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CATEGORY: Advertising
Changes in Content Consumption: How Advertisers Can Cut Through the Noise
December 2nd, 2016 by The Drum on Beyond Madison Avenue
With the emergence of digital channels such as Vimeo, Netflix, YouTube and Snapchat to name but a few, traditional media and advertising streams are sharing their space with a multitude of ways to consume content. Consumers have more choice than ever before and by 2017, consumer spending on digital content will reach $180 billion...

Ad Agencies' New Office Hack: Sit Wherever You Want
December 1st, 2016 by Digiday on Beyond Madison Avenue
When Brian McPartland started interning at IPG Mediabrands’ mobile agency Ansible this summer, he wasn’t hidden away in some corner of the office with the rest of the interns. Instead, he sat in a different seat everyday and regularly rubbed shoulders with the agency’s managing director, Mark Power — ultimately landing a full-time gig.
Native, Video and Programmatic are the Essentials for Mobile Advertising Success
November 30th, 2016 by The Drum on Beyond Madison Avenue
There’s no doubt mobile is an immense opportunity for digital advertising, particularly in this part of the world (APAC). Almost three quarters of us will have a mobile device by 2020; that’s 3.1 billion people. Such growth is difficult to ignore...
Kylie Jenner, Amazon and Electronics Brands Dominate Cyber Monday Buzz
November 28th, 2016 by The Drum on Beyond Madison Avenue
Even though Adobe reports social media buzz is down overall on Cyber Monday 2016, social media analytics firm Talkwalker says there are plenty of brands with reason to celebrate. Per Talkwalker’s figures, there have been approximately 580,000 mentions of Cyber Monday on social networks in the last week, but that includes more than 220,000 mentions in the past 24 hours.
The Graceful 'Graying' Of Black Friday Is A Response To Millennials
November 28th, 2016 by Forbes on Beyond Madison Avenue
The term “Black Friday” is thought to have originated in Philadelphia about 55 years ago, and initially referred to the congestion and crowds caused by the busy shopping day that occurs on the Friday immediately following Thanksgiving. Over the years, however, the term “Black Friday” came to be associated with profitability...
Original Gerber Baby Celebrates her 90th Birthday
November 23rd, 2016 by The Drum on Beyond Madison Avenue
Ann Turner Cook, the original Gerber baby, celebrated her 90th birthday over the weekend. Cook became the face of Gerber in 1928 when the baby food brand held a contest to find a face for an advertising campaign. When Cook’s neighbor, artist Dorothy Hope Smith, entered a charcoal sketch of Cook to the contest, she noted that she’d finish the drawing if she won. Yet according to Gerber, the judges were so pleased with Smith’s entry that they “insisted that the simple illustration remain a sketch.”
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