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Make Sympathy Statements Heartfelt, Or Not At All
May 22nd, 2015 by Doug Bedell
If you’re not attuned to expressing empathy – walking in someone else’s shoes – don’t be the spokesperson in a crisis. That’s the lesson that Thomas Cook, the travel firm, provides after its CEO was asked to apologize to the parents of two young children who were killed on a Cook-sponsored tour to Greece...

A ‘Wow’ PR Website – Meeting the Challenges
May 21st, 2015 by Doug Bedell
Check out the Ink PR website as an example of meeting today’s challenges of freshness and pertinence. Then read Caitlin New’s post against do-it- yourself PR. Yes, PR is a craft that deserves to be approached freshly and done professionally. The Ink site shows what that can look like.
Drive-by Video of Water Waste In California
May 20th, 2015 by Doug Bedell
If you live elsewhere than in California, or some other locale with severe drought problems, be glad you’re not subject to drive-by videos, like this one, if you have a sprinkler system running when it’s not supposed to be.
Duke Energy, Too, Makes an Apology
May 19th, 2015 by Doug Bedell
Oh my gosh. Hardly had we finished posting on AMTRAK’s apology for its Philadelphia train crash, then we noted Duke Energy’s full-page of contrition in The Wall Street Journal for coal ash pollution of the Dan River in North Carolina in a February 2014 spill there. Proud old Duke Energy! The add was part of a plea agreement...
Amtrak and Doing the Right Things, On Time
May 18th, 2015 by Doug Bedell
In relational terms, we were moved by and appreciated a message issued last week by Amtrak's president and CEO, Joe Boardman, on the wreck of Train 188. "With truly heavy hearts," it said high up, "we mourn those who died" and ended by pledging the completion of Positive Train Control in the Northeast Corridor by this December. Yet...
Put an Annual List at the Top of Your List
May 18th, 2015 by Jeannine Wheeler
If you’re looking for a way to stay relevant, increase social share, and gain website visits, why not publish a list, much like the Social Security Administration does every year when it names the country’s most popular baby names? Noah and Emma, by the way, followed by a few newcomers to the ‘Top 10 Baby Names List 2014,’ including James and Charlotte. Publishing a much-anticipated annual list is a great way to gain or keep influence...
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