|Buzz Aldrin Bowled Over by Quaker Oats
October 28th, 2016 by The Drum on Beyond Madison Avenue
||Quaker Oats have convinced the second man to land on the moon to make some space in his schedule to star in the breakfast brand’s latest television campaign.
Buzz Aldrin is set to touch down on 1 November for a four-week run on the small screen recalling his famous foray to the orbiting chunk of rock whilst munching on a bowl of porridge.
|Has the Stage Finally Been Set for Programmatic Creative?
October 25th, 2016 by The Drum on Beyond Madison Avenue
||The phrase “programmatic creative” has been on everyone’s lips and on people’s minds for a while, but it might be that years from now, 2016 may be considered the year the industry pivoted to embrace the technology and methodology in a meaningful way.
Just last week, the Interactive Advertising Bureau (IAB) announced the release of its Dynamic Content Ad Standard as the driving protocol to coalesce the digital ad industry around a common set of rules...
|McDonald’s Will Start Auditing its Media Contracts
October 24th, 2016 by Digiday on Beyond Madison Avenue
||McDonald’s is hiring auditors to take a thorough look at its nearly $1 billion advertising business, probing into troubling media practices like rebates revealed in the Association of National Advertising’s transparency report.
“We are reviewing and auditing everything,” Deborah Wahl, CMO for McDonald’s, told Digiday...
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