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Ketchum Provides Guidance on Twitter Analytics for PR Use
August 29th, 2014 by Doug Bedell
Now that Twitter has made Twitter Analytics available to all its users, Ketchum provides a blog post on "Twitter Analytics Demystified for Public Relations: It's Much More Than a Numbers Game." The post is a great service to Ketchum's PR colleagues everywhere.

Are PR Students Ready for a Changing Industry?
August 29th, 2014 by Jeannine Wheeler
The PR industry has changed radically in the past five years, to say nothing of the past 25. Digital advertising, social media, content creation, and video share have introduced whole new ways and channels for brands to interact with their audiences. So what are today’s PR students doing to prepare for one of the world’s most dynamic professions? To get some answers, we spoke with Ashley Schlosser, owner and founder of Live Out Loud public relations firm in Austin and the PRSSA liaison to the University of Texas at Austin, whose Moody College of Communication is one of the nation’s foremost institutions for the study of advertising and public relations, communication studies, journalism, and radio-television-film.
Writing for Wearables May Be the Next Big PR Skill
August 29th, 2014 by Mike Bush
The smartwatch is becoming more and more of a reality. Pebble got its start on Kickstarter and now has a couple versions available at retailers (disclosure: I wear a Pebble and adore it). LG has one. Samsung has one, and according to Re/code, Apple is about to put theirs on the market. If you thought Twitter had an impact on the way flacks write...
Beyond Ferguson, Communication Builds Communities
August 28th, 2014 by Doug Bedell
Here are some thoughts in the aftermath, let's hope, of the strife in Ferguson, MO, that might prompt PR people to look around their own communities for opportunities for healing, bridge-building and relational growth. "Lawlessness, wrongdoing anger and fear," notes Michael Cherenson of Success Communications Group...
It's Time to Chill on the ALS Ice Bucket Challenge Because Celebrities
August 27th, 2014 by Shawn Paul Wood
We just can't be trusted with new things, can we? Someone gets a new toy and everyone has to have it, like, now. Things go viral for that reason, which can be a good thing. A video, a speech, a tweet — one and all make people react and give in to the compulsion to share.
Getting Specific On Digital: Tools and Techniques
August 27th, 2014 by Doug Bedell
Ervin & Smith, a digital marketing firm, provides a post on digital marketing tools and techniques for public relations practice. They're grouped under 'Smarter digital tools,' 'SEO synthesis,' 'Fresh content strategies,' and 'Analytics to prove PR value.' We've been plugging digital presence in general, this piece is about helpful specifics in digital PR practice. There's a lot to plow through in this exploding presentation and contact mode. Ervin & Smith are providing useful counsel for the journey.
The 'New PR' – A Much Wider Reach
August 26th, 2014 by Doug Bedell
Wendy Marx in a Fast Company column does a nice job of filling out what's meant by the 'New PR,' a catch-all for how the craft has been evolving under digital momentum. "Don't get me wrong." Wendy writes, "Media relations remains a viable part of public relations. But it's just part of what the profession can do. Unfortunately, companies that don't recognize that are missing a major opportunity."
Urban PR – '2030 Districts' Showing the Way
August 25th, 2014 by Doug Bedell
We happened upon a web presentation by Seattle on something called the "Seattle 2030 District" that seemed to be promoting efficient, low carbon emissions use of energy in building design and construction. "Oh, there's Seattle taking the lead again," we thought. But hold on, there are a dozen or more cities either in or exploring the "Architecture 2030" movement that was launched, indeed, in Seattle and a couple of other cities by Edward Mazria. They appear to be showing the way to a sustainable urban energy future.
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