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Five Ways Startups Hurt Their PR Campaigns
September 22nd, 2016 by Muck Rack
As publicists, it’s our job to advise clients on strategy, and sometimes, run interference on things they shouldn’t have done (or said). Having worked with my fair share of startups, I noticed that the same snafus came up again and again, across industries, that I didn’t experience with bigger companies.

8 Crucial Questions Every PR Pro Needs to Ask Their Client Before Getting Started
September 21st, 2016 by Bulldog Reporter
You’ve reached step one in the PR process and landed yourself a new client—great! The relationship between client and PR pro is give and take. Not only should they be grilling you with a bunch of questions, you too need to be ready with some of your own. In order for you to do the best job possible for your client...
Three Things PR Pros Need to Stop Doing
September 20th, 2016 by Muck Rack
In my last series (Three things PR bosses should stop doing Part 1and Part 2), I took aim at some of the behaviors of certain PR bosses that really put a bur in my saddle. So, it’s only fair that I now point out some of the habits of PR employees that can really irritate the manager.
For PR Pros, Content Creation Has Always Been Part of Our World
September 20th, 2016 by Muck Rack
Content marketing—some say it’s a buzzword. A few years ago, you barely heard it. Now, there are entire events devoted to it. One such event is Content Marketing World (or CMWorld), held each September. I attended this year’s conference. You may ask, “But why would a PR pro attend a content marketing conference?” Answer: PR pros are content creation specialists.
How to Hire and Fire a PR Client
September 18th, 2016 by Bulldog Reporter
September represents new beginnings in the world of PR and marketing around the globe, an exciting time for repositioning brands, launching new ventures and kicking off seasonal event series. Many an annual retainer campaign is initiated in the month of September, for obvious, quarterly fiscal planning reasons. Leading up to and in tandem with this exciting timeframe, is the need to advance assess how and when to hire or fire an agency client.
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