|Original articles from MediaPost.|
|2020 Global Ad Total To Fall $70 Billion |
The global advertising economy will shed $70 billion this year and fall 11.8% (excluding U.S. political advertising) to $517.5 billion according to the latest forecast by GroupM.
|Political Ad Spending Up During Pandemic|
Due to higher-than-expected primary spending -- partly driven by the absence of live event campaigning -- political advertising is now expected to total an even bigger record of $6.7 billion this year.
|ANA Removes Wall for Members-Only Content|
To help the entire advertising and media community through the pandemic and economic crises, the Association of National Advertisers has opened much of its exclusive member content and tools to the entire ad industry.
|2020 Ad Outlook Revised; Down $20 Billion|
Citing the impact of the global Coronavirus pandemic, eMarketer has revised its global ad forecast for 2020 downward by $20.3 billion to $691.7 billion.
|Scammers Cashing in on Covid-19 Fears|
While the spread of Covid-19 makes it once again urgent to be concerned about old-fashioned viruses, new data shows the more modern kind of virus — the computer kind — is having a field day, too.
|Can a Private Equity Firm Save Victoria's Secret? |
In a dramatic end to an underwear saga, L Brands announced it is spinning off the struggling Victoria’s Secret for $525 million to Sycamore Partners.
|Papa John's Return of Valentine's Campaign via Snapchat|
First executed last Valentine’s Day, the campaign featured a heart-rich AR Face Lens, which allowed Snapchat users to order heart-shaped pizzas directly from the app.
|Universal is Running a Cute OOH Campaign for 'Cats' |
To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel campaign featuring giant "cats ears" on 360 New York City yellow taxi cabs.
|DTC Favorite, Chewy's Growth Continues|
Prescriptions and subscriptions are two tickets to continued growth at pet supplies marketer Chewy, whose sales increased 40% in its third fiscal quarter.
|How Consumers Are Shopping This Season|
Paid and organic search traffic accounted for 42.4% of all e-commerce visits on Black Friday, with smartphones accounting for 60%, according to Adobe Analytics data.
|4 Brands With Tie-Ins to 'Marvelous Mrs. Maisel' Season 3.|
The series returns Dec. 6 to Amazon Prime Video, augmented by four brand collaborations conceived in-house by the Amazon Studios promotions team.
|Goodbye, Influencer Marketing?|
Gen Z has a decidedly different approach to shopping, and based on new research from Kantar’s U.S. Monitor, that’s bad news for the many brands pouring their money into influencer marketing.
|Under Armour to Increase Marketing Spend in 2020|
Under Armour plans to spend more on brand marketing in 2020, Kevin Plank told investors and analysts on the company’s third-quarter earnings call on Monday.
|Mazda and Nat Geo Partner for Photo Contest|
The contest will “challenge the ingenuity and creativity of National Geographic’s fans and community of visual storytellers to capture stories of inspiration and human potential,” according to Mazda.
|What Should Pepsico Do with Mountain Dew?|
Even for beverage giants like Pepsico, being at the intersection of carbonated soft drinks and the rising tide of energy drinks can be hazardous.
|KFC is Not Sitting Out the QSR Chicken Wars|
KFC tested plant-based chicken fingers in Atlanta on Tuesday, and the move coincides withMac & Cheese Bowls to its menu.
|Zippo, Woodchuck Want to Help Stop Forest Fires|
To raise awareness of human-caused fires, Zippo lighters is teaming up with Woodchuck USA, a sustainable wood products company, and National Geographic in a new campaign.
|Snaps Revenue, and Users, Continues to Grow|
Proving the skeptics wrong, Snap just reported better-than-expected earnings and user growth for the second quarter of the year.
|Marketers Are Also Celebrating the Moon Landing Anniversary |
Volkswagen of America is using what might be the most appropriate music, a newly released version of David Bowie’s “Space Oddity,” for a multiplatform campaign.
|Levi's Doubles Down on Social Media Advertising|
On the heels of its recent success at Coachella, Levi Strauss is stepping up marketing in digital and social marketing channels.
|Nordstrom Starts Partnership With Rent the Runway|
In more retail reinvention, Rent the Runway is installing drop-off boxes in four Nordstrom stores as an added convenience for those in a hurry to send their selections back.
|Men's Wearhouse and Tan France Team Up For Annual Charity|
Men's Wearhouse launched its annual Suit Drive on July 1 by leveraging the fact that #tbt was the most used hashtag on Instagram in 2018 with more than 407 million posts.
|But Wait, There's More...Stranger Things Promos|
Nike, H&M, and Schwinn are joining the 'Stranger Things' marketing frenzy, with Coca-Cola having lead the way.
|Dictionary.com 'Redefines' Black Per P&G Campaign Request|
“My Black is Beautiful,” a platform created by Procter & Gamble to support and elevate black culture, on Wednesday asked “all dictionaries to #RedefineBlack.”
|We Are Spending 4% More on Mom This Year|
Spending on gifts for Mother’s Day is likely to be up 4% compared to a year ago, with growth largely in the spa category.
|Lowe's 'Goes Pro' in Latest NFL Draft Campaign|
Lowe’s, which has just become the NFL’s official home-improvement retail sponsor, is launching a campaign aimed at construction professionals.
|Brands Are Targeting Males With Game of Thrones Ads|
Social media is a big part of the marketing frenzy surrounding the upcoming debut of the final season of “Game of Thrones” and brands are targeting young males.
|Reddit May Finally HIt $100M in Ad Revenue |
New estimates released by the digital statsmasters at eMarketer forecast Reddit will top the $100 million mark in advertising sales this year.
|Jackson Hewitt's In Memoriam For Your Tax Refund|
The digital-only video is an “In Memoriam” for deductions that filers have to say goodbye to this year.
|Amazon's Nasty Breakup With NYC|
After months teasing a deal to develop a major hub office in Queens, the tech giant opted out, prompting a new round of high-profile commentary.
|Michael C. Hall Will Headline the Skittles 'Broadway Show' |
Last week, Skittles announced that it will stage a one performance-only Broadway show on the afternoon of Super Bowl Sunday.
|"Brand Purpose" is ANA's Marketing Word of 2018|
In a year consumed by jargon like “blockchain,” “direct-to-consumer” and “GDPR,” the ANA found their purpose when it came to selecting the phrase.
|Porsche Campaign Targets Young Drivers|
Two Porsche owners show their love for the brand—and each other—by getting married in the backseat of a Cayenne traveling 70+mph.
|Trader Joe's, Costco Top Customer Experience Study|
When it comes to making American shoppers happy, three new reports reveal that the basics of customer experience aren’t changing much, despite shifts in channels: People just want to feel appreciated.
|Ad Industry Finally Shifting Portrayals of Men|
Today's culture is moving away from years of the same ideology of masculinity: Men getting rich, getting laid, according to futurist Faith Popcorn.
|Unilever Bans Influencers Who Buy Followers|
As part of its push for greater transparency and to combat fraud, Unilever said that the company would no longer work with influencers who buy followers.
|Super 8 Debuts Concept Car for Auto Shows|
The brand is the first hospitality company to create a concept vehicle and display it at an auto show.
|Lexus is Enjoying Huge Success of "Black Panther" |
Lexus chose correctly when it signed on 18 months ago to play an integral part of Disney’s “Black Panther,” where the main character drives a Lexus LC 500.
|CES 2018: Battle for Consumer Engagement|
Who will own the consumer? Each year, the battlefield shifts. It’s the flatscreen, it’s mobile, it’s the Internet of Things, it’s virtual/augmented reality.
|Logan Paul Controversy Highlights YouTube Brand Safety Concerns|
The outrage about a video uploaded by YouTube creator Logan Paul over the weekend has brought to the forefront more brand safety concerns about the Google-owned video site.
|Fox to Air Live Ad for "Greatest Showman" During "A Christmas Story"|
Pushing the envelope for new live TV commercials, Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie "The Greatest Showman."
|M&M's Returning to the Super Bowl|
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in 2018, with a 30-second spot.
|T-Mobile Announces "Netflix On Us" Partnership|
The carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those who subscribe to T-Mobile One family plans.
|ANA: Bot Fraud Estimated at $6.5B in 2017|
Advertising spending should increase by 10% or more this year, but a study released ANA)and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.
|Commission-based Comp Model Rebounding for Agencies|
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.