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CATEGORY: Advertising
How Discovery Differs From Search – and Offers Opportunities for Brands
July 26th, 2017 by The Drum on Beyond Madison Avenue
While search and discovery sound similar – and they are – they are also two distinct concepts in marketing. The first is more established – and more familiar: a consumer uses a search engine like Google, YouTube or Amazon and the platform in question uses indexes of data to retrieve answers.

Kristen Wiig Plays the Part of ‘The Everyman’ in Pizza Hut’s Latest Campaign
July 25th, 2017 by The Drum on Beyond Madison Avenue
Kristen Wiig has impersonated everyone from Michael Jordan to Khaleesi from Game on Thrones on The Tonight Show Starring Jimmy Fallon. Now, the comedian and actress has now taken her impersonation chops to Pizza Hut to shill for the chain in its latest campaign.
Quilted Northern Sees its Toilet Paper Turned Into a Chic Wedding Dress
July 24th, 2017 by The Drum on Beyond Madison Avenue
Every year for the past 13 years, toilet paper has experienced its 15 minutes of fame in the form of the Annual Toilet Paper Wedding Dress Contest. Presented by Cheap Chic Weddings, this year’s 13th annual contest received more than 1,500 wedding dresses made entirely from toilet paper, glue, tape and thread.
Why Online Advertising is Killing Creativity
July 21st, 2017 by The Drum on Beyond Madison Avenue
Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl in the USA, where every year agencies try to outdo each other creatively. These ads hit the headlines worldwide; with a casual Google search, one can bring up a stack of features on Super...
Hefty Teams Up with John Cena, Havas Chicago Again; Adds His Mom to Latest Spot
July 20th, 2017 by The Drum on Beyond Madison Avenue
Hefty’s back at it with John Cena as their brawny spokesperson. With the return of the “Hefty Hefty Hefty” slogan, the WWE superstar teams up with his mom, Carol Cena, to show that mother knows best when it comes to buying trash bags. “I couldn’t have asked for a better co-star than my mom,” said John Cena.
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