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CATEGORY: Advertising
Turn Good Customer Service into Good Advertising
April 23rd, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
It is very interesting to see when our fellow advertising and marketing professionals fail to see the inherent connection between customer service and advertising. As an educator, we find it hard to believe that our very students do not think of customer service as part of the marketing spectrum. Well, it is. And customer service is what wins customers...

Pole Advertising to Build a Brand
April 23rd, 2014 by Cindy Wendland on Beneath the Brand
Not pole dancing — pole advertising. Emerson sells products and services that operate deep inside plants and factories. David Farr, Chairman and CEO of Emerson, explains that in the product business no one knows Emerson. But big business knows Emerson, and he deals with the top CEOs.
America's Brand Identity Problem
April 22nd, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
It isn't a surprise that America is having issues trying to position itself. Remember the initiative, The Brand USA? It seems that though the USA is pouring money into portraying its brand to the world, it struggles...
Miracle Therapy is a Diversion for an Embarrassing Situation
April 22nd, 2014 by Cindy Wendland on Beneath the Brand
Ever walked out of a public bathroom with toilet paper stuck to your leg, hanging from your nylons, or even worse, your dress tucked into your underwear? Well, now if you use Infusium 23’s new Miracle Therapy product, your hair will look so fabulous no one will ever notice! Miracle Therapy “captures the healing benefits of moringa oil..."
Better Pay for YouTube's Top Channels
April 17th, 2014 by Jessica Cherok on Digital Pivot
Becoming a YouTube sensation may get you more than just millions of views. YouTube has announced that it will start giving its hottest stars promotional spots and premium ad rates. So now, if you are one of YouTube’s top 5%, you could find yourself with a pretty sweet spot on subway ads to billboards to national ads on ABC Family and the CW.
The Business of Beauty
April 16th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
There has been much noise created about the latest Dove video about the "patches." The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product.
Why is Apple Fighting with Their Agency?
April 16th, 2014 by Brian Keller on Beyond Madison Avenue
Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us. The end of the world is coming. Apple’s in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public?
Adidas, Chelsea FC Launch
April 15th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
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