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What's in Pinboards for PR?
By: Doug Bedell
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The Public Relations Society of America has obligingly produced information on a subject we've been interested in: How do pinboards, and Pinterest specifically, fit into PR social media strategy? "Pinterest," the PRSA post notes, "is now the third most visited social networking site in the United States, behind Facebook and Twitter."

Even President and Mrs. Obama and the U.S. Army are using Pinterest. So what's its PR role? "Communicators," advises PRSA, "can appeal to clients' visual sensibilities and bring brand image to life by tailoring your (Pinterest) profile toward your audience. 

"Pinterest opens communications channels in an image-drive, easy-to-distribute manner. But there are still some gray areas regarding copyright issues, monetization, and measurement.

"If you're not sure if your company should be using Pinterest or pinning items on your own boards, then you should at least be using the platform as a sounding board and aggregating tool to hone in on what customers or industry competitors are talking about."

And, of course, it's important to recognize that women are primarily Pinterest's early adopters. There's a good deal in the PRSA post about this new social media tool. We recommend that you peruse it thoroughly. Our Flack Me colleague Gerard E. Mayers covered Pinterest on April 13 and others of us on Talent Zoo's blogs have treated it as well. But the subject is well worth a further, PRSA-enhanced visit.


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About the Author
Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.
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