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The Importance of Content, Authenticity, and Credibility
March 22nd, 2017 by Meltwater
For digital media and publishing companies, content is their business. Magazines create must-read articles just as cable networks generate original videos, all in an effort to sell subscriptions. In a nutshell, media companies sell content, so its value can’t be understated. There are a lot of steps to create a great piece of content.

Challenges of Modern Day PR Pros Versus Those of Decades Past
March 21st, 2017 by Meltwater
It used to be that one of the biggest challenges PR pros faced was faxing a press release to 100 reporters—one at a time. (Yes, some of us remember those days.) Today, everyone is online 24/7, creating a completely different environment for those of us who communicate for a living. While the Internet has made many facets of our jobs so much easier—like getting those press releases...
Workplace of the Future: Mr. Spock Wouldn’t Survive the Smart Machine Age—Will You?
March 20th, 2017 by Bulldog Reporter
We are on the cusp of a new era, led by artificial intelligence and deep learning. This so-called Smart Machine Age will lead to technology and robots outperforming humans in many tasks. This is bad news on the job front. In fact, research from the University of Oxford states there is a high probability that 47 percent of jobs in the U.S. will be automated over the next fifteen years.
5 Tips to Help You Become a Better Communicator and Leader
March 17th, 2017 by Meltwater
For a few years, you couldn’t open your news feed without seeing an article dedicated to helping boomers and gen x-ers manage millennials. Millennials were a tough group to crack—they were digitally native, entrepreneurial and more likely to move around than their predecessors.
The Art of Asking for Important Introductions
March 16th, 2017 by Meltwater
One of my favorite things about the startup world is how generous people are about making important introductions. Everyone on the challenging adventure of building a company knows that you can’t do it alone, and there’s always someone out there—another founder, a potential customer, a mentor, an investor—that can help get you through tough times.
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