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WKAR: Old Media That Has Turned the (Online) Page
September 2nd, 2010 by Ari B. Adler
WKAR, the public radio and TV station at Michigan State University, has figured out how to smoothly embrace new media and the conversion to online broadcasting.

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Facebook Grows Older and Older
August 31st, 2010 by Jeff Louis
It's not news to most that social networking is growing up. In fact, the strongest-growing demographic for social media is adults between the ages of 50 and 64. Use by adults in this age group grew 88 percent, according to a Pew Research study, and adults 64 and older grew 100 percent. In comparison, the increase for users between the ages of 18 and 29 increased by 13 percent over the same period from April 2009 to May 2010. Despite the fact that social media's early adopters are college-age students and young professionals, advertisers realize that older adults set on a career path tend to have more disposable income.

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Be a Good Neighbor in the Digital Domain
August 30th, 2010 by Susan Silver
I remember watching ”Mister Rogers’ Neighborhood” as a child. Each day he sang, “Would you be mine? Could you be mine? Won’t you be my neighbor?” Today we hear a similar message on our social networks, but are businesses listening? I see many businesses still struggling to understand the community aspect of the Internet. This is the core of what it means to do business in the social media age. Think of the different platforms out there as neighborhoods. Your business rents space in each respective neighborhood. Each one has a community who influences its behaviors.

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What Will Geolocation Do?
August 27th, 2010 by Abdul Fattah Ismail
The launch of the Facebook Places application brings a cornucopia of themes to the table. Foursquare has seemingly taken an earnest stance with Facebook's geolocation initiative, as seen in the video below with Holger Luedorf, Foursquare's vice president of Mobile and Partnerships. Competition is healthy within any marketplace, as the crux of free market capitalism. Privately, I wonder about the startup's true thoughts. Foursquare has done a solid job of leveraging partnerships with Starbucks, for example, into a multipronged channel that delivers advertising and brand equity among a loyal base.

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