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CATEGORY: Agency News
David Droga Will be Awarded Lion of St. Mark Award at Cannes
March 30th, 2017 by The Drum on Beyond Madison Avenue
The Cannes Lions International Festival of Creativityhas announced that founder and creative chairman of Droga5 David Droga will be the recipient of this year’s Lion of St. Mark, an award that honors individuals who have made a significant contribution to creativity within the industry. Droga is one of the most awarded...

How Saatchi NY’s New Leadership Plans to Live Up to 'Nothing is Impossible'
March 6th, 2017 by The Drum on Beyond Madison Avenue
When Andrea Diquez and Javier Campopiano took on their respective roles as chief executive and chief creative officer of Saatchi & Saatchi New York last summer, things at the agency weren’t exactly smooth sailing. The Publicis shop was about to lose its longtime General Mills account, former chief executive Brent Smart and chief creative officer Jay Benjamin had both left the agency to pursue other opportunities...
The Fraud Fighter: How White Ops Helped Put Ad Waste (and Itself) on the Map
February 16th, 2017 by Digiday on Beyond Madison Avenue
Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.”
Omnicom Officially Launches 'Unlimited,' Its Dedicated McDonald’s Agency
November 18th, 2016 by Aaron Whitaker on Beyond Madison Avenue
The Golden Arches are officially getting personal attention as of today. Omnicom has officially launched "We Are Unlimited," the name of its full-service agency dedicated to handling McDonald's US advertising business. The launch comes nearly three months after McDonald's chose Omnicom to handle its creative account in the US following a months-long review...
How This Agency Built a Viral YouTube Channel From Rejected Ideas
September 7th, 2016 by Aaron Whitaker on Digital Pivot
At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi, HTC, and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky.
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