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'Good Karma' New Year's Resolutions for PR Pros
By: Elizabeth Friedland
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With Christmas just a few weeks away, it’s almost time for gyms to be packed with the newly resolute that haven’t seen a treadmill since the Reagan administration. Yes, that’s right — it’s time to make our New Year’s resolutions.
 
PR is no doubt a stressful industry, filled with tight deadlines, demanding clients and journalists, and stiff competition from other agencies, occasionally making the field a wee bit grumpy. To ensure a happier, healthier, and all-around more enjoyable 2012, try adopting these Karma bonus points resolutions.
 
Give back to new professionals.
Sure, we’re all busy professionals with hardly a moment to spare, but it’s important to find time to mentor an up-and-coming professional. Agree to a coffee. Evaluate some portfolios. Say "yes" to conducting an informational interview. You might just discover your next star employee.
 
Spread cheer to the media.
It’s all too easy to get annoyed with the nagging journalist, the reporter who needs something right this second or the cranky blogger who always seems to have it out for your client. This year, remember to empathize. With layoffs, salary cuts, and unpaid furloughs, our journalist friends are under more personal, professional, and financial stress than ever. Acknowledge their hard work, make them smile, and try to leave them happier than they were before they contacted you.
 
Celebrate the success of the competition.
This can be cutthroat business, with agencies duking it out to win clients and steal the spotlight. In 2012, make it a point to congratulate other professionals and agencies — yes, even your competition — on a job well done. Send a congratulatory email when they land a big client. Retweet their new hire announcements. Play nice at industry events. Hopefully they’ll return the favor when you need a pat on the back or a helping hand.


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About the Author
Elizabeth Friedland in Senior Digital Strategist, specializing in PR, at Hirons Advertising & Public Relations. To learn more than you ever wanted to know about her, visit www.elizabethfriedland.com.
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