CATEGORY: Public Relations
The Secret of Influence: It’s More Personal Than You Think
August 15th, 2017 by Bulldog Reporter on Flack Me |
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Despite the mass availability of online information, news, reviews and opinions, and social media, all generations of consumers still prefer conventional face-to-face communication when it comes to seeking purchase advice and recommendations, according to new research from global comms agency Grayling. |
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Airlines Get a Big Lift From Great Customer Experiences
August 11th, 2017 by Bulldog Reporter on Flack Me |
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Airlines that deliver a great customer experience are rewarded over the long-term, by consumers and investors, according to new research from customer experience advisory firm Watermark Consulting, based on its analysis of stock market returns for airlines that have a customer-centric approach vs. those that lag. |
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The New Influencers: The Power of Employee Social Advocacy
August 10th, 2017 by Bulldog Reporter on Flack Me |
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As more and more brands recognize the value of influencer marketing programs, many are not only looking outwards but also inwards to identify game-changing influencers within their organizations who will drive reach and relevance. In fact, 90 percent of brands say they are currently pursuing an employee advocacy program. |
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