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Social: It’s #Personal—What Millennials Want Brands to Know About Social Advertising
March 24th, 2017 by Bulldog Reporter
Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts...

No Haters Here: Eight PR Pros & Journalists on Building Better Relationships
March 23rd, 2017 by Muck Rack
In PR Pros vs. Journalists: Pet Peeve Showdown, eight journalists and public relations professionals shared their gripes with the other side of the aisle. If you’ve worked in either capacity, their complaints might have sounded familiar. But they didn’t paint a full picture. PR folks and reporters also manage to, occasionally, work in harmony. There’s a necessary and symbiotic tie between the two groups...
The Importance of Content, Authenticity, and Credibility
March 22nd, 2017 by Meltwater
For digital media and publishing companies, content is their business. Magazines create must-read articles just as cable networks generate original videos, all in an effort to sell subscriptions. In a nutshell, media companies sell content, so its value can’t be understated. There are a lot of steps to create a great piece of content.
Challenges of Modern Day PR Pros Versus Those of Decades Past
March 21st, 2017 by Meltwater
It used to be that one of the biggest challenges PR pros faced was faxing a press release to 100 reporters—one at a time. (Yes, some of us remember those days.) Today, everyone is online 24/7, creating a completely different environment for those of us who communicate for a living. While the Internet has made many facets of our jobs so much easier—like getting those press releases...
Workplace of the Future: Mr. Spock Wouldn’t Survive the Smart Machine Age—Will You?
March 20th, 2017 by Bulldog Reporter
We are on the cusp of a new era, led by artificial intelligence and deep learning. This so-called Smart Machine Age will lead to technology and robots outperforming humans in many tasks. This is bad news on the job front. In fact, research from the University of Oxford states there is a high probability that 47 percent of jobs in the U.S. will be automated over the next fifteen years.
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