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Is 'The Pitch' Good PR for the Ad World?
By: Shawn Paul Wood
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Quick quiz: Other than the Super Bowl, name the last time you were geeked to see a commercial.

[crickets]

Surely, you can do that with a movie, TV show, or even a musical artist's latest offering, but bupkus on an advertisement. Add to that the advent of the DVR and you have no one in the world watching stuff live, unless of course they are the tweeting kind of aficionados, and you have no one watching advertising. (BTW, you can find my snarky musings at @ShawnPaulWood.)

So, from the cracked and bought minds that brought you an hour-long informercial with Undercover Boss comes 'The Pitch.' Its premiere was broadcast this week with a mild ratings bonanza. 

Here's my question: Why?

People hate advertising. Some, even hate ad agencies. Yet here is a brilliant show that poses two ad agencies against each other vying for the same high-flatulence account. This a realistic look behind the curtain, but it also humanizes the process. Many so-called hucksters hurl their ideas against a wall like a raging monkey flinging poo to see what sticks.

A large amount of them have neon "Epic Fail" signs looming overhead, but then a diamond in the rough appears and it's off to the creative races. I am in an odd conundrum because I am both a proud flack and a huckster. I am right there with these agencies — doo doo tossing and all — and loving every minute of it.

Sure, the focus of The Pitch is shameless product placement, but never mind that. It's about the process, people. And some much-needed PR for the ad agency as a whole. For a troubled industry like advertising, this show would even make Edward Bernays (The Father of PR) giddy with the challenge. 

So, if you have some time, give it a whirl and watch my whimsical colleagues test their stelo. It's the future of TV, kids. Enjoy. 

The Pitch airs Monday at 9 p.m. on AMC.

This message has been brought to you by me, because I'm just angling for some recognition in this piece.


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About the Author
Shawn Paul Wood is a hack-turned-flack with more than 20 years of collective journalism, copywriting and marketing communications experience. Shawn Paul is founder of Woodworks Communications in Dallas, Texas. If you need him, ping him here or follow him on Twitter @ShawnPaulWood
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