|Original articles from Corinne MacInnes.|
|Viceland: A New Television Organism|
Vice Media’s newest venture with A&E Network is Viceland, a 24-hour TV channel taking over the old A&E channel H2, a spinoff channel of A&E’s more popular History Channel. Viceland trailers were first released on Viceland’s website, VICELAND YouTube channel, and aired on A&E TV channels.
|A Man with No Name and No Face|
Banksy is, in many ways, the most singular street artist icon the medium has seen, even branching beyond Jean-Michel Basquiat as a street artist and beyond Keith Haring as a social activist artist. He is the most recognized and globally accessible street artist of today — and yet, he remains anonymous.
|Scion vs. The Untouchable Automotive Giants|
Since its foundation in 2002, Scion has been doing everything in its power to engineer a line of economy cars marketable to the youth of the Western world — from Millennials to the youngest set of buyers within Generation Z. Scion is a division of Toyota, but the brand has become a name in itself by promoting concepts in keeping with the ideals of the young buyers...
|The Creation of Chic Fast Food: The New McDonald’s|
As obesity becomes a growing concern in America, the glory of fast-food gluttony is ebbing away. To stay in touch with the changing mentality of their customers, most fast-food franchises have been scrambling to make some changes. Among them is McDonald’s, a brand often considered the sovereign king of fast-food corporations.
|Red Stripe’s Singularity as a Brand|
Jamaica’s poster-child beer, Red Stripe, is simply a pale lager with low alcohol content, but somehow this beer is different from its domestic cousins. Coors Lite, Bud Lite, Miller Hi-Life, Natty Ice — all crowd the ranks of big-name, casual drinkables, but Red Stripe continues to stand alone. Understanding what has made, and continues to make, Red Stripe such a successful brand requires a look into the past.
Despite its boasts of being a “Jamaican Lager,” the original Red Stripe recipe was brewed in Gelena, IL a long, long time before it was sold to two English investors, Desnoes and Geddes, and brought to Jamaica in 1938. Only from 1985–1993 were Red Stripe imports to the U.S. brewed and owned exclusively by Jamaica’s Desnoes and Geddes Ltd. After ’93, the majority of Red Stripe stakes were bought by Diageo, a British corporation that now owns brands like Smirnoff, Guinness, Baileys, Hennessy, Cîroc, Tanqueray, Captain Morgan, and Seagram’s.
In 2015, Heineken International took over Diageo’s stake, now owning Red Stripe along with European brands like Cruzcampo and Buckler. Today, bottles of “Jamaican” Red Stripe sold in America are brewed in the U.S.
All this ownership history of Red Stripe, rich as it may be, lies beneath the brand surface. Red Stripe consumers only know what is presented to them in the label and the product itself.
|Are YOU a Good Investment? What We Learn from a Fictitious, Superficial Romantic|
Finding a desirable job these days is difficult, but for those creating their own employment, there are far more onerous challenges afoot. While startup artisan companies, mom & pop shops, and the general deconstruction of global conglomerates are highly glorified in today’s media and the popular mind’s eye, the obstacles of entrepreneurship are real. Without full commitment to the work and sacrifice involved, the ability to expect the unexpected, a good plan, and a bit of luck, most entrepreneurs will fail.
Though success is often at the end of a long and bitter road, wisdom from a surprising source will help the aspiring businessperson on their way. Despite the (many) weaknesses in the character of Confessions of a Shopaholic’s Rebecca Bloomfield she offers one nugget of supreme sagacity.
|'Star Wars: The Flamethrower': The Genius of the 'Star Wars' Merchandise Market|
From waffle irons to ice cream flavors, mini fridges, tumbler sets, and everything in between, Star Wars has appeared in every store from here to Timbuktu. In many cases, the merchandise in question takes a vaguely absurd form, reminiscent of Yogurt’s rant from the parody movie Spaceballs (“Merchandising! Merchandising!...)
|Hillary’s Misappropriation: Political Incorrectness and Political Misjudgment|
Hillary Clinton’s recent logo design featuring Rosa Parks was met with varying degrees of outrage and political unrest. The stylized logo was released on December 1 to commemorate the anniversary of Rosa Parks’ arrest in 1955. While Hillary’s aim with this logo was to honor and remember the brave actions of Rosa Parks and other civil rights activists at the time, she (and her logo designer) misjudged the image entirely.
When the logo was released, biting comments swarmed social media, criticizing Hillary...
|Marketable Branding: What Works and What Doesn’t |
When I worked at a bakery in the Gold Coast of Chicago, I saw a lot of variety in the customers of the area. Sure, we got our fair amount of angry Texan tourists with screaming children and plenty of flustered, young Japanese girls Instagramming every morsel of pastry, but we also got a loving batch of regulars. Some lived in the building above us, some worked in a nearby office building...
|Bringing Back The ’90s: Music Sampling and Branding Familiarity|
Novelty, uniqueness, originality — so often this is the mantra of advertisers and marketing specialists. Jaded audiences and contemporary media distribution make offering new branding ideas an increasingly difficult feat. The answer to this problem has been at creators’ fingertips for decades. It’s called branding familiarity.
To put it simply, branding familiarity repurposes...