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Welcome to PR, Grads! 8 Pitching Tips for PR Pros Just Starting Out
August 30th, 2016 by Bulldog Reporter
Thirty-five years ago, I walked into Burson-Marsteller’s New York office eager to start a new career in public relations. I recall it was a cold, windy January morning and I was wearing my brand new suit (yes, we wore suits in those days!) as I entered 866 Third Avenue. I met some legends that very first day including agency founder Harold Burson, Buck Buchwald, and my new boss...

Getting the PR Gig: Part 5
August 29th, 2016 by Mike Bush
The first four posts in this series aimed to set you up for success in the interview process to ultimately get you the gig. That said, it didn’t address every possible misstep that you might make. This post won’t do that either, but it will offer some cautionary tales from the field…showing things candidates have done to ruin their chances of being hired. For me personally, I don’t think that i’ve ever completely sabotaged myself in an interview situation (nothing comes to mind, anyway).
What 26,000 Pitches Taught Us About Securing Top-Tier Press
August 29th, 2016 by Bulldog Reporter
Spend a few minutes on a journalist’s Twitter stream and you are bound to run into at least one post complaining about marketing and PR pitches. If you want a good laugh (or cry), @smugjourno is a bona fide wall of shame for PR professionals. Even though some journalists have battled with PR professionals, we recently surveyed 1,300 publishers (full results are coming soon!) and still...
8 Tips for Effectively Working Your Next Networking Event
August 26th, 2016 by Bulldog Reporter
Almost once a week, I find myself attending a networking event or conference. Some are great and some less successful. But no matter how the panels are, the most important part of any event are the conversations. We all know that networking events can be a little daunting or awkward at times, but here are a few ways you might be able to curb that and make a new connection.
#PR: Tips on Leading a Brand through a Crisis
August 25th, 2016 by Gerard E. Mayers
I am sure all of us are aware of crises some brands have had recently: Delta’s computer systems power failures, FoxNews with its slow burn sexual harassment scandal, or the diving and swimming pools at the Rio2016 Games mysteriously turning green. How a brand deals with a crisis can tell a lot about it as an organization.
Trending Hashtags: How to Reverse Negative Sentiment for Your Brand or Influencer
August 24th, 2016 by Meltwater
On social networks such as Twitter and Instagram, the use of hashtags has increased explosively since 2012. Hashtags are used to follow conversations for trending topics, and in some cases can propel posts to become trending topics themselves. Nowhere are trending topics more time sensitive than during events.
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