TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Motherhood and PR: An Apt Analogy
October 13th, 2015 by Doug Bedell
From down in Australia, Isabel Wagner writes about “What Motherhood Taught Me About PR (and Vice Versa)”. Noting that she’s not, by any means, the first nor last practitioner to have a baby, Isabel provides an engaging list of parallels between the two challenges. Such as, “Multi-tasking, Trust your instinct and How to be all chipper at 6 a.m.” Being organized is necessary as well, plus having a sense of enduring priorities...

PR's Opportunity: Be on Reality's Side
October 9th, 2015 by Doug Bedell
The Internet and social media are giving PR people added reason to value truth and credibility: Those virtues can be faked, as the Columbian Chemicals “explosion” showed last year, as discussed in a CyberAlert media monitoring post. Twitter users and news outlets were covering a “disaster” that wasn’t happening. A faked photo spurred them on.
Twitter Takes a Few 'Moments' to Stay Relevant
October 9th, 2015 by Jeannine Wheeler
Does the world really need yet another channel to aggregate its news and top trends? Twitter is about to find out with the launch of its new feature, Moments, which it calls “the best of what’s happening on Twitter in an instant.” Solely for U.S. Twitter users for now but with plans to launch further...
AP Being Mindful of Numbers in the News
October 8th, 2015 by Doug Bedell
The Associated Press is becoming more numbers conscious. That’s a reality for PR people to be mindful of. Including good numbers in releases may help you get heard. Editorial guidance on “data driven journalism” will be added to the 2017 edition of the AP Stylebook, says a post on the Data Driven Journalism site. Not that AP hasn't been paying attention to numbers already. How could it not be?...
Looking Inside America's Prisons
October 7th, 2015 by Doug Bedell
Pause for a view of society’s underside, something we don’t do very often. Yet there certainly are relational issues in America’s prisons. The Marshall Project calls for greater press access to prisons. How else to reform them?
#PR: What Do Advertising, Marketing, and Sales Have in Common with PR?
October 7th, 2015 by Gerard E. Mayers
A few months ago, Diane Schwartz (Senior VP & Group Publisher Media/PR Group at PR News) wrote a blog piece asking a very important and thought-generating question. Her column, PR is Sales is Marketing is Advertising, discussed some reasons why these three areas, which usually work separately from PR, should in fact be working with PR. Wait, you say! Do you mean to tell me a sales person, or a marketer, or a person who works on your organization’s advertising campaign can do the same job...
An Editor on the Standing of Newspapers Today
October 6th, 2015 by Doug Bedell
Where do newspapers stand today? Well, they’re in decline, with only a minority of people reading and trusting them. But if that’s so, asks Frank Denton, editor of The Florida Times-Union in Jacksonville, “why does our journalism have such impact?” Denton notes several examples of Times-Union coverage that brought truly responsive change. Like “when we wrote about ’The $5 million cop,’ the police and fire pension program got reformed.”
Crisis Extended: How Experian Made Things Worse
October 6th, 2015 by Mike Bush
File it under data breaches, hacking, or maybe even “irony,” but the recent data breach that saw Experian lose the personal information of 15 million consumers (including social security numbers) opened up a new can of worms. Upon realizing they were breached, Experian offered their own breach remediation solution to customers impacted by the breach.
Flack Me on
TuneFruit - licensed music for cheap
Advertise on Flack Me

Return to Top