s @DougBeetle.
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