|Good Times Roll for Ranked PR Firms
By: Doug Bedell
Half the top independent PR firms ranked by O'Dwyer's had double digit billings gains in 2011. Edelman, the largest, grew by 15.9 percent, with added business "greater than the annual volume of all but two other firms in the ranking, APCO Worldwide (the next biggest independent) and Waggener Edstrom."
Publisher Jack O'Dwyer said the firms' statements show their growth is being abetted by "expertise they have developed in major categories such as healthcare, tech, financial, government relations, environment, food/nutrition, sports/leisure, travel/hospitality, and others, as well as their ability to capitalize on the many new ways of reaching consumers.
"Edelman in 2011 introduced the idea of 'transmedia storytelling' through what it calls its 'Media Coverleaf' (traditional, hybrid and social)...." Yes, focus pays, especially if you have a world of prospective clients.
Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.
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