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Restoring Ties With Cuba: A Gutsy Relational Call
December 19th, 2014 by Doug Bedell
While presidential actions are by their very nature relational, the PR factor in President Obama restoring relations with Cuba can’t be so readily calibrated. If it goes well over the next few years, it was a good move, if not, it wasn’t. Brilliant analysis, huh? Yet...

Why Facebook Not Adding a ‘Dislike’ Button Makes More People Dislike Them
December 19th, 2014 by Shawn Paul Wood
For years, Facebook has been known for its ironic, anti-social behavior. What else would you expect from a company full of hipsters and fancy-shmancy coffee drinkers? Are they interested in making a product better? Meh.
PR Fail: Sony Set Itself Up for Trouble
December 18th, 2014 by Doug Bedell
Sony Pictures executives might have done some soul-searching about what’s in good taste and what isn’t before they decided to film “The Interview” in the first place. But now a horrendous precedent has been set with the film’s withdrawal from its planned holiday-season opening. It will apparently be shelved for good. Charlie Chaplin to the contrary, scurrilous satire about a head of state in these digital times isn’t a good idea, whether his fans include a squad of hackers or not.
#PR: Facebook Sticker Searches Bad for PR?
December 18th, 2014 by Gerard E. Mayers
The digital Wall Street Journal’s Personal Tech News segment recently ran a blog piece purportedly saying that “words are dead.” Facebook must think we are, apparently, living in a post-text world. The blog piece by Reed Albergotti, aptly titled “Words Are Dead: Facebook Sticker Is Here”...
The New Republic's Leadership Lapses Causing a PR Crisis There
December 16th, 2014 by Doug Bedell
Look what happens when workaday management clumsiness or incompetence spills over into public awareness – the venerable New Republic is a current example of internal disarray spilling into a full-blown PR crisis. Effective communication systems matter – inside organizations as well as outside them.
Summing Up a PR Era Change
December 15th, 2014 by Doug Bedell
While it looks like a post on behalf of his “New Rules…” book, which has been out for some time now, David Meerman Scott does a nice job of summing up why PR clipping books aren’t really what the craft is about any longer. “Instead of focusing on a media relations program that tries to convince a handful of reporters at select magazines, newspapers, and TV stations to cover us,” he writes, “we should generate our own content..."
2014 PRediction Fail
December 15th, 2014 by Mike Bush
Heading into 2014, I published 3 PRedictions for what the year would bring. I was generally, well, wrong. Let’s review: I predicted the fall of the wire services through some sort of disruption. Didn’t happen. I stand by the prediction (it will be in my 2015 predictions next week) because the digital age doesn’t require these services. I predicted that native advertising would “go the way of MySpace.”
Public Health a Healthy PR Opportunity
December 12th, 2014 by Doug Bedell
Would you believe that “parents in wealthy communities like Malibu and Beverly Hills have opted out of vaccinating their children”? Indeed, public health has a distraction-induced PR problem, advises the Health Affairs blog. What to do? In classic PR terms, “Communicate, communicate, communicate” is one of the listed remedies.
Obamacare By Any Other Name
December 12th, 2014 by Jeannine Wheeler
With the admission this week by former Health & Human Services Secretary Kathleen Sebelius that the Obamacare program “has a very bad brand” comes the realization that sometimes, a tarnished brand’s only recourse is a name change. This is not a new phenomenon.
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