TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
How To Be an Effective Media Spokesperson
October 25th, 2016 by Bulldog Reporter
Love it or hate it, coverage in the media is one of the most powerful ways to build your professional reputation—and showcase your organization. Contrary to popular belief, most effective media spokespeople are “made” not “born” and expertise in media interviews isn’t taught in school and often doesn’t come naturally to 90% of the population—especially those in highly technical...

Dealing with Difficult Comms Clients: Find a Way to Love Them, Or Learn to Let Them Go
October 24th, 2016 by Bulldog Reporter
“It’s not personal, it’s just business.” How many times have you heard someone say that and thought to yourself, “what a load of crap”? All business is personal because all business takes place between persons. The human element is the only element that conducts business. It is impossible to separate humans from commerce. Think about the best business relationships of your career.
Exploring Today’s Media Landscape: A Journalist Turned Media Entrepreneur Talks PR
October 24th, 2016 by Bulldog Reporter
Pitching journalists is a little like meeting with a hiring manager for a job you really want—before you reach out to or meet with them, you’re spending time researching the interests of someone you may have never met so you can better anticipate what will appeal to them. But wouldn’t it be nice to get inside the head of a journalist so you can discover what motivates them...
#PR: Your Online Reputation Matters
October 21st, 2016 by Gerard E. Mayers
I recently sat down, virtually, with Warren Cooper, Senior PR Lead at Evergreen Partners, Inc. to ask him about Online Reputation, and Reputation Management. I wanted to learn from him what online reputation means for an organization, how us flacks can stay informed and abreast of their organization's online reputation, and how we can respond to issues as they develop. Warren shared some very interesting thoughts on both of these important topics below.
How Media & PR React to a Crisis in the Age of Information Overload and Trump
October 20th, 2016 by Muck Rack
Donald Trump may be the perfect metaphor for crisis communications today. A crisis has always brought out lots of internal corporate or personal angst and media coverage and the dark art of crisis PR. But today, it seems like a crisis moves at warp speed – fueled by social media and cable news. In what may be a playbook for the future, when Trump tweets at 3 a.m. or steps into a controversy, his team, the Clinton campaign, voters and the media all react and the crisis hits overdrive.
New APAC Journalist Survey Finds Press Releases Are the Most Trusted Source for News Stories
October 20th, 2016 by Bulldog Reporter
Press releases are still the most trusted and go-to sources for writing news stories or verifying facts among journalists in Asia-Pacific, followed by the corporate communications spokesperson and a company’s official website, according to a new report from PR Newswire that offers insights for PR practitioners, marketers and corporate communications pros to help them better...
Sorry to Burst Your Bubble: The Long Tail Keyword Myth
October 19th, 2016 by Bulldog Reporter
Today’s article is a controversial one, with many PPC marketers believing that long tail keywords are the holy grail of Adwords and that they are the best way to get cheap high converting traffic. I am forever hearing from so called “PPC Experts” say that they were able to double a client’s profit by taking all of their 2-4 word...
Flack Me on
Advertise on Flack Me

Return to Top