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CATEGORY: Advertising
Instagram to Feature Video Ads
October 31st, 2014 by Jessica Cherok on Digital Pivot
Instagram already has photo ads, but now they’re adding video ads as well. Instagram’s parent company, Facebook, debuted video ads on its site at the end of 2013, and now they’ve spread to Instagram. The targeted ads will be 15-second-long videos from L’Oreal, CW, and Disney, with more companies advertising to come. When Facebook began its video ads, there was a lot of backlash...

Don’t Get That Job and Be Happy About It: The Cover Letter
October 31st, 2014 by Brian Keller on Beyond Madison Avenue
In part two of BMA’s blockbuster series “Don't Get That Job and Be Happy About It,” we take a final look, we hope, at some of the insanity and inanity that advertising and “regular folk” go through during the job application process. In this column, we land on more stupid questions and the dreaded cover letter. Remember, if the application is painful, just think about the job. Now, before we get to the cover letter, let’s remember that most of us, if we’re smart, have online portfolios, personal websites, Facebook accounts, LinkedIn accounts, Twitter accounts, Instagram accounts, Pinterest accounts, WordPress accounts, Blogger accounts, Tumblr accounts, Reddit accounts, and a host of other social media accounts that may give a potential employer...
Camry Combine with #CoachT
October 28th, 2014 by Cindy Wendland on Beneath the Brand
Advertisers expect (and pay for) a big audience during NFL football games. During the Packer/Saints game, Toyota advertised the Camry in a memorable, light-hearted, and fun way. Their pitch was the Camry Combine and it was great. You may have heard of the combine, but if you haven’t...
IKEA Releases 'The Shining' Parody for Late Hours
October 24th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
At times, a parody can seem pretty cheesy, especially when it comes around the holidays. But when you see atypical brands do one, one cannot help but appreciate its addition to the fold. Consumers like parodies because they remind them about another experience; the brand can tie itself to another concept, experience, or event that the consumer can readily recall.
Can Consumers Switch From the 'What's In It For Me' Mentality?
October 22nd, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...
Simplicity: A Blues-Based Guide to Copywriting
October 21st, 2014 by Jerry Northup on Beyond Madison Avenue
The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but copywriting as well.
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