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CATEGORY: Marketing News
4 Hard Truths I Learned Covering Marketing This Year
December 22nd, 2016 by Contently on Digital Pivot
When you spend most of your life thinking about marketing, you start to see the world differently. Suddenly you think of everything in terms of positioning, strategy, persuasion, and accountability. You look at ads and say, “What the hell were they thinking?” to your friend who couldn’t care less. You see a post from a brand you’ve never even heard of and think, “Wow, that’s genius.”

This Jewelry Designer And Social Entrepreneur Is Redefining What's Most Valuable
December 15th, 2016 by Forbes on Beneath the Brand
Life can change in an instant. For Monique Péan, it was the death of her sister Vanessa in a tragic car accident. “She was 16 and amazing and full of life, so intelligent," Péan said. "I had to really take a moment to think about what had happened and how I wanted to lead the rest of my life."
Teespring Hits the Big Leagues with #MyCityMyTeam Launch
October 3rd, 2016 by The Drum on Beneath the Brand
A start-up commerce platform company Teespring has moved quickly into the big leagues this year and last week announced the launch of #MyTeamMyCity today, a limited-edition collection in collaboration with the National Football League (NFL) featuring officially licensed apparel designed by more than 30 major...
When Will the VR Revolution Come for Marketers?
August 2nd, 2016 by Contently on Digital Pivot
Have you tried virtual reality yet? It’s a pretty common question among marketing and media types, who are excited by the new technology as much as anyone. If you have tried it, in all likelihood you’ve used Google Cardboard, Facebook’s Oculus, or Samsung’s Gear.
How Marketers Can Find The Truth In Data
July 15th, 2016 by Forbes on Beneath the Brand
Data alone is not a great storyteller. Data by definition is facts. And facts shouldn’t conflict. They recreate the past, to help predict the future, solve cases and debunk myths by rooting out any doubt. But in the world of marketing, this isn’t always the case. Different data streams frequently tell different narratives – all of them buttressed by verified statistics. All of them convincing, at least on the surface. With data underpinning the largest brand activations and the lion’s share of most media plans, how do marketers know...
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