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Original articles from Lyle Smith.
 
Digital: Catalyst of Change in the World of Retail
Disruption is the big key word in digital. Always has been. Digital isn't a business, digital is an influence. It is what naturally requires you to think about your business in a new way.

We’re Goin' Viral! Not So Fast.
I hear clients talk about it all the time. In fact, I wish I had a nickel for every time I heard someone say, “hey, let’s make a viral video!” As if that would be some savior of a digital marketing strategy for them.

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