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Predicting an Uncertain PR Future
October 21st, 2014 by Doug Bedell
David Kiu, a Unilever communications vice president, offers one of the most perceptive views of the future of public relations we have seen. “The truth is,” he advises, “no one really knows.” But PR’s become a multi-threaded conversation powered increasingly by social media “in a world of radical transparency”. Trust and purpose will be its hallmarks, Kiu feels.

Police/Community Relations a PR Opportunity
October 20th, 2014 by Doug Bedell
Especially in the aftermath of the August demonstrations at Ferguson, Mo., police/community relations has become a sector for advisable PR attention. On the Ludwig von Mises Institute site, Aaron Tao has an extensive discussion of what's being at least perceived as the "militarization" of U.S. police forces. This would seem to be an image that both local police and community residents might well be concerned about.
Tasked With Your Company's Social Media Program?
October 20th, 2014 by Jeannine Wheeler
You might want to set up a task force, rather than going it alone. The best social media programs involve a cross-section of professionals from an organization, ensuring the most buy-in, efficacy, and chances of success. A task force would be more successful for three reasons: You’ll have more political clout throughout the organization. A social media program is a serious and necessary marketing effort that can bring great results...
Latest Advice to Texas Hospital: 'Forget the Ads, Focus on Performance'
October 18th, 2014 by Doug Bedell
Reuters has a story, partly referencing a New York Times piece a day earlier, on Burson-Marsteller being hired by Texas Health Presbyterian Hospital to handle PR aspects of the unfortunately botched care the hospital provided to Thomas Eric Duncan, who died there of Ebola. It's an example of how a crisis can open up all sorts of windows into an institution.
HubSpot Helping With Social Media Management
October 17th, 2014 by Doug Bedell
HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. It looks to us like this HubSpot system – starting with “Keep an updated content calendar” through “10) Set a time limit for each task” – should indeed keep your social media posts in a row.
Streamers' Utopia
October 17th, 2014 by Mike Bush
It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.
'Could Have' Makes For Horrible PR
October 16th, 2014 by Doug Bedell
Who would have thought that the Centers for Disease Control would have been so hidebound as to stick with lax infection control procedures when faced with controlling Ebola in the U.S.? “In retrospect, with 20/20 hindsight," said CDC Director Dr. Thomas R. Frieden, “we could have sent a more robust hospital infection control team and been more hands-on with the hospital from Day 1.”
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