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Focused on a Pigskin Ball in a Sea of White
October 24th, 2014 by Doug Bedell
Ohio State football strategists are especially mindful of an unusually big factor in their game at Penn State tomorrow – the size of the Nittany Lions’ crowd and the noise that it makes. The roar from a crowd of 106,000 in a sea of white can be distracting, if you let it be. “That’s as loud of a stadium (as) I’ve ever heard,” says Ohio State tight end Nick Vannett...

Renee Zellweger Wages PR Campaign to Defend Her Own Face
October 24th, 2014 by Jeannine Wheeler
Is 45 too early to "get a new face"? Possibly so, if you listen to the social media chatter that forced Hollywood actor Renee Zellweger to defend her own face after some fairly obvious "rearrangement." After appearing at the Elle Women in Hollywood Awards in Beverly Hills this week, Renee displayed her Oscar-winning...
Whither the News? On Paper, at Least
October 23rd, 2014 by Doug Bedell
These have been seminal/dire days (your choice), more of them, for print journalism. First Robert G. Kaiser, a veteran Washington Post reporter posted “Bad News for the News,” about the technological transformation of newspapers. Then came the passing of Ben Bradlee, The Post’s legendary editor, at 93.
#PR Rant: How to Create 'Bad' PR and Ruin Your Event
October 23rd, 2014 by Gerard E. Mayers
This past weekend (October 17 to 19) was the occasion of the enactment of the 150th anniversary of the Battle of Cedar Creek near Middletown, Virginia. As Civil War living historians and re-enactors, my wife and I originally were supposed to participate as living historians in the event.
Good Communication Doesn't Come Naturally, Not Even In Hospitals
October 22nd, 2014 by Doug Bedell
Communication is an active discipline, though it's not always regarded as all that much of a challenge. Yet when communication isn’t done deliberately enough, unfortunate results can occur. Witness the options for creating a hospital checklist, one that might be used for signaling whether a patient might have Ebola.
Change.org, PR to the Rescue of Parental Leave with #ChangeLeave
October 22nd, 2014 by Shawn Paul Wood
Once upon a time, my bride was with child. It was our first, as a matter of fact. A glorious time. We couldn't wait. Every kick, flutter, and Braxton-Hicks moment, we cherished. Well, not so much of the latter (for her, at least). And then it happened. A time every father can certainly relate to if stuck at work during the blissful and highly anxious last trimester — I got “the call.” Like a Kardashian to a loose $100 bill on the ground...
Predicting an Uncertain PR Future
October 21st, 2014 by Doug Bedell
David Kiu, a Unilever communications vice president, offers one of the most perceptive views of the future of public relations we have seen. “The truth is,” he advises, “no one really knows.” But PR’s become a multi-threaded conversation powered increasingly by social media “in a world of radical transparency”. Trust and purpose will be its hallmarks, Kiu feels.
Police/Community Relations a PR Opportunity
October 20th, 2014 by Doug Bedell
Especially in the aftermath of the August demonstrations at Ferguson, Mo., police/community relations has become a sector for advisable PR attention. On the Ludwig von Mises Institute site, Aaron Tao has an extensive discussion of what's being at least perceived as the "militarization" of U.S. police forces. This would seem to be an image that both local police and community residents might well be concerned about.
Tasked With Your Company's Social Media Program?
October 20th, 2014 by Jeannine Wheeler
You might want to set up a task force, rather than going it alone. The best social media programs involve a cross-section of professionals from an organization, ensuring the most buy-in, efficacy, and chances of success. A task force would be more successful for three reasons: You’ll have more political clout throughout the organization. A social media program is a serious and necessary marketing effort that can bring great results...
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