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Maybe Not Time to 'Fold'
April 24th, 2015 by Mike Bush
Earlier this week, a new site for storytelling launched, aiming to connect traditional news with today's content consumer. For a bit, as reporters and general consumers toyed with the new idea...

Empathy Too Often Lacking in Attempts to Communicate
April 24th, 2015 by Doug Bedell
Using the example of Meryl Streep, Valeria Maltoni, on her Conversation Agent blog, notes why empathy, or the lack of it, is such a big factor in effective communication. “We could accomplish so much more,” Valeria writes, “if we could connect with this idea that talking through issues with honesty..."
Pitney Bowes Goes Social — So Can You
April 24th, 2015 by Jeannine Wheeler
Taking your company social is no easy feat: resistance, anxiety, and fear from the top, as well as the same from line managers and staff; a PR roadblock for sure. One major U.S. company, however, has done it — and done it well. The Pitney Bowes social media program was featured this week in a webinar presented by PR Week and sponsored by DynamicSignal. Since going social, the Pitney Bowes social advocacy program has achieved startling results in just six months: More than 100 Pitney Bowes employees are active advocates of the program, 8,100 social shares, 4.7m impressions, 24k clicks, and 4,750 reactions. “One of the key components of devising a successful social media program,” says Pitney Bowes Social Media Director Bart Casabona...
New Media: Hard to Know the Gulf's Reality
April 23rd, 2015 by Doug Bedell
Here’s an example of the new media environment in the digital age – and unfortunately, it appears as cacophony rather that clarity. British Petroleum may be every bit as duplicitous as claimed in this Media Matters for America post on the 5th anniversary of the Gulf Coast oil spill, or it may not. It’s hard to know, because you don’t know who’s behind this site.
Pulitzers in a Declining Craft – Show Due Regard
April 22nd, 2015 by Doug Bedell
Public relations people need to be extra mindful of the perilous existence of contacts in the print media, even as they turn to digital media outlets to get their stories told. It’s a tough grind for journalism practitioners as the story of Pulitzer-prize winning, but now former, reporter Rob Kuznia makes clear. “Print journalism at the local level is a scary place to be when you’re pushing 40,” Kuznia, formerly of the Daily Breeze in Torrance, CA, said...
A Daughter’s Message from Earth to Space
April 21st, 2015 by Doug Bedell
Whether in earthbound terms this is public relations or marketing or whatever, it’s also intimate and fantastic – a daughter sends a message to her father working high up in the International Space Station. She misses him, and what a lovely Hyundai-assisted way to express that.
Ice Cream Crisis Response Melted Away
April 20th, 2015 by Doug Bedell
Whether or not Blue Bell Creameries in Brenham, TX, had a crisis response plan last month when a listeria outbreak was linked to its ice cream, it apparently needs some work in that area. In a Wall Street Journal post, three crisis management experts take Blue Bell’s handling of the episode to task for being slow, piecemeal and inconsiderate of consumers...
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