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Zuck Didn't Help Digital Advertising's Creepy Reputation
April 11th, 2018 by Digiday
Mark Zuckerberg did little to help defuse digital advertising’s “creepy because it’s complicated” reputation during a congressional hearing on April 10.

Why Sephora Merged Retail and Digital Teams
April 6th, 2018 by Digiday
Sephora’s retail teams have been operating differently since the company broke down one of the biggest internal barriers in October of last year, combining its in-store and digital teams.
Spotify Expected to Focus on Ad Business Post-IPO
April 5th, 2018 by Digiday
Following Spotify’s initial public offering, ad buyers are expecting the streaming music giant to put more emphasis on its ad business.
7 Ways to Boost Your Social Media Strategy
April 4th, 2018 by Entrepreneur
Goal: Develop a multichannel social media strategy that clearly articulates your brand voice, uses a mix of paid and organic means, and brings delight to followers.
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