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The Digital PR Skills Crunch
March 27th, 2015 by Doug Bedell
From Grand Rapids comes a timely commentary on something we’ve been wondering about — the human reality of a skills gap in the shift to digital PR. Older folks in PR firms are apt to lack the knack of digital discourse and display. “The issue is twofold,” writes Adrienne Wallace in the Grand Rapids Business Journal, “Senior level executives in public relations firms lack the technological skills to both perform and measure digital tactics for a company and so do millennials.”

Uber and Lyft Leave Taxi Comms in the Dust
March 27th, 2015 by Jeannine Wheeler
Whether you’re a frequent Uber rider or have only used the ride service once, you might have concerns about your personal safety, physical or financial. To put your mind at ease, Uber has an aggressive communications program that includes frequent emails to customers highlighting features, videos...
PR and Advertising 'Integrating' – On What Terms?
March 26th, 2015 by Doug Bedell
PR Newser has a post about integrating public relations and advertising, about how that needs to happen in light of the new digital communications scene and “clients’ demands to do more with less.” Well, maybe so, but values are at stake...
A Look at Facebook's Play for Publishers
March 26th, 2015 by Mike Bush
Sometimes, what’s old becomes new again. In case you missed it, the New York Times quoted anonymous sources saying that the New York Times would be moving its content into Facebook’s new publisher platform (presumably, the anonymous sources were legit and not something someone overheard an intern discussing...
Crisis Communication Distilled – Nothing ’New’ About It
March 25th, 2015 by Doug Bedell
We looked for the “New Rules for Crisis Management in a Digital Era” and found nothing “new,” really, in the tried and true rules of good crisis communication that are listed there, except that we’re now, indeed, in a digital era. The thing is, folks often don’t take the requirements of effective crisis management seriously enough. An organization needs to have a crisis management plan and to drill on it regularly...
Press Releases Losing Out to Content Marketing Searches
March 24th, 2015 by Doug Bedell
Here’s a piece of incidental evidence to illustrate how PR is changing – from press releases to content searches on the web. As measured, anyway, by Google searches, press releases are in sharp decline while content searches are booming. “Overall,” writes Andrea Lehr, Promotions Supervisor at Fractal, “searches for public relations decreased 57 percent and those for press release fell 44 percent..."
Starbucks Lesson: Attend to Coffee, Not the Cups
March 23rd, 2015 by Doug Bedell
Don’t trifle with PR initiatives, however well intended they might be. That’s our takeaway, a caution, actually, to anyone who might be considering a splashy PR campaign, from Starbucks CEO Howard Schultz ending his “Race Together” initiative at its coffee shops. There’s no doubting Schultz’ sincerity about wanting to contribute to improving the nation’s racial climate. But “Race Together” was a muddled effort that, as it’s turned out, only lasted a week...
#PR: Pinterest and Snapchat Matter to PR Pros
March 23rd, 2015 by Gerard E. Mayers
PR News recently ran an article on its prnewsonline.com website regarding a recent trend in social media. When Pinterest and Snapchat started, most companies and flacks thought they were “cute” and were unsure about whether both sites could really become PR engines. Apparently, thoughts are changing in that regard.
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