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3 Ways to Incorporate Inbound Marketing Into Your PR Strategy
May 26th, 2016 by Bulldog Reporter
The public relations industry, like many others, has experienced massive change over the years, as traditional PR continues to make the journey into the digital world. The fundamentals, however, remain the same—push your message out to a targeted audience in order to build awareness and drive revenue. PR pros now have to constantly learn new skills and adapt their processes in order to stay on top of the noise. Content marketing and inbound marketing are more relevant than ever...

Avoid Scott Disick's Instagram Snafu: Influencer Relations 101
May 25th, 2016 by Muck Rack
Last week, Scott Disick, of Kardashian fame, gave the world a glimpse into "influencer marketing" when he copy and pasted an email from the Bootea marketing team into his sponsored Instagram caption telling him exactly what to write in his post. Yikes. This was definitely a mistake on Disick's part...
3 Steps to Analyzing Your PR Measurement Data
May 24th, 2016 by Cision
Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Will you adapt to the evolving landscape or let competitors lead the way? If you don’t have accurate data or know how to analyze it, you’ll fail to grasp which campaigns have the most impact on your audience.
Harvesting Emotional Intelligence in Public Relations: PR = EQ
May 23rd, 2016 by Bulldog Reporter
Given the wildly successful business tome Emotional Intelligence 2.0, there is a renewed excitement about how to shape the culture of the future workplace. Core tenets of this work revolve around identifying key attributes that contribute to working in groups and independently. The focus on emotional intelligence, also known as EQ, in tandem with IQ, is important to the very survival...
PR and Marketing Trends: What the Changing Media Landscape Means for Brands
May 23rd, 2016 by Meltwater
The media landscape has changed significantly and will continue to shift. As technology increases the speed of communications (you can’t really get any faster than real time without mind reading…), the way brands interact with the media also changes. While some of us prefer to hold a paper copy of our favourite magazine or daily newspaper in our hands, like it or not, the world has gone digital...
Five Lessons PR Should Learn from 'Top Chef'
May 20th, 2016 by Mike Bush
Each season on Bravo’s Top Chef, restauranteurs and chefs alike gather to compete for the title of...yeah, you guessed it…“Top Chef.” The competition brings out fairly unique challenges along with a veritable who’s who of established chefs to serve as guest judges. For PR people paying attention, the show also carries lessons that we as flacks should incorporate into our regular media, err...mixing bowl. Everyone has their own palette. One of the most unique aspects of Top Chef is the variety of guest judges...
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