| Prepping for the Media at Conventions |
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By: Doug Bedell |
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 Scientists absorbed in research may not be up to relating well to the general and professional media at conferences, but one group of them, at least, is getting help. CLEO — the Conference on Lasers and Electro-Optics — is providing attendees with a 23-page "Exhibitor Public Relations Toolkit" that's an excellent pdf primer on media relations — for practically any organization. Cheers, CLEO!
The conference website, overall, is a great one, too!
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Doug Bedell has a background in journalism and PR and is the proprietor of Resource Relations in Central PA, which focuses on organizational communication, crisis communication, and social media. His blog, “Beetles Beat,” can be found at www.ResourceRelations.net. On Twitter, he’s DougBeetle.
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