|Original articles from Adweek.|
|Subway's Bold New Rebranding Campaign|
Dentsu hopes its first work resonates with Millenials and Gen-Z. The minute-long anthem spot debuting during the Olympics focuses on variety, the so-called spice of life.
|‘What Happens Here, Stays Here’ Isn’t Going Anywhere|
A recent story in the Las Vegas Review-Journal questioned whether R&R Partners’ long-running “What happens here, stays here” tagline for the city’s Convention and Visitors Authority’s faces a “cloudy future”.
|Sweethearts Are Now the Most Popular Valentine’s Candy|
Move over, heart-shaped boxes of chocolate. The history of these strange sweets that taste like chalk and feel like a text message.
|Why Lufthansa Decided to Makeover Its Planes|
As Lufthansa explained in a corporate statement, “The company needed to modernize the aircraft appearance in order to remain up to date.”
|NBC Shaking Up its Olympics Opening Ceremony Coverage|
The last time NBC aired an Olympics opening ceremony, during the 2016 Summer Games in Rio, the telecast sparked a social media firestorm.
|Whole Foods Launches First Ads Since Amazon Acquisition|
Part of the Amazon empire now, Whole Foods wants to broaden its appeal beyond its core high-end customers to the wider world of foodies.
|Inside Saatchi and P&G’s Clever Super Bowl Takeover |
Tide’s wildly ambitious plan was much more involved than your average Super Bowl spot. The brand’s goal was to take over the Super Bowl.
|Three Trends That Ruled This Year's Super Bowl Ads|
Ultimately, it’s clear that Tide’s attempt to hijack the Super Bowl won the day. Below, we revisit the trends of the game as well as a few bonus points.
|Droga5 Places CCO on Leave, Hires Firm to Investigate Him|
A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence.
|Subtitles Explain Old Spice's Strange Grammys Ad|
If you were watching the Grammy Awards, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky P&G brand. The 60-second spot was entirely in French, without subtitles.
|Subaru's Doggie Drivers Are Back!|
The Barkleys, Subaru’s family of dogs that drive like people—well, better than some people we know, actually—return in four comical commercials that broke during the SAG Awards.
|Most Recent SB Ad Teaser: David Schwimmer for Skittles|
David Schwimmer feeds Skittles to, and yells at, an animatronic sandwich in one of four 15-second teasers for Skittles’ 60-second Super Bowl spot.
|M&M's Releases Teaser Starring Danny Devito|
Danny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool.
|These Funny Faux Gym Ads Are Actually TV Promos|
Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week.
|Bill Hader Will Star in Pringles' First Super Bowl Ad Ever|
Pringles has released a short teaser to its first Big Game ad, revealing actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot.
|How WWE Became a Global Entertainment Brand|
For Dwayne “The Rock” Johnson and John Cena, becoming a cultural icon began on WWE Monday Night Raw. It’s the longest-running weekly episodic program in TV history.
|The Line Between Creepy and Creative in Advertising|
Major brands, including Spotify, Netflix and Cost Plus World Market, are testing the waters by using their troves of user data to drive not only the targeting but the creation of their ads.
|How Consumers Perceive and Respond to LGBTQ-Themed Ads|
Love is love in ads, too. Words most used to describe LGBTQ-themed ads include 'interesting,' 'stands out from other ads' and 'believable'.
|Cindy Crawford Will Recreate '92 Pepsi Super Bowl Ad|
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4th.
|Lyft's Newest Partnership: Breweries|
Lyft is on the hunt for some new customers in the Chicago area. And just what exactly is the ride-hailing app’s plan to win over those coveted customers? Craft beer.
|NBC Will Air Players Kneeling During Super Bowl Anthem |
The demonstrations have tapered off, but if they recur during Super Bowl LII, NBC said it won’t hesitate to spotlight it on-air for the telecast’s 100-million-plus viewers.
|How Pac-Man Has Endured for 37 Years|
Americans initially caught the Pac-Man fever in October 1980, when a little-known Japanese gaming company called Namco licensed its latest game, Puck Man, to Midway for stateside distribution.
|This 2013 USA Today Ad for Michael Wolff is Everything Now|
While Wolff is well known and somewhat notorious in media circles, many outside of journalism are likely just learning about him for the first time.
|Twitter's Evolution with Brand and Agency Partners|
Twitter announced that it has promoted head of U.S. agency development Stephanie Prager to head of global agency development, consolidating the two roles.
|How Brands Should Be Using Facebook Live|
When you see a Broadway show, its pretty cool to know that you’re watching something real that has not been edited, chopped, spliced, dubbed over or re-taken. You’re getting to see a real actor giving a real live performance that will never quite be the same.
|Jack in the Box Promotes Its Ultimate 'Munchies Meals'|
As more states continue to legalize marijuana and more cannabis companies emerge in the marketplace, it makes sense that established brands might want to explore the world of weed.
|"Papa" John Will Remain Spokesperson in 2018|
“Papa” John Schnatter may be stepping aside as CEO of the pizza empire he founded in 1984, but don’t expect him to vanish from the brand’s ads and packaging.
|Groupon Returning to Super Bowl This Year|
The deal provider’s 30-second spot will feature a yet-to-be-announced celebrity endorsement and focus on how the company saves people money.
|4 Disrupting TV/Digital Media Trends for 2018|
Finding success as a digital media publisher in the past year has been a messy, frustrating pursuit. With many ups and downs behind them, what problems or challenges can media expect to face in 2018?
|Disney's Tricky Marketing for 'Star Wars: The Last Jedi'|
When The Last Jedi hits theaters on Friday, it will be the third Star Wars movie in as many years, twice the rate of theatrical output as either of the previous trilogies.
|Lessons From the Biggest Brand Fails of 2017|
Ever watch a particularly bad ad and wonder how it could have possibly made it past a team (teams!) of creatives and brand professionals, let alone out into the world?
|Santa Meets the Sharing Economy in Coke’s New Christmas Ad|
Despite its length (over three minutes!), the film’s a surprisingly snackable piece of self-deprecating modernity meeting The Polar Express.
|Columbia's ‘Empire Strikes Back’ Jackets Sold Out in Minutes|
Designed to “keep you warmer than a tauntaun,” the three jackets were based on those worn on the icy planet of Hoth by protagonists Luke, Leia and Han. And sold out in one day.
|A-B Ordered 40 Self-Driving Trucks from Tesla|
Anheuser-Busch announced it has reserved 40 self-driving electric semi-trucks from Tesla for its fleet. It’s one of the highest-profile orders by a major brand since Tesla unveiled the vehicles.
|The Story Behind Steak-umm’s Hilarious Twitter Account|
If you’re not following Steak-umm on Twitter yet, you should get on that. The brand’s amusingly strange account has amassed just 4,593 followers as of this writing.
|How the Budweiser Clydesdales Became a Force in Holiday Marketing|
The Clydesdales have appeared at parades and festivals, at football games and presidential inaugurals, and—right about now—on the snowy, feel-good holiday TV spots that Budweiser has run since the 1970s.
|Inside W+K's Evolution for the New Economy|
W+K has a won some of the key reviews launched this year by big-name tech brands. One example is Lyft, which hired W+K’s New York office as its lead creative agency this spring.
|Spotify's Outdoor Holiday Ads Are Hilarious|
Ready to make some early New Year’s resolutions? Of course you’re not. But Spotify has some fun suggestions regardless, based on the amusingly peculiar habits of its user base.
|M&M’s Unwraps a Sequel to Its Iconic Christmas Ad|
As you might recall, Santa Claus faints dead away when he unexpectedly encounters two colorful M&M’s spokescandies in BBDO’s classic TV spot from 1996.
|Challenger Brands and How They're Changing Consumers|
From Afar to Blue Apron, upstarts look to upset the status quo, changing the way we shop, eat, travel and more.
|Can Showroom Brands Save Brick-and-Mortar Shopping?|
MM.LaFleur isn’t just an alternative to the traditional, often hectic realm of clothes shopping—it’s one of several showroom brands in its ascendancy.
|Toyota Wants To Be Known As a Mobility Company|
With the kickoff of its “Start Your Impossible” campaign earlier this month, the Japanese automaker has put the world on notice that it is now a mobility company.
|PlayStation and BBH Create Epic Star Wars Ad|
BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.
|Lowe's Creates 17 Minute Reality-TV Style Ad|
The retailer created an Escape Room and challenged four DIYers to build their way out.
|Not All Influencers Are Created Equal|
38 percent of marketers are unable to tell whether influencer activity actually drives sales. Brands must be cognizant of the fact that not all influencers are created equal.
|Jägermeister Attempts Bold Rebrand|
Jägermeister is fully aware of how it’s been perceived over the past several decades—and how it’s been celebrated at frat parties on college campuses across the country.
|Amazon’s Holiday Ad Is One of Its Cutest Yet|
Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.
|Twitter Officially Rolling Out 280 Character Tweets|
After beginning to test out 280-character tweets in September, Twitter is rolling out tweets with double the number of characters for (almost) all users.
|Prediction: 2018 Will Bring Chief Growth Officers, Not CMOs|
CMOs have to adapt to this shifted landscape and become engineers of growth rather than architects of campaigns and communications tactics.
|Amazon Consolidates $1B+ Media Buying with IPG|
After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network.
|How Dannon Made Yogurt Mainstream in America|
In the mid-1970s, many Americans—reared on red meat and convenience foods—still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt.
|A Rundown of All Your Favorite 80's Brands Featured in Stranger Things 2|
The creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).
|Philips Campain 'Mothers Energy' is Pretty Amazing|
How does Mom find all the strength to do what she does? She’s chasing kids around, managing house (and everything that comes with), and maybe she works.
|KFC Followed 11 Herbs and Spices on Twitter|
The chain's secret recipe is famously made up of 11 herbs and spices.
|Nike Ad Featers Lebron James Out for Revenge|
LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba. He's 'On a mission' after last season's Finals loss.
|Mars 'Bite Size' Horror Films Are Brilliant Branding|
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween.
|Burger King Trolls Wendy's This Time, on Twitter|
Burger King dug up a bunch of tweets from people complaining about Wendy’s and turned them into ads
|West Elm Launches First TV Ads|
West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo.
'Get house proud,' says Humanaut campaign.
|Burger King Trolls McDonald’s With a Hilarious Ad|
It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.
|Las Vegas is Helping the City Heal With 2 Lines of Perfect Copy|
The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background.
|Chili’s Brings Back Its ‘Baby Back’ Jingle|
An earworm since 1986, Chili’s jaunty jingle gets its first airing since 2015, when it was used as the soundtrack for the chain’s 40th anniversary.
|Harley-Davidson Wooing Millennials Via Mobile, Digital|
The iconic brand is trying to cultivate millennials while still catering to loyalists. Enter gaming.
|Measuring Whether Experiential Marketing Works|
As brands see more people use ad blockers and cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing,.
|Mailchimp's Online Campaign: We Are Your 2nd Brain|
This is your brain on MailChimp. Except it’s not your brain, but a second brain, working alongside yours to handle various time-consuming marketing tasks.