Climate Change Remains Front and Center as a PR Issue
March 10th, 2014 by Doug Bedell |
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Probably the greatest relational challenge of our time - climate change - keeps getting reinforced as a concern. Rewire, the KCET public television blog, notes that hardly had one study seemed to give a bit of breathing room on the climate issue, when another cautioned, "Hold it, here's what you overlooked." And John Kerry has spotlighted climate change as the subject of his first Policy Guidance statement as U.S. Secretary of State. |
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Ketchum on the Hot Seat With Russia as a Client
March 7th, 2014 by Doug Bedell |
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Reuters reports that Ketchum, "the U.S. company that handles public relations for Russia in the United States distanced itself on Thursday from the Ukraine crisis...," and no wonder. A client with weaponry can make unfortunate relational moves, as we've been seeing with Russia in the Ukraine. Ketchum says "We are not advising the Russian Federation on foreign policy, including the current situation in the Ukraine." No matter. |
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Videos Growing as Web-Watching Media
March 7th, 2014 by Doug Bedell |
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It's not a long post, but it's got impact. And that's just what the writer, Christina Drafta on Everything PR, says video has as a medium of web communication. "With the advent of in-feed Facebook videos, and the continued popularity of You Tube," she advises, "the rate at which plain text will disappear from our communication apparatus is growing steadily." Oh dear, now we've got to get a webcam. |
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A Pic May Be Worth 1,000 Words, But How Many Words Equal a Dollar?
March 7th, 2014 by Mike Bush |
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So often, as comms professionals, we overlook a simple truth. We tirelessly edit our press releases, blogs, tweets, status updates, etc., to ensure that every word carries meaning. As the saying goes, we make sure that not a single hair is out of place. Then we slap stock photography into the post... |
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Women Are Powering Social Media
March 6th, 2014 by Doug Bedell |
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Who are you relating to when using social media? More than likely, it will be women. Alex Hillsberg and David Adelman, from FinancesOnline.com, provide an infographic with data from Pew, Nielsen and others showing that women are the majority users of social media. More women are getting their news from, and interacting with, social media than men and, in fact, "Women Are The Real Power Behind Social Media." It's important to know with some assurance who you're likely to be reaching on whatever media you're using. On social media, women "are leading the way." |
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#PR: Ellen's Oscar Selfie Inspired Real-Time CSR
March 6th, 2014 by Gerard E. Mayers |
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By now, I am totally sure there is hardly anyone who has not seen the famous selfie photo Ms. DeGeneres took during Oscar night. Retweeted over 3 million times, the photo broke a previous record held by the current occupant of 1600 Pennsylvania Avenue. What not as well known is the CSR action that followed. |
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Presenting to be Discovered on the Web
March 5th, 2014 by Doug Bedell |
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There's such a vast amount of information on the Internet, it makes you despondent sometimes thinking about it all, and how much you may be missing in terms of sharpened insights, creativity and following. Two things: Shake it off, you'll never be that creative anyhow. And, two, organize you own web presentation so that people will have a better chance of being attracted to your offerings... |
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5 Easy Tips to Improve Your PR Game
March 5th, 2014 by Shawn Paul Wood |
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Flack Me is a designated blog for public relations professionals created by the wunderkinds of Talent Zoo. While we understand this is a growing forum to uncover what is up in the industry, at times, you need some expert tutelage. While I'm not disclosing my age here (because I look much younger than I really am ... and shut up to those of you who know me), I've been at this flack thing a while. Mentorship is a forgotten art in PR, so please take these five easy tips to improve your PR game... |
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Forbes Speaking From Frustration Over What Too Many PR People Do
March 4th, 2014 by Doug Bedell |
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Deborah L. Jacobs, of the Forbes staff, tells how, after a recent panel discussion, the PR people present were all over the three Forbes staffers, wanting to know how they could get together in introductory meetings, rather than provide pertinent, useable information showing that they knew their markets and how they're unfolding. That makes "the public relations business model hopelessly behind the times," Deborah feels, and maybe it is. |
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