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4 PR Lessons from 'Absolutely Fabulous'
July 29th, 2016 by Bulldog Reporter
If you’re in the PR biz and haven’t watched the BBC comedy series Absolutely Fabulous (AB Fab), then you’re certainly missing the opportunity for the best belly laugh you’ve had in years. Lucky for you, however, the British comedy has come to the big screen. The series and the movie, for those unfamiliar...

Getting the PR Gig: Part 1
July 28th, 2016 by Mike Bush
You, dear reader, have obviously stumbled on to a marketing and PR blog hosted on a career site for PR and Marketing. As such, there’s a chance you’re looking to find a gig (could be entry level, could be senior…we here at Talent Zoo like to offer an awful lot of each). So, it seemed to make sense to ask professionals in the space about their hiring experiences.
Five AP Stylebook Rules Media Writers Should Ignore
July 28th, 2016 by Muck Rack
Professional media writers and PR professionals are attached to our Associated Press Stylebooks. If we’re writing, chances are that our trusty AP Stylebooks are nearby, providing answers to our questions and leading us to the writing consistency our readers have come to expect, whether they realize it or not. The Associated Press, the world’s oldest news service, began creating...
How to Keep Press Releases Fresh Day in Day Out: 6 PR Tips from Doctor Who
July 27th, 2016 by Meltwater
Nowhere is brand loyalty, and it’s corollary, fandom, more on display than at San Diego’s Annual Comic-Con, which took place this past weekend. If you work in the television, film, or the comic book industry (or are maybe a voracious consumer of the aforementioned) you probably were there...
PR Disaster in the Making: National Park Service in the Crosshairs after Sexual Harassment Allegations
July 26th, 2016 by Bulldog Reporter
The National Park Service (NPS) has very quietly hired a crisis communications expert at former posts at the Department of Defense and the military. Tom Crosson is now Chief of Public Affairs & Spokesperson at National Park Service. An environmental journalist who is reporting on the NPS scandal...
PR Writing in Focus: Hook Your Audience—Headlines and Teasers Matter
July 25th, 2016 by Bulldog Reporter
Just like a great book title, a headline is the hook that captures the attention of readers. The teaser is similar to the snippet found on the back cover. These pieces not only create the first impression, setting the tone for the words that follow, but they also provide important clues to what the content is about. When a headline isn’t enticing or informative, readers simply move on...
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