|Original articles from Adweek.|
|Can Showroom Brands Save Brick-and-Mortar Shopping?|
MM.LaFleur isn’t just an alternative to the traditional, often hectic realm of clothes shopping—it’s one of several showroom brands in its ascendancy.
|Toyota Wants To Be Known As a Mobility Company|
With the kickoff of its “Start Your Impossible” campaign earlier this month, the Japanese automaker has put the world on notice that it is now a mobility company.
|PlayStation and BBH Create Epic Star Wars Ad|
BBH New York stages a flirtatious and long-running rivalry in this Sony PlayStation ad supporting the launch of EA’s Star Wars Battlefront II, which drops Nov. 17.
|Lowe's Creates 17 Minute Reality-TV Style Ad|
The retailer created an Escape Room and challenged four DIYers to build their way out.
|Not All Influencers Are Created Equal|
38 percent of marketers are unable to tell whether influencer activity actually drives sales. Brands must be cognizant of the fact that not all influencers are created equal.
|Jägermeister Attempts Bold Rebrand|
Jägermeister is fully aware of how it’s been perceived over the past several decades—and how it’s been celebrated at frat parties on college campuses across the country.
|Amazon’s Holiday Ad Is One of Its Cutest Yet|
Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.
|Twitter Officially Rolling Out 280 Character Tweets|
After beginning to test out 280-character tweets in September, Twitter is rolling out tweets with double the number of characters for (almost) all users.
|Prediction: 2018 Will Bring Chief Growth Officers, Not CMOs|
CMOs have to adapt to this shifted landscape and become engineers of growth rather than architects of campaigns and communications tactics.
|Amazon Consolidates $1B+ Media Buying with IPG|
After launching a review this summer, Amazon is consolidating its global media planning and buying duties with the IPG Mediabrands network.
|How Dannon Made Yogurt Mainstream in America|
In the mid-1970s, many Americans—reared on red meat and convenience foods—still considered the fermented milk product to be a little fringy. They saw no reason to eat yogurt.
|A Rundown of All Your Favorite 80's Brands Featured in Stranger Things 2|
The creators The Duffer Brothers have included even more brands this time around, spotlighting everything from 3 Musketeers to KFC (or Kentucky Fried Chicken, as it was then known).
|Philips Campain 'Mothers Energy' is Pretty Amazing|
How does Mom find all the strength to do what she does? She’s chasing kids around, managing house (and everything that comes with), and maybe she works.
|KFC Followed 11 Herbs and Spices on Twitter|
The chain's secret recipe is famously made up of 11 herbs and spices.
|Nike Ad Featers Lebron James Out for Revenge|
LeBron James Is Out for Revenge in This Epic Nike Ad Voiced by Idris Elba. He's 'On a mission' after last season's Finals loss.
|Mars 'Bite Size' Horror Films Are Brilliant Branding|
Viewers watching various Fox networks over the past week have been visited by some strange and chilling advertising just in time for Halloween.
|Burger King Trolls Wendy's This Time, on Twitter|
Burger King dug up a bunch of tweets from people complaining about Wendy’s and turned them into ads
|West Elm Launches First TV Ads|
West Elm’s First TV Ads Capture Your Ascent to Adulthood in Slo-Mo.
'Get house proud,' says Humanaut campaign.
|Burger King Trolls McDonald’s With a Hilarious Ad|
It’s not just the usual competition between two fast-food chains, because this time, Stephen King and his favorite evil clown are involved.
|Las Vegas is Helping the City Heal With 2 Lines of Perfect Copy|
The ads are all over town, from digital billboards at the airport to the famous marquee displays outside the major hotels and casinos. Two lines of white copy on a black background.
|Chili’s Brings Back Its ‘Baby Back’ Jingle|
An earworm since 1986, Chili’s jaunty jingle gets its first airing since 2015, when it was used as the soundtrack for the chain’s 40th anniversary.
|Harley-Davidson Wooing Millennials Via Mobile, Digital|
The iconic brand is trying to cultivate millennials while still catering to loyalists. Enter gaming.
|Measuring Whether Experiential Marketing Works|
As brands see more people use ad blockers and cut the cord altogether, it’s easy to see why Jaguar, Absolut, Mastercard and more are turning to experiential marketing,.
|Mailchimp's Online Campaign: We Are Your 2nd Brain|
This is your brain on MailChimp. Except it’s not your brain, but a second brain, working alongside yours to handle various time-consuming marketing tasks.