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'One-liners' – The New Press Release
May 29th, 2015 by Doug Bedell
It was bound to get to this point, but who could have foreseen the Apple Watch except for Jony Ive? Kristen Parran Faulder writes on the Inkhouse blog about “Mastering the art of the one-line pitch.” One-liners? Yes, punchy and technology-assisted, they may catch the attention of busy reporters better than the tomes of yore. Read about how to write and deliver brief, tight press releases (though some of the links in Kristen’s post don’t appear to be working). Indeed, think Twitter!

# Now a Literary Device for the Under 13s
May 29th, 2015 by Jeannine Wheeler
The hashtag, a term used widely in social media, has been named as children's "word of the year," in the UK at least. That’s the finding of a University Oxford Press (UOP) analysis of BBC Radio 2’s entries for its 500 Words competition for under 13s. The UOP found that there was a huge increase in both the use of the word...
Bill Moyers on Surviving in a 'Pressure Cooker'
May 28th, 2015 by Doug Bedell
Looking back over his long (and, by and large, well-supported) career, Bill Moyers notes that “the challenge of journalism today is to survive in the pressure cooker of plutocracy.” And (while Moyers might disdain the parallel) the challenge of enlightened public relations practitioners is very much the same.
Sympathy for a Journalist, Part 3
May 28th, 2015 by Mike Bush
In the past, we here at Flack Me have occasionally thrown a note of sympathy to our counterparts in the media industry. We can understand the barrage of off-target, unsolicited e-mails. We’ve even gone as far as saying “get me off of this list.”** Today, however, I find that there is a new sympathy I have for journalists, and it revolves around the no-show. One of the exciting things about writing for Flack Me is the opportunity to meet interesting people in the field.
Building Community Takes a Forthright Focus
May 27th, 2015 by Doug Bedell
If you’re running an online community or corporate website, or advising someone who is, here are “20 community building tips” that ought to be readily at hand, nay practiced. Brooke Ballard thinks that walking in the shoes of your audience members is about the most important thing you can be doing, and, indeed, that’s so.
... And Watch Those Airlines!
May 26th, 2015 by Doug Bedell
Here’s an opportunity for social media vigilance to the relational benefit of airline travelers – that could be any of us as circumstances arise. CBS Money Watch reports that Dr. Fiona Schott Morton, a Yale economics professor, has published a study finding that the four largest U.S. airlines – Delta, American, United and Southwest – are being snippy about providing their fare and route information for online comparisons.
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