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CATEGORY: Advertising
In Advertising, As in Culture, The US Still Struggles with Diversity
February 17th, 2017 by The Drum on Beyond Madison Avenue
While more brand content is coming out that depicts a broader scope of race, sexual orientation and gender identity, much work remains before US advertising is wholly honest about American society. And that’s true even though research shows consumers want diversity in advertising. In fact, a 2016 study from online market research firm YouGov and parenting website BabyCenter...

The Fraud Fighter: How White Ops Helped Put Ad Waste (and Itself) on the Map
February 16th, 2017 by Digiday on Beyond Madison Avenue
Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped the shark.”
Content Advertising Slated to Grow Into a Multi-billion Dollar Industry by 2020
February 15th, 2017 by The Drum on Beyond Madison Avenue
With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017. Content advertising is described as the amount of digital ad...
5 Reasons Why Taking Programmatic ‘In-house’ Remains a Headache
February 15th, 2017 by Digiday on Beneath the Brand
Netflix has done it. L’Oreal is doing it. And many more are talking about it. As navigating the convoluted online ad ecosystem can be ever treacherous, the number of advertisers taking control of their programmatic buying is growing. A recent survey from the World Federation of Advertisers (WFA) revealed that 21 percent of members are now buying programmatic in-house...
Sonos Echoes Apple’s Seminal 1984 Ad During the Grammys
February 14th, 2017 by The Drum on Beyond Madison Avenue
American audio electronics company Sonos is informing the public how to break household silence in a homage to one of the most iconic ads of all time. The company paid homage to Apple’s ‘1984’ Mac ad that aired during the Super Bowl, with its own video that debuted during the The Grammys (12 February).
P&G Dispatches Tide Loads of Hope to Louisiana Residents Affected by Recent Storms
February 13th, 2017 by The Drum on Beyond Madison Avenue
Procter & Gamble said its detergent brand Tide is bringing mobile relief via its Loads of Hope program to residents of Southeast Louisiana impacted by recent tornados. According to a press release, the Tide Loads of Hope mobile laundry truck and a P&G mobile disaster response unit have been sent to help individuals and first responders in need of personal care items...
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