If everyone engages in a "best practice," is it still considered one? If a blogger or marketing professional reveals "7 Secrets to Winning Business," are they still secrets?
Our society likes to believe that if we assimilate certain behaviors from others, we too are going to be just as successful as our predecessors. However, rare is the case that it happens.
We can look to the stock market to illustrate.
Imagine you are perusing the market, and you stumble on a little-known company.
We usually don't cover the themes of Mad Men episodes here, but we thought a certain point was made during the last episode that was too good to forget.
When Don had his "epiphany" in his office and called Peggy and her sidekick in, Don talked about the relationship between the entertainment, the advertising, and the consumer.
The consumer watches the entertainment for free because it is part of the bargain that because the entertainment is free (or much less than it would cost without corporate support), the consumer has to sit through the advertising.
What if we approached the public with that sentiment? Instead of consumers thinking that they are being bombarded with unsolicited advertising, we let them know that advertising is part of the bargain...
In our advertising and communications bubble, we talk about how important the line is between Big Data and consumer privacy. In our meeting rooms, coffee rooms, and client briefs, all of us want to make sure that we don't cross over the line and turn the consumer off to the messages that we're sending.
But is our industry making a big deal out of nothing?
What would you do if you popped in a DVD, enjoyed a great movie, and removed the disc to find…pizza? Advertising agency Artplan Sao Paulo and Domino’s in Brazil joined forces to do just that. They wanted to make an innovative, charming, and irresistible ad campaign that highlighted a marriage...
The ability to grow a majestic beard is a coveted thing. Now, it’s a profitable thing.
It’s also a silly thing. Probably a flash-in-the-pan thing, but definitely a thing.
From tattooing company logos or writing promotions on your pregnant belly to naming your firstborn after your most favorite television network...
Kid Rock has been the spokesperson for Jim Beam's Red Stag brand for some time. Now, the pair are taking their relationship to another level.
This year has seen an impressive increase in alcohol advertising. From vodka and brandy to whisky, the brands have not spared an expense in getting in front of the millennial consumer. One can speculate why alcohol advertising is skyrocketing...
Last night I was teaching my Thursday night class and for the opening I used a sermon I saw last week by minster T.D. Jakes, a world renowned-speaker and teacher of God’s word, to introduce my students to their very own greatness. The gifts that God has given them are the most unique gifts in the world and it makes them as special as anyone else God has made in this world.
Ah yes, Big Data and ROI rears its ugly head, once again. At least it's coming with $50,000. Now you have our attention.
The ANA, with sponsoring marketing data firm MarketShare, just announced a competition for any individual or organization to develop a benchmark or improve ways to measure marketing investment and ROI. The winner goes home with a $50,000 cash prize.
