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Increasing a Newsletter's Reach
April 17th, 2015 by Doug Bedell
For those of you who may be working on a newsletter being sent to your organizaton’s donors, or potential donors, Kristina Leroux on Kivi Leroux Miller’s nonprofit communications blog offers tips to increase the odds on its effectiveness. “Donor Newsletter Tips to Bring in the Dough” offers, among others, tips to keep it to four pages and don’t send it as a self-mailer...

Four Crazy Pitches
April 17th, 2015 by Mike Bush
This week, I set out to find some of the strangest pitches flacks have used to secure coverage. Among the responses, there are four that really stood out for me, and each brings with it an important reminder for PR people. Shaun Walker, from HEROfarm marketing, offers: “Last Christmas Ever” — In 2011, HEROfarm launched the Last Christmas Ever campaign on behalf...
Is It Time for a Female President? One Woman Says Absolutely NOT
April 16th, 2015 by Jeannine Wheeler
The PR spin doctors are in overdrive arguing for and against the candidacy of Hillary Rodham Clinton, now that she has formally announced her plans to seek the presidency of the United States. Arguments will be based on her experience, vision, and yes, gender — but who could have predicted that a female CEO would be arguing against her election based on gender alone? “With the hormones we have, there is no way (a woman) should be able to start a war,” Texas CEO Cheryl Rios wrote in her Facebook post, according to KTVT. “Yes, I run my own business and I love it and I am great at it BUT that is not the same as being the President. That should be left to a man, a good, strong, honorable man.” In fact, says Rios, who is CEO of Dallas marketing and PR firm...
Minimum Wages Generating Maximal Relational Reactions
April 16th, 2015 by Doug Bedell
One of the great relational questions of our time is how we treat people – workers, would-be workers and their families – struggling to make ends meet. We can use a union like the Service Employees International Union (SEIU) as a doormat at a MacDonald’s when uppity workers demonstrate for a $15 minimum wage.
Ready, Aim... Get Good PR Counsel First
April 15th, 2015 by Doug Bedell
Seldom, a Forbes posting confirms, have we had such a run of examples proving that, properly practiced, public relations is a noble discipline, precisely because it’s a beady-eyed one. Beady-eyed? Yes, says Dictionary.com – “Staring with suspicion, skepticism, etc.”
Executives and Social Media: How to Get Them With It
April 14th, 2015 by Doug Bedell
We’ve heard so many times that top executives don’t understand or use social media that educating them (those willing to be educated) on, say, Twitter’s use and advantages seems a major new PR opportunity. CyberAlert.com apparently agrees and has provided helpful guidance on tutoring top executives in social media.
From Waco, a Confirmation of Digital News Readership
April 13th, 2015 by Doug Bedell
Following up on our post last week quoting Martin Baron, executive editor of The Washington Post, advising, ‘Get Over It, We’re a Digital Society,’ here’s an account of what that means to Steve Boggs, editor of the Tribune-Herald in Waco, TX. It’s crucially important to PR people to understand how journalism is changing, and Waco provides an example.
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