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Facebook Ads for PR
November 25th, 2015 by Mike Bush
Last week on Flack Me, fellow PR Pontificator Doug Bedell gave his view on whether or not it is OK for PR people to use email tracking software when pitching the media. Spoiler alert: He’s not a fan. Well, if a little tracking software got under his skin, wait until he gets a load of this. A recent article in the Wall Street Journal highlights the way in which some agencies are buying Facebook ads...

Thieves are Stealing Your Content
November 24th, 2015 by Jeannine Wheeler
Most people don’t intend to break copyright laws when they try to pass off someone else’s ideas as their own. They are just “sharing content” with friends, family, and coworkers. What’s the harm in that? According to a new report by Cision, there can be quite a lot — in the form of litigation and hefty fines. Content sharing has increased dramatically since 2007 ...
Virtual Reality Moving Across the Viewing Frontier
November 23rd, 2015 by Doug Bedell
Okay, PR guys, what are you planning, or doing, about virtual reality? “What?” may be your answer for now, but maybe not for the too distant future. At the supermarket this week, there was a guy ahead of us with a virtual reality helmet. Don’t know what he was doing with it, but when virtual reality hits the checkout line, can PR pros be far behind?
Building a PR Practice ‘Isn’t Rocket Science,’ But Takes Clarity
November 20th, 2015 by Doug Bedell
Here’s the kind of post we like to send readers into a weekend to ponder, then act on. Rebecca Hasulak, a PR practitioner herself, writes on Entrepreneur that getting launched in a startup consultancy isn’t “rocket science,” and needn’t cost much either. But it requires a clear sense of today’s media/relational environment...
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