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Junipers Growing Slowly at Setting of 'The Shining'
September 4th, 2015 by Doug Bedell
If you’re going to capitalize on an image that people remember fondly or even weirdly, make it a complete one, and they’ll be fonder yet. That’s the insight we’ve picked up from a New York Times story on the Stanley Hotel in Colorado, where Stephen King had a nightmare that prompted him to write “The Shining”. After 20 years of owning the hotel, Stephen Cullen has given in and added a maze of juniper trees outside its front entrance. Trouble is...

Meet You at the 'Empathy Museum'!
September 3rd, 2015 by Doug Bedell
Wish we could be in London tomorrow. That’s when the Empathy Museum is opening, and, boy, do we need a focus on empathy around the world. Empathy, of course, is understanding, and reacting helpfully to, the situation of another – walking in his or her shoes. At the Empathy Museum, they'll be doing just that...
'PR Firms Can't Keep Up'
September 2nd, 2015 by Doug Bedell
After signing contracts with five different PR firms, and being disappointed in the results, Grant Cardone on Entrepreneur thinks PR is a dying, overwhelmed industry. “There are more than 800 channels on TV, thousands of satellite-radio channels and social-media giants such as Facebook, Twitter, Instagram, Google+, LinkedIn, Medium, Meerkat, Periscope, Blab, blogging and all of the other platforms,” Cardone writes. “No PR firm is putting you out on every possible social channel and every stream you can be on..."
#PR: Even Routine Communications Can Impact PR for Good or Bad
September 2nd, 2015 by Gerard E. Mayers
Today, rather than commenting on recent blog pieces of note from PR News’ very talented stable of writers, I’m going to reflect for a moment on a recent experience I had that made me think about the impact even routine communications can have, for good or bad, on an organization’s overall PR.
Employee Social Media 'Responders' Need Training
September 1st, 2015 by Doug Bedell
With everything else going on in a corporate setting, how many human resources departments are worrying about training a company's employees in the defensive use of social media? A growing number, it can be hoped. Ben Abbott on HC Online uses the recent defense by an Amazon employee of the company's culture against a New York Times article as an example of how employee talkback can turn a threatening PR tide.
Time to Turn Off the Megaphone
September 1st, 2015 by Mike Bush
Social media, when done effectively, offers companies the ability to surprise and delight their customers. In addition, companies regularly say they’re looking to have a two-way dialog with their customers and provide rewarding experiences, even in the face of customer disappointment. I once gave a presentation where I explained social media this way: "It used to be that a customer who had a lousy experience with a brand told his or her friends about it at the bar."
Advance Man for the Pope's Visit to Philadelphia
August 31st, 2015 by Doug Bedell
Dan Hilferty, CEO and president of Independence Blue Cross in Philadelphia, is demonstrating how stature and reliability – his own – are making it possible for Pope Francis’ visit to the city next month to proceed smoothly. And that’s no small challenge. With well over a million people expected in the city to honor the Pope, Hilferty, The Philadelphia Inquirer reports, “has had one foot in the health care world...and another schmoozing with the city’s most powerful corporations and philanthropists to bring in the $45 million needed for the city’s papal visit.”
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