Monsanto Planting Freshly Relational PR Seeds
December 4th, 2013 by Doug Bedell |
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A possible example of what can be accomplished when public relations is practiced in an engaged, confidently relational manner is provided by Monsanto, the agricultural chemical company activists like to picture as the devil incarnate... |
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#PR: Giving Tuesday + CSR = Gr8 PR
December 4th, 2013 by Gerard E. Mayers |
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Yesterday, December 3, was the second annual Giving Tuesday (#givingtuesday), which marked the beginning of what many know as “giving season.” This is a time when many organizations hope to raise the bulk of their operating funds during the last few weeks of the year. |
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Creative PR: Bezos On Target With His 'Drones'
December 3rd, 2013 by Doug Bedell |
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Whether or not Jeff Bezos and Amazon ever land a single book, or whatever, on your doorstep, give Bezos credit for snaring public interest over the Thanksgiving shopping weekend with his prototype drone delivery rig. Bezos must really enjoy being CEO of Amazon, accrued income aside. His flair for catching public attention is PR genius... |
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#PRants: The Blurred Line of Perception and Reality
December 3rd, 2013 by Shawn Paul Wood |
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I have been told for most of my PR career that "Perception is reality." I get that. A client sees something in the media, infers what they will, calls you out on it, and you are left holding a big bag of "Suck it." But what if the client isn't right? And therein lies my rub — one that is so coarse, it feels like one of those awful Christmas sweaters your grandmother... |
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Obamacare Demonstrating that PR is About Process First
December 2nd, 2013 by Doug Bedell |
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If you need any convincing — and you shouldn't — that public relations is a process discipline, starting with a carefully considered aim and proceeding in closely monitored steps, the fitful nature of Obamacare so far is proof enough. Robert Kuttner on the Huff Post Daily Brief writes that "Even if Obamacare does help a lot of people, my question is: at what political cost... |
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Communication: Keokuk Doesn't Seem to Get It
December 2nd, 2013 by Doug Bedell |
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Boy, here's a great/sad example of our changing communication times: Mayor Tom Marion of Keokuk, Iowa, thinks the best way to know what's going on in the city is to attend city council meetings or to call his office (319) 524-2050. True, he adds, maybe the city should have a Facebook page. But, "From my standpoint, I don't do a lot of that. I don't 'twitter' and I don't do a lot of those other things..." Oh dear.
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