Minor Leagues Connects on a Digital Platform for Ad Buyers

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	July 29, 2010

Minor Leagues Connects on a Digital Platform for Ad Buyers
By: Abdul Fattah Ismail

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The summer is the perfect time to hit the old ballparks to take in our national pastime and have a hot dog and a beer. As many live on a tighter budget, minor league affiliates are becoming an attractive option. Youngsters also have an easier time to get acquainted with players.

MiLB is a formidable organization with a loyal fan base ripe for marketing. They took a huge step forward by using a new digital-buying platform that centralizes the advertising menu for sponsorship. Major League Baseball Advanced Media is a principal in the partnership.

I spoke a little ago about Web advertising in need of a menu purchasing scale with traditional buyers, and this could be a nice benchmark. Teams have great flexibility with their individual Web sites. The new platform gives them the ability to control individual content and advertising space coupled with placing national advertisers on the parent site of MiLB.com. This intricate, unified approach allows them to reach overlooked markets in the less populated regions such as the Appalachians.

Some major advertisers that have joined since the platform's inception include: Lance Snacks, Carvel Ice Cream, PepsiCo, and Thomas The Tank Engine (children's story). Swing, ad buyers!

What do you think? Post a comment below!

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About the Author
Abdul Fattah Ismail

Abdul Fattah Ismail lives in New York and is an MBA candidate with St. John's University, majoring in Marketing Management. He also writes blog articles on the interactive marketing sector for Blueliner Marketing, LLC , a New York interactive marketing agency with offices in India and Bangladesh. Prior to his graduate studies, he worked in the philanthropy and fashion industries as a database administrator and press assistant. Originally from South Bend, Indiana, he completed his Bachelor of Arts in Political Science at the University of Notre Dame. Follow him on Twitter and read his blog.