|Original articles from Stuart Elliott.|
|An Anniversary for a Fabled Marketing Flop|
One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...
|When Publicis Groupe Boss Said “Non,” Madison Avenue Listened|
There was, for once, big news at the annual advertising festival in Cannes, France, but it had nothing to do with who won the grand prizes. Er, um, pardonnez-moi, grand prix. Rather, the 2017 event – formally, the Cannes Lions International Festival of Creativity – will be remembered for a startling announcement midway through by Arthur Sadoun...
|Many Annual Reports Downplay Role Played by Ads in Business|
‘Tis the season – not for Santa, but for annual meetings, when companies that sell stock to the public put their best foot forward with the people who own their shares as well as with potential investors. It’s less “Ho, ho, ho” and more “How now, Dow Jones”...
|Is Football's Long, Glorious Reign Coming to an End?|
Every December, sports media celebrates the anniversary of the 1958 NFL championship game between the Baltimore Colts and the New York Giants, aka "the greatest game ever played." It was thrilling -- the first NFL playoff game to go into sudden-death overtime -- and 17 of the players wound up in the Pro Football...
|Is the Only Thing We Have to Fear Fear-Vertising Itself?|
It didn't take long after the results of the historic British Brexit vote for the fear-vertising to start.
"UK's 'Brexit' Vote Topples Government and Crushes Currency," declared a headline on a full-page ad in the New York Times on June 25, two days after the referendum took place
|Time to Ask Another '20 Questions'|
With the NewFronts and Upfronts behind us, and a holiday weekend ahead, it seems like a good time to ask another "20 Questions" about advertising, marketing and media.
Has there ever been a more mealy-mouthed euphemism for layoffs at an advertising agency than "talent calibrations," used by the Starcom MediaVest Group to explain recent pink slips?
|Are Advertisers 'Game' for Sponsorships Again?|
We're well into the Upfronts, as the major TV networks are wooing advertisers with sneak peeks of their schedules for the 2016-17 season. Once again, there's a focus on new ways of reaching consumers as traditional commercials, which interrupt the programming that viewers want to watch, become less and less effective.
There's lots of talk this week about potential solutions, replete with industry jargon such as branded content...
|It's What's "Upfront" that Counts -- Or is It?|
Hard to believe, but it's that time of the year again for Madison Avenue. Time for another opening, another show. Well, actually, another 50 or so shows, staged by many of the world's biggest and best-known media owners. From this week through May 19, they're embarking on their most intense and concentrated efforts to woo advertisers and agencies.
|Where Madison Avenue Meets Wall Street|
Those with a materialistic frame of mind think of spring not as the start of milder weather but as the beginning of the season for annual reports. That's when publicly traded companies present their best face to the financial community and shareholders, publishing summaries of past performance and promises of future successes.
Given the crucial role that advertising plays in the economy...