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CATEGORY: Advertising
At Christmas, Shop by Brand
December 16th, 2014 by Cindy Wendland on Beneath the Brand
The goal of marketers is to have customers ask for your product by name or by brand. Then you know you have filtered through all the clutter and made a memorable connection with your customer. Some brand examples where this has been achieved are North Face jackets, Bean boots, and Coach purses. Many times websites can make it easier.

21 Days of Gift-fest with McDonald’s and American Express
December 8th, 2014 by Cindy Wendland on Beneath the Brand
The holiday season brings a time of giving and receiving. In the corporate world, it is a time when companies try to give back, help the needy, and show they are “good” companies and socially responsible. This year McDonald’s and American Express...
Cyber Monday is Here — or Was It Here Yesterday?
December 1st, 2014 by Cindy Wendland on Beneath the Brand
We went shopping on Black Friday — twice. Our favorite jean store said they didn't have sales, yet online we found some of our favorite jeans...on sale. We plan to see what great deals are available on Monday. We are hoping to see something special rather than just the same sales extended to Monday.
Back in Blank: Lyrical Tools for Breaking Writer's Block
November 25th, 2014 by Jerry Northup on Beyond Madison Avenue
“I Want You … To Read This!” Although there are naturally some constants in the work of a copywriter, the job very rarely is the “same old song” from day to day. You could consider the fact that most projects do start with typically brief sketches of goals and objectives as one of the common factors, but even at that there is a large degree of variance in quality and quantity of content.
Strong Target Branding with Marshmallowland Commercial
November 17th, 2014 by Cindy Wendland on Beneath the Brand
We were watching some TV program this weekend when Target’s latest holiday commercial aired. We didn’t catch it all the first time. Luckily they aired it a few more times so we could see all of it. It was cute, fun, and made you want to shop at Target. With a fun twist on Alice in Wonderland...
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