|Brian Solis Nails Our Times
By: Doug Bedell
Brian Solis really gets it, boy does he! It's no secret by now that Solis is an unusually attentive observer and writer. The 10 principles he's come up with in his post, "Survival of the Fitting," apply as much to public relations as to business generally. They're "Trends for Transformation" you can use and discuss with your clients, and you'll all be better off for doing so.
Solis is writing about Digital Darwinism, "a phenomenon when technology and society evolve faster than the ability to adapt. It's no longer just survival of the fittest, but also survival of the fitting. Businesses must earn relevance and to do so requires much more than adoption of the latest technologies or launching endavors in the latest social or app flavor of the month.
"Indeed, this post requires not only your pinterest, but your dedication and creavity..." Beautiful! Peruse Brian's "10 Tenets to Survive Digital Darwinism," notions including vision, strategy, innovation and digitgal influence. They're right for our times as, in earlier forms, they were right for other, less pell-mell times.
Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.
Director Marketing/Community Relations
Beloit Memorial Hospital
Digital Sales Associate
Washington, District of Columbia
Norix Group, Inc
West Chicago, Illinois
Virginia Bch, Virginia
Martin Advertising/Martin Retail Group
Project Manager (Temporary)
EnviroMedia Social Marketing
Ft Lauderdale, Florida
Albuquerque, New Mexico
Marketing Communications Specialist
Colorado Spgs, Colorado
Interactive Multimedia Web Designer
Stevens & Tate Marketing
Media/Traffic Department Manager
The James R.Whelan Agency
West Palm Bch, Florida
New Media Jobs