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CATEGORY: Apple
Apple Has Started Blogging to Draw Attention to Its AI Work
July 20th, 2017 by The Verge on Digital Pivot
After years of near-silence, Apple is slowly starting to make a bit of noise about its work on artificial intelligence. Last December the iPhone maker shared its first public research paper on the topic; this June it announced new tools to speed up machine learning on the iPhone; and today it started blogging. Sort of.

How Apple’s ‘High Sierra’ Is Disrupting Digital Advertising
July 13th, 2017 by Forbes on Beyond Madison Avenue
Apple recently announced features from its new macOS, dubbed High Sierra, at this year’s Worldwide Developers Conference (WWDC) in San Jose, California. But what drew major applause from attendees (and struck fear into the hearts of some advertisers and publishers) was the unexpected shift in digital advertising...
Apple’s AR is Closer to Reality than Google’s
June 27th, 2017 by The Verge on Digital Pivot
Apple has often been accused of acting like it invented things that others have been doing for years. That complaint is not without merit, however Apple can lay claim to transforming existing things into mainstream successes, which takes no small amount of invention in its own right.
Google’s Getting Serious About Building Its Own iPhone
June 15th, 2017 by The Verge on Digital Pivot
When Google curtailed its Nexus program last year in favor of the Pixel, many commentators dismissed that as merely a rebranding exercise to make the latest thing feel fresh. I was in the minority that bought into Google’s promise of a fundamentally different approach that would signal a direct challenge to Apple’s iPhone...
It’s Official: Amazon Prime Video is Coming to Apple TV Later This Year
June 6th, 2017 by The Verge on Digital Pivot
The rumors were true: Amazon’s video app is finally coming to Apple’s TV streaming box. Today at WWDC, it was announced that Amazon Prime Video will soon be available for Apple TV. The app will let users stream original hits like Transparent, Bosch, Mozart in the Jungle, Catastrophe, and more. Apple CEO Tim Cook said that Amazon Video for Apple TV will be released “later this year.” That’s also when Apple plans to release more details about what’s next for tvOS; the Amazon announcement was the platform’s only...
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