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CATEGORY: Advertising
Dunkin’ Donuts Debuts with Waze’s Order Ahead Feature to Boost Brand Loyalty
March 29th, 2017 by The Drum on Beyond Madison Avenue
Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty. The service, name Order Ahead, lets Waze users place orders prior to hitting the road...

Honest Company Kicks Off Baseball Season with MLB-Themed Diaper Line
March 28th, 2017 by The Drum on Beyond Madison Avenue
Honest Company, maker of eco-friendly household products, has rolled out a line of diapers stamped with Major League Baseball (MLB) logos to kick off the start of the season. Called “Born a Fan,” the diaper line marks the company’s first partnership with a professional sports organization.
Opportunism Knocks: Marketers and Media Take on Google
March 27th, 2017 by Digiday on Beyond Madison Avenue
It’s open season on the duopoly. In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision for permitting the distribution of fake news and walling off access to their data. It’s unlikely that brands are only now waking up to the dark corners...
Despite Calls for Quality, Publishers Can’t Escape the Scale Trap
March 24th, 2017 by Digiday on Beyond Madison Avenue
Condé Nast exec and Interactive Advertising Bureau chairman Jim Norton got a hero’s reception at the IAB’s Annual Leadership Meeting in January when he called on brands to make sure their ads only appear next to quality editorial content in the face of clickbait and fake news. Quality may be the rallying cry of 2017, but scale is far from dead in digital media.
Instagram Hits the 1m Advertisers Mark Thanks to Growth Fueled by Small Businesses
March 23rd, 2017 by The Drum on Beyond Madison Avenue
Instagram has revealed that over 1m advertisers now run campaigns within its walls, saying the majority of brands it works with are small businesses. The figures mean the number of advertisers using Instagram has grown five-fold from the 200,000 number it cited last year.
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