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CATEGORY: Sports
Turner and Snapchat Create ‘Live Stories’ for March Madness
March 20th, 2017 by The Drum on Beyond Madison Avenue
For one of the biggest sports events of the year, Snapchat is taking its partnership with Turner, who holds the multimedia rights, to showcase March Madness. This event will kick off the two-year deal that the two companies signed to create “Live Stories” around events like college basketball for March Madness...

Facebook Reportedly Working on Deal to Live Stream MLB Games
February 22nd, 2017 by The Verge on Digital Pivot
Facebook is in discussions with Major League Baseball to retain live streaming rights to one game per week, according to a report this afternoon from Reuters. The deal, while far from finalized, would give Facebook a significant edge in the business of live events. These events, sports especially, are an area of increasing interest to the company as it invests heavily in video...
Adam Driver Will Be the Star of Snickers’ 'You’re Not You When You’re Hungry' Super Bowl Ad This Year
January 12th, 2017 by The Drum on Beyond Madison Avenue
Adam Driver, who rose to fame playing Lena Dunham’s on-again, off-again boyfriend in the HBO series Girls, will be the star of Snickers’ 'You’re Not You When You’re Hungry' Super Bowl commercial this year. The campaign, created by BBDO New York, has become a Super Bowl favorite since its 2010 launch...
Brands Want In on Chicago Cubs' World Series Run
November 1st, 2016 by The Drum on Beyond Madison Avenue
1908. One hundred and seven years ago was the last time the Cubs took home the World Series “W.” That hasn’t stopped fans from cheering for a team that hasn’t won the whole thing in over one hundred years. Based on preliminary rankings from Nielsen, Games 1 and 2 were the best ratings Fox has had...
Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube
September 20th, 2016 by Business Insider on Beyond Madison Avenue
Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms. It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
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