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How to Find Millennial Influencers in 2017
April 24th, 2017 by Bulldog Reporter
Millennials are a very important demographic for marketers. As the largest generation since the boomers, millennials are fast growing in purchasing power. Two of the most powerful keys for tapping in to Millennials as a customer base are millennial influencers and the social media platform, Instagram.

Why Storytelling is Crucial for Authentic Communication
April 21st, 2017 by Muck Rack
You’ll often hear that public relations is an industry built on relationships. This is true, and one of many elements that goes hand in hand with healthy relationships is authenticity. The word authenticity itself can bring to mind half-baked attempts to be genuine with audiences...
Life After Social: Study Proves Brand Building Must Happen Outside of Facebook
April 20th, 2017 by Bulldog Reporter
As a marketing professional, it’s easy to find yourself in a bubble. From the people you hang out with to the websites you surf, the conversation always revolves around social media. But the truth is that social media isn’t everything—and one recent study proves this to be true.
3 Ways PR Pros Can Make Their Clients Easier to Reach
April 19th, 2017 by Bulldog Reporter
Now that our smartphones have apps that allow us to access breaking news, trade stocks and get directions, it can be easy to forget they still remain quite useful for making calls. But studies show we’re now utilizing our mobile devices to reach out...
United Airlines Analysis: A Lesson from CEO Oscar Munoz in How NOT to Manage a PR Crisis
April 18th, 2017 by Bulldog Reporter
Everyone has experienced the annoyance—if you’re making an event or on a tight travel schedule, or the thrill—if you’re a flexible traveler—of being booked on an overbooked flight. But on Sunday, a United flight out of Chicago took the run-of-the-mill experience to a now famously bizarre and horrifying sky-high when police used brute force to evacuate a passenger from the plane.
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