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We Know What You Watched on Facebook
May 25th, 2012 by Christine Geraci
I have friends who like to watch videos of some pretty weird stuff. I know because Facebook informs me whenever they click "play." Sometimes I wonder if they realize that EVERYONE can see what they're watching. My guess is they don't. Same goes for the articles my friends read.

The Era of Automatic Messaging Cues
May 24th, 2012 by Jennifer Stack
Like it or not, the Era of Automatic Messaging Cues has arrived! The newest Facebook chat feature is a major signifier of the immediacy mandated by the latest generations. The undying urge to know everything at all times about everyone has manifested itself in new automatic and universal messaging cues.
Little Pixels, Real People: Which Will Win the Customer Service Race?
May 24th, 2012 by Christine Geraci
Within the next five years, face-to-face communication may be the customer service exception, not the rule. A total of 1,700 CEOs from across the globe were asked to describe how they currently engage with customers and then detail how they see their companies engaging customers in the next three to five years. Right now, the face-to-face sales force rules by a healthy margin. And it will still rule in three to five years, but not by much. The new method nipping at its heels? Social media. Right now, it's the last method on the list.
Thank You, Mr. Polley: Inventor of the TV Remote Dies
May 23rd, 2012 by Christine Geraci
The man who dreamed up an iconic piece of technology has passed away. Eugene Polley, the inventor of the first wireless TV remote, died May 20 at the age of 96. The former Zenith engineer invented the "Flash-Matic" TV remote in 1955. We wonder what Polley might have thought about how the technology he invented has evolved.
What Exactly Is Verizon Trying to Prove?
May 22nd, 2012 by Melody Weister
A question has been nagging at my mind since Verizon’s newest customer-unfriendly policy came to light; for those unaware to what I’m referring, the CFO of Big Red recently let on that those consumers currently grandfathered in to unlimited data plans will most likely be unable to keep them the next time they renew their service.
The Cost of Using Free Online Tools Like Facebook and Google
May 22nd, 2012 by Christine Geraci
It's tough to be a little fish these days. If you're like most small businesses, your online presence is probably good — but could be better. You likely cannot afford a hot-shot firm's expertise to make your website more dynamic or search-friendly. In addition to all of your other responsibilities, you might be trying to juggle social media, which means you can't afford a sharper focus on this aspect of your marketing. But at least Facebook is free to use, right? And so is Google. Well...are they? These tools are free. They're supposed to help you organically discover followers.
Five Email Subject Lines That Need to Go the Way of the Dinosaurs
May 21st, 2012 by Elaine Reed
While people debate whether or not email is dying, billions of messages are still sent every day. You would think that with literally billions of opportunities, email marketers would have perfected the art of the subject line. Sadly, email has either become so mainstream that companies don’t dedicate an experienced writer to develop their email copy, or we’ve all gotten a little lazy.
How Employees Can Help Your Social Content Go Viral
May 21st, 2012 by Christine Geraci
No one knows for sure where viruses come from. All we know is that viruses spread when people in close proximity to one another share various "commonalities" — the same air, the same utensils, etc. In the online world, content "goes viral" thanks to a similar phenomenon: When people share content with people close to them.
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