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CATEGORY: Advertising
Does the Travel Industry Have a Youth Problem?
October 2nd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The travel and leisure industry must rely on people willing to spend additional money and time in order to enjoy their services. Yes, it must influence people to either consider travel/leisure as a treat, or they must persuade them that it is necessary to buy out the time and budget to occasionally indulge.

Redefine Advertising?
October 1st, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Here we go again. Time after time at huge advertising and marketing conferences, people stage a battle cry about changing the definition of advertising. People either want to get rid of the word entirely and create some ridiculous phrase as to what we do or they want to deny that advertising is all about persuasion and influence. However, we didn't expect to hear this cry...
Business Opportunities Are Everywhere
October 1st, 2015 by Mona Sabbah on Beyond Madison Avenue
We all know how to sell, advertise, and promote through social media, marketing, and networking channels, but it turns out that wearing a good pair of sunglasses can be your ticket to new business. Case in point: This morning I was waiting in line at my favorite Starbucks when a woman complimented my black-and-white, cat-eye sunglasses. We started talking, and within minutes we exchanged business cards.
Gamers: The Perfect Target Market?
September 30th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The gaming industry has been growing rapidly. With gaming done on specific consoles, computers, tablets, and mobile, a niche industry has quickly turned into a multi-billion dollar market. We have seen companies for people to watch people play games being created and bought! Who would have thought?
The Importance of Product Development in Advertising
September 29th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Amid all the controversy with the VW TDI cars, and all the fanfare about Tesla's all-electric SUV and the hopeful 2017 release of its mass-market Model 3, one can say that product development continues to be an important part of advertising and marketing communications.
Astroturfing and Advertising
September 28th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The proliferation of business and technology has made it difficult for the advertising and marketing communications professional to keep up. When there is so much riding on a particular campaign, yet the best way to communicate to the consumer...
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