You Are Boring: 9 Lessons for Improving Your Tweets
February 3rd, 2012 by Brian Wagner |
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Seemingly on a daily basis, the Internet lights up with reports of clueless companies that create firestorms by posting a thoughtless or offensive tweet. Hence, we are all used to hearing the phrase "Think Before You Tweet" bandied about in blogs. But now, researchers give us a new reason to think before you tweet: you might be boring. |
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It's a Topsy-Turvy World
February 3rd, 2012 by Elaine Reed |
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For years now we’ve watched our lives slowly move from ink and paper to digital archives. It seems inevitable. Digital can be easier to organize. Is faster and often far more reliable than handwriting. But as we move closer and closer to a paper-free world, an interesting thing is happening. People want paper. And not just any people: the people who don’t remember life before email. |
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4 Reasons You Need Your Own Social Media 'Command Center'
February 3rd, 2012 by Christine Geraci |
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Superbowl 2012 will likely go down in history as the first major event to include a social media command center, otherwise known as a marketing team using social channels to communicate information and answer questions for game attendees, as well as TV viewing audience members. Yes, social media marketing pros will be monitoring, responding to and analyzing online chatter to gauge the effectiveness of Super Bowl ads. |
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How Facebook Timeline Nearly Ruined My Birthday
February 2nd, 2012 by Christine Geraci |
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Yesterday was my birthday. And I, like many other Facebook users, look forward to all the well-wishing wall messages I get from dear friends and family members. I'd say one of the best things about Facebook is the way it not only reminds you of other people's birthdays, but the way it enables others to make you feel special on your own birthday. |
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What is the Branded Viral Video Predictor?
February 1st, 2012 by Tristan Pelligrino |
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The term “viral video” gets thrown around quite a bit. Every brand these days wants to develop the next Darth Vader ad and garner nearly 50 million views. However, setting out to accomplish this type of viral success can be daunting. Where do you start? In many cases, companies start out with a blank statement: “We want to create a viral video.” Over the last few years, I have really tried to caution those who start with this objective. Web video is more than just a “one-hit wonder." |
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Can Your Social Media Accounts Survive a Crisis?
February 1st, 2012 by Christine Geraci |
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Tabletop crisis training is a no-brainer. No matter how unlikely the chances of sh** hitting the fan, it's always a stellar idea to be prepared for the impossible. For many companies, crisis training is mandatory. Why isn't it mandatory when it comes to your company's social media accounts? I'm not suggesting that sending a tweet is more important than, say, calling 911. |
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Will We Ever Ditch the 'Second Screen'?
January 31st, 2012 by Christine Geraci |
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Check out this awesome post by Jason Keath on Coca-Cola's fully integrated social media marketing effort for the Super Bowl. This effort — integrating Twitter, Facebook, YouTube, digital ads, and mobile — will enable anyone to follow the action in the big game...with Coca-Cola's famed polar bear characters. It's being billed as the ultimate "second screen experience" for viewers. |
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MySpace, StumbleUpon, and Ning: Where Are They Now?
January 30th, 2012 by Judi Cutrone |
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A few months ago, I was checking the list of referral sources for my blog when I noticed that StumbleUpon was high on the list, sitting quietly among more recent networking superpowers like Pinterest. I began wondering about the other once-great social media giants. Here's a brief rundown of how some of them have evolved since their heyday. |
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How to Take Control of Your LinkedIn Company Page
January 30th, 2012 by Christine Geraci |
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If your company has been around for a while, and any ONE of your employees uses LinkedIn, then chances are you've got a LinkedIn company page. Just an FYI. Many businesses are beginning to unlock the potential of their company pages on the 50-million-users-strong social network for professionals. But many more businesses likely don't even realize they even have a presence on LinkedIn. |
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