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Are PR Case Studies Worthwhile?
December 9th, 2016 by Muck Rack
It’s almost a new year, and many brands are reviewing PR firms and consultants for potential outside support. At the same time, agencies are coming off hiring freezes and on the hunt for A-list talent to bolster their roster. In many cases, they’re all looking for that "wow factor" in terms of credentials and experience. Firms and people with resumes that boast award-winning campaigns...

Fitbit Acquires Pebble, Alienates Pebble Fans
December 7th, 2016 by Mike Bush
The idea that Fitbit would be acquiring Pebble, makers of the super-successful Kickstarter smartwatch, has been written about pretty heavily in the tech space. As far as secrets go, this one was about as poorly kept as is possible to imagine. However, the actual communications around the formal agreement leave something to be desired. A lot to be desired, in fact.
A Holiday Gift Guide for the PR Industry Professional
December 6th, 2016 by Muck Rack
So, it’s officially the holiday season (where did 2016 go?) and you’re likely doing some sort of holiday shopping. You’re looking for the ideal gift for family, friends, and of course--your coworkers. Searching for ideas? Well, look no further. Here is a handy gift guide for the PR industry professional and all your friends. Your favorite client/spokesperson: A story of their dreeeammss.
Communicating Holiday Goodwill: How Nike’s Simple Gesture Earned Big PR
December 6th, 2016 by Bulldog Reporter
Nike has never been a company hurting for good publicity, but they scored a major coup during Thanksgiving week, making ABC World News Tonight’s “America Strong” segment on that Tuesday. And all it took was a pair of sneakers and a PR person with a keen sense of when and where to strike. Hector Mondez, a 17-year-old foster child in Lovett, Texas...
Incorporating Design Thinking into Business PR
December 5th, 2016 by Bulldog Reporter
Positioning clients at the forefront of business in 2017 means that PR agencies must anticipate, plan and deploy creative solutions on behalf of their clients. In addition to linear strategic practices, many innovative businesses are employing the concept of design thinking to pre-identify solutions to potential quarterly and annual...
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