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Five New Recommendations for Successful Communications in 2017
January 20th, 2017 by Bulldog Reporter
Is traditional PR dead? No, but it may be hard to recognize these days. “In the last ten years, what was called public relations has gone through a radical transformation,” said Joy Scott, CEO and founder of Scott Public Relations, an award-winning boutique PR firm specializing in healthcare and technology.

Social Media Don’ts: 6 Things We Are Still Getting Wrong
January 19th, 2017 by Meltwater
It seems like we have been utilizing social media forever. Has it really been that long? In fact, very few of us can remember a time when our phones were used for, well, calling. What did we do before texting and uploading photos of our dining choices? I know I once was issued a pager at the PR Agency in Seattle I cut my teeth at, but can’t recall if I ever needed it...
Successful Pitches to Journalists: Stories from the Trenches
January 17th, 2017 by Meltwater
Public relations campaigns often include media outreach. But, as any PR pro who works in media relations can tell you, pitching influencers is a challenge. These days, as journalists change jobs and staff shrinks at many media outlets, the reporters who remain are overwhelmed with pitches. The U.S. Bureau of Labor Statistics says there are now nearly five PR people for every staff writer.
The Rise of the Citizen Journalist
January 17th, 2017 by Muck Rack
There is no question that social media has crept its way into public relations strategies over the past few years. Less like a slithering snake creeping up on its prey and more like a lovestruck teenager throwing rocks at your window in the middle of the night. Bottom line, they’re just meant to be together. Unfortunately for me, I wasn’t around to witness Lloyd Dobler holding the boombox...
Understanding Your Industry as a PR Newbie or Intern
January 16th, 2017 by Meltwater
The cornerstone of being a successful PR pro or marketer is understanding your market. Any good practitioner will tell you that the ability to collect valuable data and turn it into actionable insights is critical to success. Too many buzzwords in one sentence? Let me explain. To effectively market to a consumer, you have to understand...
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