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CATEGORY: Advertising
What’s Missing is the Eyebrows: Marketers Need AI for Heavy Lifting, Not Emotion
May 18th, 2017 by The Drum on Beyond Madison Avenue
“I’m a human being. When I see something that is well beyond my understanding, I’m afraid.” These were the words uttered by Garry Kasparov, then the world’s best chess player as he lost to a computer, IBM’s Deep Blue, in 1997. The dominance of intelligent machines over humans is a concept that has haunted...

Conde Nast Sees Commerce Opportunities in Branded Subscription Boxes
May 17th, 2017 by Digiday on Beyond Madison Avenue
Condé Nast U.S. wants to use its brands as taste-makers. This June, GQ will launch a grooming box filled with products GQ and Allure editors have selected. GQ will be the fourth Condé title to get its own box in the past year, joining Brides, Condé Nast Traveler and Teen Vogue, which have all launched limited-edition boxes, either in partnership with Allure or with third parties.
Warner Bros Signs Up as First Advertiser for Snapchat’s Sponsored World Lenses
May 16th, 2017 by The Drum on Beyond Madison Avenue
Snapchat has advanced beyond selfie filters and overlays – a feature that rivals are pouncing upon – to roll out Sponsored World Lenses that allow brands to augment the world with specially designed 3D cameras using the rear camera of devices. Traditionally, Snapchat’s offering has been served...
Budweiser Toasts Derek Jeter with #ThisBudsFor2
May 15th, 2017 by The Drum on Beyond Madison Avenue
To fete the legacy of legendary Yankees shortstop Derek Jeter and the retirement of his jersey this weekend, MLB sponsor Budweiser is out with what it called an “emotive new video”, This Bud’s for 2, which went live Friday (May 12). The two-minute video starts with Jeter’s final at-bat at Yankee Stadium, in which he hit...
Why Dove’s New Real Beauty Bottle Designs are a Brand Value Lost in Translation
May 12th, 2017 by The Drum on Beyond Madison Avenue
When Dove’s Real Beauty campaign first launched, it wrapped women everywhere in the feel-good factor and inspired them in a whole new way. We felt closer to the brand. We liked and trusted it for knowing us. Now, Dove has sparked our emotions once again, although maybe not quite in the way they were envisaging.
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