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Are Infographics on Their Deathbed?
March 29th, 2017 by Muck Rack
A new report from a company called Clutch suggests the pulse of infographics – at the heart of many content marketing strategies – is weakening. But to borrow a phrase from Mark Twain, are reports of the death of infographics greatly exaggerated? In a Clutch news release about its report, Rand Fishkin, founder of SEO software company Moz, practically delivers a eulogy for infographics.

Avoid These 11 Content Practices That Make Your Brand Seem Cheap Online
March 28th, 2017 by Meltwater
Nothing lasts forever in the digital world, and change seems to come more quickly each year. You don’t necessarily have to stay on the cutting-edge all the time, but if you can’t keep pace, your audience may start to question your brand. “Why haven’t they updated their homepage?” “If this is what they write, can I trust their products?”
How to Effectively Use Pattern Interrupt Elements to Shake Things Up in Your Videos
March 27th, 2017 by Bulldog Reporter
Have you ever caught yourself nodding off during a less than thrilling speech at a conference? Or felt your eyes glazing over as a long-winded salesperson rattled on about their product? If only those speakers had known about the power of pattern interrupts, you would never have reached a point of boredom. All businesses need to be aware of these. Pattern interrupts are small, unexpected actions that offer an element of surprise.
Social: It’s #Personal—What Millennials Want Brands to Know About Social Advertising
March 24th, 2017 by Bulldog Reporter
Social marketing is getting more and more important to brands. In fact, according to 2016 State of Social Business by Ed Terpening and Aubrey Littleton, ad budgets increased by 73 percent last year and are expected to grow even more in 2017. As brands look to make social a bigger part of their efforts...
No Haters Here: Eight PR Pros & Journalists on Building Better Relationships
March 23rd, 2017 by Muck Rack
In PR Pros vs. Journalists: Pet Peeve Showdown, eight journalists and public relations professionals shared their gripes with the other side of the aisle. If you’ve worked in either capacity, their complaints might have sounded familiar. But they didn’t paint a full picture. PR folks and reporters also manage to, occasionally, work in harmony. There’s a necessary and symbiotic tie between the two groups...
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