|Hope You Can Get to PRSA's Ethics Link
By: Doug Bedell
The fact that building trust seems an endlessly recurring subject in PR councils doesn't keep the Public Relations Society of America (PRSA) from designating September as Ethics Month, nor should it. PR's own image problem is rooted in the reality that too many folks still consider PR to stand for public renown, as though the craft was a marketing tool rather than an expressly relational one.
Anyway, PRSA this month is running a series of ethics-related blog posts — hold it, guys, I just headed to the URL in question and found it stating, "We're Sorry, The Post You Were Looking For Can't Be Located." Surely hope this is a momentary glitch, for ethics needs to be a free-flowing stream, not one that's dammed.
Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.com. On Twitter, he’s DougBeetle.
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