Email Newsletters Still Connect

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By: Doug Bedell

With all the digital jousting going on for the attention of web visitors these days, there's still a lead role for effective email newsletters. But what makes for effective ones? David Wilson makes that a community question by quoting other experts in a small business blog post from Australia. Start with your newsletter's subject line, they urge, and, overall, keep it short and sweet.

Blending social media style into a newsletter is important nowadays, by humanizing it as much as possible and avoiding "blatant selling." It all comes down to being current — context always counts greatly — while putting yourself into a reader's shoes.

From marketing strategist Fran Iseli-Hall, David provides links to MailChimp, Sendpepper, AWeber, and Constant Contact as sources of email newsletter software.

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About the Author

Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.net. On Twitter, he’s DougBeetle.

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