|IKEA Releases 'The Shining' Parody for Late Hours
October 24th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
||At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold.
Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
|Simplicity: A Blues-Based Guide to Copywriting
October 21st, 2014 by Jerry Northup on Beyond Madison Avenue
||The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but copywriting as well.
|'They Attract' Ad Shows Objectification Still an Issue
October 20th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
||AdLand continues to get a bad rap when it comes to how women are portrayed in advertising and within the industry.
No doubt because worldwide, the objectification of women is still a big problem. The adage that everyone knows is "sex sells." But recent studies in consumer buying patterns versus sexy advertising clearly show that sex actually doesn't sell.
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