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Five Best Practices for Email Marketers
June 23rd, 2016 by Bulldog Reporter
I’ve heard some people say email isn’t a very effective marketing tool. But as a marketer, I have to disagree. Email marketing remains a big part of the job when it comes to your firm’s outreach. I’m certainly not alone in this opinion—some of the biggest names in the biz have stated without a doubt that email marketing...

Falling Into a PR Internship
June 23rd, 2016 by Meltwater
Summer is finally upon us, which means a well-earned break for college students around the country. If you’re a rising senior, you may be physically and mentally preparing for three months at home with your parents (it’s really not that bad). Or your bags may be packed for a jaunt across Europe. You may also be looking for the perfect internship once your final semester begins in the fall.
#PR: What Will Smith's Advertising Epiphany Can Mean for PR
June 23rd, 2016 by Gerard E. Mayers
LinkedIn Pulse recently published an article by Katie Carroll about an ad epiphany noted actor Will Smith recently had. While the piece talks about advertising, this blogger found some crossover application for us flacks as well. Carroll, who is a senior news editor for LinkedIn, noted that “What he [Smith] discovered (and what Hollywood and marketers everywhere still are) is that the winning-is-the-only-thing strategy doesn't really work anymore.” I believe this applies even to PR today as well.
How Digital Technologies Complement Offline PR Communication Strategies
June 22nd, 2016 by Bulldog Reporter
2016 is expected to be a year of huge dynamic changes in the digital world. Our technology is constantly becoming more advanced, as are our techniques. We know our clients’ needs are ever-evolving, and the audience’s desires change even more. That’s why we are always on top—and ahead—of new changes in the industry.
From Media to Marketing: How to Infiltrate the World of Content Marketing
June 21st, 2016 by Muck Rack
From weird acronyms to brand speak, how can journalists and PR professionals make the move into content marketing? Making the move from the much-esteemed, if beleaguered, field of journalism to the rising maverick of content marketing seemed like an easy decision at the time.
What I Wish I'd Known Starting Out in PR
June 20th, 2016 by Muck Rack
It’s graduation season: that time of year when many new PR pros are entering the world of work. When you’re new to public relations, you have a lot to learn. Here are some lessons that may not be taught in class but will help you as you navigate through your career. 1. Work hard to stand out. Did you know that the number of PR practitioners...
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