Digital Pivot | A Blog about new and Digital Media

TalentZoo.com | Beyond Madison Avenue | Flack Me | Beneath the Brand

Archives | Categories

CATEGORY: Advertising

Star Wars’ Mark Hamill and Rian Johnson Urge Fans to Evade the Movie’s Marketing August 15th, 2017 by The Drum on Beyond Madison Avenue
	An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers...

An Anniversary for a Fabled Marketing Flop August 14th, 2017 by Stuart Elliott on Beyond Madison Avenue
	One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...

Canon Wants You to Pick Up Your Camera and ‘Shoot for Greatness’ August 11th, 2017 by The Drum on Beyond Madison Avenue
	Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the right place at the right time means nothing without the right camera” in an effort to promote their Canon EOS Rebel T7i DSLR. Coupled with Chief White Lightning’s song “City Alive,” the spot shows the camera lens cap setting a domino-like effect that runs through water pipes, buckets, umbrellas...

How Brands are Tapping Into Consumers’ Faces – and Brains August 10th, 2017 by The Drum on Beyond Madison Avenue
	Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces. This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly. But it can also help marketers determine consumers’ emotions. This burgeoning field includes startups like Affectiva...

Facebook Wants to Solve Advertising’s ‘Fat Thumbs’ Problem August 9th, 2017 by The Drum on Beyond Madison Avenue
	With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally. The update to its Facebook Audience Network includes policy clarifications on unintentional clicks...

Digital Pivot on

Advertise on Digital Pivot

Sales Director
Concise Media Design, Inc
New York City, New York

Website Manager
Cofense Inc.
Leesburg, Virginia

Desktop Support II
Mountain Park Health Center
Phoenix, Arizona

Social Content Manager
Media Logic
Albany, New York

Business Development Director
Landor Associates
San Francisco, California

Digital Media Planner & Buyer
Wildfire,LLC
Winston Salem, North Carolina

Director, Native Advertising Studio
Cox Media Group
Atlanta, Georgia

Social Media Content Manager
VisitGreenvilleSC
Greenville, South Carolina

Production Manager
p3 Maine
Portland, Maine

Sales and Marketing Administration Assista...
Quality Archery Designs
Lynchburg, Virginia

Inside Sales & Customer Service
Quality Archery Designs
Lynchburg, Virginia

Graphic Designer
Quality Archery Designs
Lynchburg, Virginia

Promotions Editor
Cox Media Group
Dedham, Massachusetts

Manager Promotions
Cox Media Group
Memphis, Tennessee

Creative Director
Campbell Ewald
Detroit, Michigan

Advertising Jobs
New Media Jobs
Creative Jobs
Marketing Jobs
Geek Jobs

Digital Pivot on
Follow us on Twitter