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CATEGORY: Advertising
Cannes Lions Criticized After 'Sexist' Aspirin Ad Wins Award
June 23rd, 2016 by The Drum on Beyond Madison Avenue
Cannes Lions is facing criticism after an aspirin ad carrying the line "Don't worry babe, I'm not filming this" was awarded a bronze lion in the outdoor category. The ad, created by Brazilian agency AlmapBBDO for pharmaceutical firm Bayer, has been slammed by social media users including the prominent equality...

KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel
June 23rd, 2016 by AdAge on Beyond Madison Avenue
KFC has welcomed a very sunkissed George Hamilton to the ranks of its Colonel Sanders actors. Mr. Hamilton, who will star in four new nationally-aired TV spots, is specifically the Extra Crispy Colonel, promoting the chain's Extra Crispy chicken, making him KFC's first product-specific Colonel. According to KFC Chief Marketing Officer Kevin Hochman, Mr. Hamilton is a "natural fit"...
Sales are Exploding for a Little-Known Soda Brand With a Cult Following
June 22nd, 2016 by Business Insider on Beyond Madison Avenue
LaCroix Sparkling Water has catapulted from near-oblivion to cult status in the matter of a couple years. The drink has been around for three decades, but for a long time, it was popular only among a handful of Midwestern moms, Vox reports. Then a paradigm shift happened in Americans' diet: The country started turning against sugar, and in turn, soda sales plummeted.
McWhopper Wins Print, a Category 'Trying to Find Its Feet'
June 21st, 2016 by AdAge on Beyond Madison Avenue
Burger King's McWhopper effort, created by WPP's Y&R New Zealand, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category. The campaign, which invited Burger King's archrival McDonald's to make peace by uniting a Big Mac and a Whopper, eventually spread around the globe and involved six other agencies.
This Preppy Retailer that Refuses to Put Models in Its Catalogs Might Be Worth $1 Billion
June 20th, 2016 by Business Insider on Beyond Madison Avenue
Preppy retailer Vineyard Vines has been around since brothers Ian and Shep Murray quit their jobs to start the brand in 1998, but it's becoming more and more ubiquitous. The company has over 75 stores, with a loyal following in the Northeast. The company prides itself on selling "the good life" to consumers through preppy designs that evoke summer vacations on the water.
Department of Transportation Electrifies At Nordstrom
June 17th, 2016 by Briskman Stanfield on Beyond Madison Avenue
Changes! Some embrace, others detest. But life moves on in strange and often unexpected ways. In the (archaic liquor) State of Pennsylvania it will soon become (omg!) legal to buy wine in grocery stores!! Old news to most states, especially hip California, where not only wine can be bought in grocery stores (and everywhere in between), but as of this Saturday...
The Convergence Of Advertising & E-Commerce
June 17th, 2016 by Forbes on Beyond Madison Avenue
The conversation around ad blocking continues to grow. In Mary Meeker’s annual Internet Trends Report, one of the feature slides in the advertising section shared that some 220 million desktop browsers and 430 million mobile users are currently blocking ads. Even when display ads do get seen, many question their effectiveness.
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