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Tweets 10-Feet High?
November 20th, 2009 by Ari B. Adler |
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Electronic billboards have been targets of criticism lately from officials across the country trying to regulate them more. Al Tompkins at Poynter Online recently compiled some examples of the issues over these billboards for his Morning Meeting blog. Business folks like them, some people are concerned about them leading to distracted drivers, and others still see them as a revenue source for transportation departments.
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Heineken Continues Campaign of How NOT to Use Its Products.
November 19th, 2009 by Josh Fahey |
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This week Heineken added some new videos and an iPhone app to its "Know the Signs" campaign. Once again, the videos depict drunk people, and they are nothing short of awesome. The Web site, if you haven’t it seen before, is also great. It allows you to literally pick out and choose the people who’ve had one too many out of a streaming video. If you know the signs and choose the right person, you can then see a progressed story of how that person will act through the night
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The Whole World Really is Watching
November 18th, 2009 by Ari B. Adler |
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In 1968, political activists outside the Democratic National Convention in Chicago started chanting, “The whole world is watching,” as police and protestors clashed. The slogan was chanted, in part, because the activists knew television news cameras were on scene. It’s 2009 and the whole world really is watching. Are you and your employer prepared for what they are going to see?
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I Can't Dial Pork Anymore
November 17th, 2009 by Ari B. Adler |
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I can't spell your phone number anymore, so stop using fun phrases to help me remember it. It's a bit of a revelation I had recently when a colleague tried to tell me her phone number and gave me the three digits of her exchange followed by the word PORK. Trouble is, I was on my smartphone that has a qwerty-style keyboard. That means PORK translated to "quotation mark, apostrophe, percent, ampersand." It's safe to say I wasn't going to be reaching her anytime soon by dialing that.
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Web Site Optimization ROI Calculator
November 16th, 2009 by Staff |
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ClickZ has a free Website Optimization ROI Calculator to help you determine the value of optimizing your Web site. To use the tool, you do not need to be exact on the values or percentage lift, but try to be consistent with your estimates.
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