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Read About Empathy, PR's Foundational Precept
July 1st, 2015 by Doug Bedell
What is, or ought to be, recognized as PR’s foundational (and most important) precept – empathy – is explored in a LiveScience post by P.J. Manney, who has written a science fiction novel on the subject – ‘Revolutineon’. 'Empathy – the ability to share someone else’s feelings – is perhaps the most important trait humans demonstrate,' Manney writes.

Principles of Good PR: 'On the Ground' in Georgia
June 30th, 2015 by Doug Bedell
Brookhaven, Ga., appears to be an Atlanta suburb, and, writing in the local paper, Mitch Leff appears to be a highly knowledgeable PR guy. He’s advising on how to avoid a media crisis and other relational matters and he ought to be taken to heart – in Brookhaven and elsewhere.
Brian Solis: What the New Generation Values
June 29th, 2015 by Doug Bedell
Brian Solis was a panelist on the new generation of workers, who are rethinking a lot about what’s important to them. “Their value system is profoundly different,” Solis writes, “and they’re forming relationships with products and services based on the things they value and appreciate.” What are they? Read the post as an introduction to an Entrepreneur panel discussion on where we’re headed. “The older generation,” Solis writes, “is making decisions based on their experience and how they went through life – going to college, getting a job, getting married, buying a house and buying a car. Today’s generation is rethinking whether or not college is important, and whether they want full-time jobs or want to be entrepreneurs..."
Apple Hiring Real News Editors – Gee!
June 26th, 2015 by Doug Bedell
Boy, is Apple having fun at public relations – tipping its cap to Taylor swift and announcing a new, human-powered, news service as part of its upcoming iOS 9 operating system. For PR people, Apple News will be fascinating to observe...
A Kinder Gentler Apple?
June 26th, 2015 by Mike Bush
The past few weeks have been curious for Apple, a company who was, well, let’s call it “measured” in their communications approach. Apple backtracked on a stance in their music business based on a post from noted technologist Taylor Swift.
This A to Z Blogging Glossary is a Good One
June 26th, 2015 by Jeannine Wheeler
Thinking about blogging for yourself or your client? If so, it’s best to know the language of the blogger, including what’s A/B testing, a cPanel and Hotlinking. Check out The Blog Stylist’s A to Z Blogging Glossary for a comprehensive list of blogging terms that will help you write, post and share like a pro.
PR Impact in the Corner Pocket
June 25th, 2015 by Doug Bedell
Here's a helpful post by MarketingProfs that likens doing effective PR in today's digital environment to playing pool. "Now PR is more like a game of pinball," it goes. "You put your news out, the info gets sliced, diced, purèed; ricochets around the social networks (if you are lucky, and the buzz is good); and it's curated. In fact people may notice your news only when it appears on Twitter, LinkedIn, or their Facebook News Feed."
# PR: When Apple Blinked
June 25th, 2015 by Gerard E. Mayers
By now I am sure we have all heard the news reports of the recent little tiff between country/pop singer Taylor Swift and Apple. A recent article that appeared on TIME Magazine’s online version titled How a 25-Year-Old Blogger Took Down Apple authored by Jack Dickey is interesting indeed. From a PR perspective, this story is even more fascinating on how quickly a corporate giant can move, if it has to, to avert a public relations crisis.
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