Trust Continuing to Founder Globally, Edelman Finds

TalentZoo.com | Beyond Madison Avenue | Digital Pivot | Beneath the Brand

Archives | Categories

By: Doug Bedell

Trust continues in a tarnished state around the world, needing ever more burnishing. That's the main finding in the 2012 Edelman Trust Barometer, based on surveys during 2011 in 25 countries. Government dropped "a record nine points to 43 percent globally....Government officials are now the least credible spokespeople, with only 29 percent considering them credible." Business has its own trust issues, slipping globally from 56% to 53%, with double-digit decreases in the Eurozone countries, Edelman reports.

You'd think someone in authority, somewhere, would be getting the message in trends like these, and see an opportunity, indeed a requirement, for doing well for world morale.

blog comments powered by Disqus

About the Author

Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.net. On Twitter, he’s DougBeetle.

Flack Me on