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NASA Outdoing the Movies – for PR (and Budgetary) Value
February 12th, 2016 by Doug Bedell
We watched our Netflix mailing of Interstellar, a space fantasy, the other evening, and I remarked as it ended, “This kind of thing must drive NASA crazy.” But no, from a story in The Christian Science Monitor, NASA looks like it's promoting space fantasies of its own, such as “The Grand Tour” of Mars, for their relational – and budgetary – value.

What’s So Great About These 3 Top PR Trends?
February 12th, 2016 by Jeannine Wheeler
Increasing the Twitter character limit from 140 to 10,000. That’s from an average of six words to about 1,650. Twitter is rumoured to be launching this feature in 2016, turning the micro-blogging site into a full macro. But will it resonate with brands that already have Facebook, blogs, content marketing, and other long-form communication channels?
CEOs, Make Time for a Presence on Social Media
February 11th, 2016 by Doug Bedell
CEOs, get over the notion that you don’t have the time, nor savvy, for being on social media. Your enterprise’s success is about developing presence in the marketplace, and there’s nobody who can help with that better than yourself. Yes, build your Twitter and/or Facebook rounds into your daily routine, just be out there so that the public can best size up what your organization’s about...
Twitter Algorithm Didn’t Signal the Apocalypse
February 11th, 2016 by Mike Bush
The hashtag #RIPTwitter generated an awful lot of buzz when speculation picked up that Twitter would be moving away from its typical reverse-chronological timeline, and instead showing Tweets that were out of order. The echo chamber hit full fever when Twitter’s CEO chimed in with a non-denial denial...
As the Generations Change, Listen Closely
February 10th, 2016 by Doug Bedell
Workplaces need to be listening closely to the expectations of employees as the generations change from baby boomers to millennials, an article in the Public Relations Journal advises. The piece, “Emerging Issues in Internal Communications: Generational Shifts, Internal Social Media & Engagement,” is based on interviews with companies listed among Fortune’s “100 Best Companies to Work For,” as well as others.
#PR: Facebook's 'Waterloo' in India
February 10th, 2016 by Gerard E. Mayers
It was recently revealed in the news that India's Telecom Regulatory Authority banned Facebook's Free Basics Internet service. In an article published on LinkedIn Pulse, Vivek Wadhwa, a Fellow at the Arthur & Toni Rembe Rock Center for Corporate Governance at Stanford University, noted: “The project was ill-conceived and showed a lack of understanding of India’s culture..."
Words Reporters, and the Rest of Us, Hate
February 9th, 2016 by Doug Bedell
PR people, be advised of this list of words or expressions that reporters and the rest of us, hate to encounter. Don’t use them, Noreen Seebacher, chief editor of SMG/CMSWire in Savannah, GA, counsels. What’s wrong with empower, reach out, de-layer and curate? They started out okay, but have gained a pretentious ring with overuse. Try to launch some new ones in their place!
Visiting a Rose Garden: Good PR In Action
February 8th, 2016 by Doug Bedell
From Shreveport, LA, comes a perfect example of good PR in action, of what the craft is about. The Shreveport Times interviews Beth Smiley, publications director of the American Rose Society, “who recently informed me that the American Rose Society is doing more than ever to invite visitors to explore the gardens this spring.” And Yes, “On Feb. 27, the American Rose Society will host its first Green Thumb Seminar of 2016..."
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