Three Levels of PR Crisis—Depending On Who Knows What
July 20th, 2017 by Bulldog Reporter |
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Not all crises are created equally. This post breaks down the types of crises into three levels, based on who knows what—and offers insights on how to handle each. You’re welcome.
Company knows, public doesn’t.
In many cases, the company knows about a crisis and the public does not. You could argue this is the ideal crisis situation (besides not having a crisis in the first place, of course!). |
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What PR Can Learn From 2017’s Internet and Tech Trends
July 19th, 2017 by Bulldog Reporter |
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Each year, Kleiner, Perkins, Caufield and Byers partner Mary Meeker, a true technologist and venture capitalist, releases an Internet Trends report. This report covers everything from healthcare to Chinese and Indian internet to video games, but it also gives us a look at what internet and technology trends are affecting media—specifically marketing, public relations... |
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You Can Do Your Own Public Relations—Here’s How
July 18th, 2017 by Muck Rack |
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I read with interest the post of fellow contributor and PR expert Robert Wynne on why you can’t do your own public relations. I agree with the value of agency connections and the need for media training before going into interviews or appearing on air. But on his other points—the discouragement of rejection, the risk of poor writing, and social media fails, I disagree that agencies... |
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3 Ways to Land Media Coverage When You Don’t Have News
July 18th, 2017 by PR Daily |
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If you’ve got no news to pitch to journalists, create some.
Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget. Nor can they be pulled off overnight; these suggestions are intended as part of a long-term strategy... |
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In Crisis, Listening is Key—So Set Up a Call Tree
July 17th, 2017 by Bulldog Reporter |
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What’s everyone saying about your crisis? Is it really as bad as you thought? Is it worse?
It’s important to listen to what the world is saying about your brand during a crisis. It’s likely that you’ll need to address concerns, answer questions and reassure your loyal customers that you’re working hard to right the wrong or fix the problem. |
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