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#OITNB – A Case Study In Social Media Promotion
July 29th, 2014 by Doug Bedell
Search Engine Watch offers the Netflix television drama "Orange is the New Black" as a case study in promoting a "brand" and a storyline via social media. "The show's social media team, fans and cast do a breakthrough job of publicizing the steamy side of women's prison and building relationships, engagements, interactions and advocacy that borderline's addiction – between the show, the characters, and audience."...

3 Reasons Why Customer Service is the Secret to Good PR
July 29th, 2014 by Shawn Paul Wood
A crisis happens when you least expect it, but if you handle it swiftly and appropriately, any brand can manage to retain good tidings with the general public. Drama will ensue for some brands on any given day; however, if the right team is in place and good training has been implemented, they'll survive. In this year of social media and gotta-have-it-now-itis...
Reputation, Not Spin, The Heart of PR
July 28th, 2014 by Doug Bedell
Two PR veterans have published a book that should be helpful in elevating the craft above its "spinmeister" image. Their "Rethinking Reputation" is subtitled "How PR Trumps Marketing and Advertising in the New Media World." It's by Fraser P. Seitel and John Doorley. Reviewer Dante M. Velasco states "When you read this book, you can sense Seitel's and Doorley's respect for the profession of public relations and their realistic grip on how PR has become the main factor for the success of campaigns for products and causes..." "This book is not only about giving a bad name to 'spin,' as it should," Velasco writes. "It is also about driving your campaign using the force of public relations."...
Five Things a PR Can Be 'Mad' About Today
July 25th, 2014 by Jeannine Wheeler
They say "count your blessings." For the field of public relations, there are plenty. Here are just the top five! 1. If you’re a frustrated journalist, there’s more work out there than ever. If you’re a talented PR writer, content marketing has created enormous new platforms for showcasing your journalistic talents.
Oh Dear, PR and Marketing 'Converging'
July 25th, 2014 by Doug Bedell
We haven't had time yet to read Weber Shandwick's new report on what it sees as the convergence of public relations and marketing, but we intend to. The idea of PR becoming equated with marketing, if that's what "convergence" would yield, likely sends shivers through practitioners who understand the complexities of effective communication, not simply selling.
A Washington Reporter Expresses an Unfortunate Peeve
July 24th, 2014 by Doug Bedell
Ron Fournier has a National Journal post that's depressing in terms of relations between the Obama Administration and some members, apparently, of the Washington press corps. Fournier sees a trend to inject PR "minders" into reporters' interviews with policy makers...
When 40 Minutes Just Isn't Enough
July 24th, 2014 by Mike Bush
Yesterday, Facebook released their Q2 earnings, and one of the numbers I’ve seen bandied about this morning is the daily time the company claims users are on the site: 40 minutes (more than double the metric it shared last year). In that time, you could:
Cook a healthy meal.
Work on a better butt.
Write a post for Flack Me
Catch a rerun of House on Netflix
If You're In the Shadows, Stay There
July 23rd, 2014 by Doug Bedell
When the European Union began fussing with "the right to be forgotten" last spring, some observers thought the ability to have unfavorable stories deleted from Google was a great victory for privacy rights. Except they didn't count on publications whose stories are pegged for deletion reporting on their travails...
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