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Change.org, PR to the Rescue of Parental Leave with #ChangeLeave
October 22nd, 2014 by Shawn Paul Wood
Once upon a time, my bride was with child. It was our first, as a matter of fact. A glorious time. We couldn't wait. Every kick, flutter, and Braxton-Hicks moment, we cherished. Well, not so much of the latter (for her, at least). And then it happened. A time every father can certainly relate to if stuck at work during the blissful and highly anxious last trimester — I got “the call.” Like a Kardashian to a loose $100 bill on the ground...

Predicting an Uncertain PR Future
October 21st, 2014 by Doug Bedell
David Kiu, a Unilever communications vice president, offers one of the most perceptive views of the future of public relations we have seen. “The truth is,” he advises, “no one really knows.” But PR’s become a multi-threaded conversation powered increasingly by social media “in a world of radical transparency”. Trust and purpose will be its hallmarks, Kiu feels.
Police/Community Relations a PR Opportunity
October 20th, 2014 by Doug Bedell
Especially in the aftermath of the August demonstrations at Ferguson, Mo., police/community relations has become a sector for advisable PR attention. On the Ludwig von Mises Institute site, Aaron Tao has an extensive discussion of what's being at least perceived as the "militarization" of U.S. police forces. This would seem to be an image that both local police and community residents might well be concerned about.
Tasked With Your Company's Social Media Program?
October 20th, 2014 by Jeannine Wheeler
You might want to set up a task force, rather than going it alone. The best social media programs involve a cross-section of professionals from an organization, ensuring the most buy-in, efficacy, and chances of success. A task force would be more successful for three reasons: You’ll have more political clout throughout the organization. A social media program is a serious and necessary marketing effort that can bring great results...
Latest Advice to Texas Hospital: 'Forget the Ads, Focus on Performance'
October 18th, 2014 by Doug Bedell
Reuters has a story, partly referencing a New York Times piece a day earlier, on Burson-Marsteller being hired by Texas Health Presbyterian Hospital to handle PR aspects of the unfortunately botched care the hospital provided to Thomas Eric Duncan, who died there of Ebola. It's an example of how a crisis can open up all sorts of windows into an institution.
HubSpot Helping With Social Media Management
October 17th, 2014 by Doug Bedell
HubSpot provides us with a timely weekend activity – becoming familiar with and setting up a social media content management system. Seriously, social media takes planning and a disciplined method for finding and posting engaging content on a regular basis. It looks to us like this HubSpot system – starting with “Keep an updated content calendar” through “10) Set a time limit for each task” – should indeed keep your social media posts in a row.
Streamers' Utopia
October 17th, 2014 by Mike Bush
It’s finally happening. After years of hoping, praying (begging?), and keeping our fingers crossed, those of us who have been advocating cutting the cord from Cable are finally seeing a light at the end of the tunnel. It started Wednesday, when HBO announced that, yes, they would be unbundling from cable and building a standalone service.
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