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Reporters Love Trendspotters: Make Your Pitch Bigger by Linking to One
February 24th, 2017 by Bulldog Reporter
Journalists like to write about trends, and tying a PR pitch to a trend—or better yet, bringing a trend to a reporter’s attention—can be an effective way to get attention for your client or organization. But several caveats apply. Obviously, the trend you’re describing should be relevant to the journalist’s beat. You should have evidence demonstrating that it’s a legitimate trend worthy of coverage.

PR Best Practices: 5 Ways to Communicate Smarter in 2017
February 23rd, 2017 by Bulldog Reporter
PR professionals are continually tasked with creating dynamic and creative strategies to engage with their target audiences in rapidly changing environments. To address this challenge, PR professionals ought to take a page out of the marketer’s playbook and pull in current consumer data and insights...
Cut it Out, Already: 4 Things PR Pros Need to Stop Doing Right Now
February 22nd, 2017 by Bulldog Reporter
Having been in the PR world for a number of years it still amazes me how often I witness the same poor methodology and bad practices repeated over and over. While we’re all aware of basics like extremely poor writing or pitching without researching media outlets or beats, there are a few other things that particularly get under my skin.
A Former TV Reporter Says: 'Here's how 'the media' really works'
February 21st, 2017 by Muck Rack
Whenever something major happens, all the experts come out of the woodwork. When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. Today, it’s the political/foreign policy/religion/immigration experts.
Use Hashtags to Master PR Messages
February 20th, 2017 by Meltwater
You are likely familiar with what hashtags look like (e.g. #Meltwater), but like most people could use a few tips on how to make them more effective for your PR efforts. Hashtags are fantastic for brands who want to expand their reach or solidify their community around an idea or event. Like everything else on social media, however, they require a more nuanced approach...
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