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CATEGORY: Advertising
There Are Many Ways to Skin a Freelance Copywriter
February 27th, 2015 by Mona Sabbah on Beyond Madison Avenue
As a freelance copywriter, how do you get business? I get this question a lot, both from clients and creatives alike. For a number of people, the ultimate goal is to work for themselves: their preferred hours, deadlines, and clients. Yes, experienced creatives have options. If the job description boasts “Are you passionate? Do you dream of being published?” it’s not for me and it shouldn’t be for you, either. After 12 years in AdLand...

Saatchi & Saatchi Delivers #ICareAboutRare
February 27th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Nearly every person in the States would cry out if the slaughter of bald eagles was going unnoticed, or if the U.S. adopted the policy of ruthlessly shooting dolphins the moment they came out of international waters. Yes, these species are rare, and it is important to our ecology to protect them.
When Predicting Behavior, Marketers Get In Their Own Way
February 26th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Many marketing professionals are drawn to the industry due to the opportunity to learn and test ideas about how consumers think, and why they think the way they do about goods and services. We like to think that we have a good grasp on what consumers like, how they want to receive their products. If we don't know, then we implement methods that should enlighten us.
Are the Agency Search Consultants' Days Numbered?
February 25th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Ah, yes — agency search consultants. What a delightful bunch. We remember our first run-in with them when we started our professional career as an assistant marketing manager...
Brand USA Searches for Creative Agency
February 24th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The quest for changing the image of America in order to boost tourism numbers continues. In late 2014, we brought you word that Brand USA boosted Ogilvy PR to its global media partner in order for the agency to oversee its press operations and coverage across the globe. The goal was to make sure the messaging across all global platforms was positive and consistent. Now, with the public relations taken care of, Brand USA is looking to bolster its creative component.
Race, Ethnicity, and AdLand
February 23rd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Yes, it is hard to go through February without bringing up the issue of race in advertising. It is one of those topics we feel won't be brought up unless we do. Don't get us wrong; we see glimpses of the conversation in places like Advertising Week, or acceptance speeches during the Clios or even at Cannes...
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