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Brand Lessons From PayPal's Mistake
July 12th, 2018 by Inc.
A man wrote PayPal to say his wife had died. The company's response was heartless.

How to Get Media Coverage When You Don't Have News
July 10th, 2018 by PR Daily
If you’ve got no news to pitch to journalists, create some. Some of the ideas below can be implemented cheaply; some will require a larger portion of your budget.
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