TalentZoo.com |  Beyond Madison Avenue |  Digital Pivot |  Beneath the Brand Archives  |  Categories
Brian Solis on Coping With the Digital Now
November 21st, 2014 by Doug Bedell
On a slow insights day, you can always turn to Brian Solis to provide something to dig into. Like engaging with the era of Digital Transformation, “one of the most important business movements in modern history,” as Brian puts it. The place to start toward an increasingly digital future, Solis advises, is with empathy, not technology itself....

An Uber Eff Up
November 21st, 2014 by Mike Bush
Here is all you need to know. An executive at Uber made statements about hiring researchers to dig up dirt on a reporter and then broadcasting the info they found. The history of Uber, which is a “ride-sharing” company, is fraught with executives saying dumb things (the company has been in trouble for the way they screen drivers and scam competitors), but this is a whole new level.
Three PR Ideas That Worked, and One That Didn't
November 21st, 2014 by Jeannine Wheeler
You never know what is going to stick, but many of us pretty much know what is a truly bad idea. For instance: There are several ways to make a million dollars, but who knew one of them was winning a Lay’s Potato Chip contest? That’s just what happened to lucky Meneko Spigner McBeth, a 35-year-old Philadelphia nurse who is the proud inventor of the new Lay’s Wasabi Ginger flavor. The brand’s "Do Us a Flavor” contest pitted finalists against each other in a nationwide contest that began this summer, with consumers choosing between Wasabi Ginger, Mango Salsa, Cheddar Bacon Mac & Cheese, and Cappuccino. McBeth gets to take home either $1 million or a percentage of one year of the new chip’s sales, whichever is more.
Today's Hardball Media Expectations
November 20th, 2014 by Doug Bedell
Nothing is off the record, not even silence. The media expects, and especially with the competitive pressures they're under these days, will insist upon, immediate accountability. From two or three of the seamiest stories around currently, to anything that gets the media’s, and thereby the public’s, hackles up – nobody’s ever off-the-record. Act accordingly.
Help Clients Communicate Inside, as Well as Outside, Their Walls
November 19th, 2014 by Doug Bedell
Before a client organization focuses on relating well externally, it needs also to be concerned about how effectively it is communicating internally, among its own people. Internal communication awareness and counseling, if not outright organizational development services, ought to be part of a PR services package.
Are You Missing Out By Not Being Accredited in Public Relations?
November 19th, 2014 by Shawn Paul Wood
"Is getting APR certified worth the money these days?" For 50 years, the prestigious Public Relations Society of America has seemed to think so. Every year, more and more PR pros sign up to take the test and earn those three highfalutin letters after their name on a business card (you know, without lying about it). It is very expensive. It is a risk if you don't pass. It is nice to show off at parties. But is it really worth it? I saw a blog post on TopRankBlog.com that really got me thinking about this seemingly age-old question.
Social Networks, Not Surprisingly, Deemed ‘Insecure’
November 18th, 2014 by Doug Bedell
People may be using social media as a prime communication channel, but in doing so, they trust it least of all the communication modes available these days. This finding in a Pew Research Center report on privacy, amplified by a post on BetaBeat, should be prompting anyone sponsoring a social network to insure it’s as safe from intrusion as possible....
'Hired Guns' Aren't What Good, Relational PR Is About
November 17th, 2014 by Doug Bedell
If, in the public schools as elsewhere, public relations becomes viewed as hiring someone to answer the phone on an “as needed” basis, that’s a setback for the solid relational grounding that any communication-conscious organization needs. Good PR requires planning and engagement as ongoing functions. These thoughts arise in happening upon a story from the Coatesville School District in Pennsylvania, which apparently is under some grand jury heat over allegations of misusing taxpayer funds. So it’s hired a PR consultant on an hourly basis....
Flack Me on
TuneFruit - licensed music for cheap
Advertise on Flack Me

Return to Top