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PR Lessons from Beyoncé: How to Master Social Media
May 3rd, 2016 by Bulldog Reporter
No interviews, magazine covers or late-night talk shows led up to the release of Beyoncé’s “Lemonade.” Instead, Queen Bey turned to social media to promote the weekend release of her visual album. Through videos and photos, she tipped off her “bee-hive” and set the internet on fire.

4 Ways Data Can Improve Your Communication Strategy
May 2nd, 2016 by Cision
With more content in the marketplace than ever and attention spans now shorter than goldfish, how can you know what messages your audience will actually pay attention to? Data can tell you. At their recent Cision webinar, “Cracking the Code to Modern PR Decision-Making,” Cision’s K.C. Brown and Lone Rock Strategic...
The Shrinking Wall Between Editorial and Advertising
April 29th, 2016 by Mike Bush
There seems to be a growing trend in the media that’s blurring the lines between editorial and advertising, and no, I’m not discussing Native Advertising. For PR Pros, this trend is creating awkward conversations with clients, the need for apologies, and even questions like “But aren’t you a reporter?” In the past six months, I’ve pitched stories to media (like everyone else in PR).
6 Story-Sharing Tips for Not-for-Profit Communicators
April 28th, 2016 by Bulldog Reporter
Today’s not-for-profit communicators need to rethink the way they share their message. The days of sending out a press release to a mass email list with donations received or information on their annual gala are long gone! In 2016 and beyond, those sharing non-profit industry news should speak directly to those they really need to reach, whether they’re journalists, potential donors or activists...
Boldness, Aspiration, and Vision: How Hip Hop Changed Communications
April 27th, 2016 by Muck Rack
When Phife Dawg of A Tribe Called Quest passed away, joining hip-hop pioneers Biggie Smalls and Adam "MCA" Yauch in the sky, my Twitter timeline lit up. There were commemorations, music and tributes reflecting the impact of this man’s life. #RIPPhife shot up the list of trending topics faster than the Midnight Marauders album in the fall of 1993.
PR, Science and Politics: How Psychographics Impact Public Relations
April 27th, 2016 by Bulldog Reporter
With current and industry developments occurring in real time, it is important to factor in how respective audiences react or proactively respond to news. It is this very challenge that led researchers to identify how better to communicate during this heavily contested U.S. election cycle.
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