Beyond Madison Avenue
Beneath the Brand
Original articles from Variety.
Regal Cinemas Dumps Coke for Pepsi
The move is a blow to the Coca-Cola Company, which has long maintained a vice-like grip on the exhibition industry, supplying its products to most of the major chains.
Snap Stocks Down After Negative Forecast Report
Investors sent share prices for Snap Inc. down Wednesday after eMarketer projected that they will lose monthly U.S. users in 2019.
ABC Announces Spinoff of 'Roseanne'
ABC has given a series order to “The Conners,” a spinoff starring (most) original cast members.
"Stranger Things" and Other Winners from Creative Arts Emmy Awards
Netflix’s “Stranger Things” and HBO’s “Westworld” gained momentum in the Emmy Award race as both shows racked up five wins.
'Walking Dead' Zombies Are Thirsty for Mountain Dew
The deal between Mountain Dew and AMC furthers the notion that advertisers continue to seek new ways to associate themselves with popular TV series that move beyond the traditional TV spot.
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