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News Outlets are Brands Too – Pitch Accordingly
June 28th, 2017 by Bulldog Reporter
News outlets need to distinguish themselves from their competition. Just like any other brand in any other space, they need to cultivate a unique identity. With outlets trying desperately to stay afloat in this brave new media world, faithfulness to a strong and standout brand is key. In turn, contributors are now more than ever beholden to publishing stories...

7 Commandments for Being Heard as a Woman in PR
June 27th, 2017 by Bulldog Reporter
Much has been made about the all-male CEO panel from the recent Hall of Femme conference to honor inspiring female leaders from our industry. The panel, which was hosted at the request of industry-leading women to involve men in the movement toward equality in the PR industry, included Richard Edelman, John Brockelman, Tony Wells, and Jim Weiss.
Nine Baby Steps Toward Creating a Family-Friendly Firm
June 26th, 2017 by Bulldog Reporter
In 2003 I had my first child—and I also had the all-too-common experience of learning that my workplace didn’t have a maternity policy. My boss “generously” offered me 12 weeks of unpaid leave; I could afford to take three. Upon my too quick return to work, I tried pumping in a bathroom stall, which was inconvenient and embarrassing.
The Data Revolution Has Arrived
June 23rd, 2017 by Bulldog Reporter
The communications measurement world has been talking about the “coming data revolution” for years. I’ve got news for y’all. It’s here. I was at the 2017 PRSA Maryland Annual Conference and noticed a breakout session called “Measuring up: Concrete Ways to Show the Real Value of PR, Social and Marketing”.
Why Brands Must Fuse Online and Offline Experiences
June 22nd, 2017 by Bulldog Reporter
Doling out $600 billion annually and poised to inherit $30 trillion from their Baby Boomer parents, Millennials are quickly gaining massive purchase power and influence, according the newly released Millennial Shopping Report from coupon code...
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