|KFC Brings in an Extra-Bronzed George Hamilton to Play Extra Crispy Colonel
June 23rd, 2016 by AdAge on Beyond Madison Avenue
||KFC has welcomed a very sunkissed George Hamilton to the ranks of its Colonel Sanders actors.
Mr. Hamilton, who will star in four new nationally-aired TV spots, is specifically the Extra Crispy Colonel, promoting the chain's Extra Crispy chicken, making him KFC's first product-specific Colonel.
According to KFC Chief Marketing Officer Kevin Hochman, Mr. Hamilton is a "natural fit"...
|McWhopper Wins Print, a Category 'Trying to Find Its Feet'
June 21st, 2016 by AdAge on Beyond Madison Avenue
||Burger King's McWhopper effort, created by WPP's Y&R New Zealand, bagged the Grand Prix in the Cannes Lion International Festival of Creativity's Print & Publishing category.
The campaign, which invited Burger King's archrival McDonald's to make peace by uniting a Big Mac and a Whopper, eventually spread around the globe and involved six other agencies.
|Department of Transportation Electrifies At Nordstrom
June 17th, 2016 by Briskman Stanfield on Beyond Madison Avenue
||Changes! Some embrace, others detest. But life moves on in strange and often unexpected ways. In the (archaic liquor) State of Pennsylvania it will soon become (omg!) legal to buy wine in grocery stores!!
Old news to most states, especially hip California, where not only wine can be bought in grocery stores (and everywhere in between), but as of this Saturday...
|The Convergence Of Advertising & E-Commerce
June 17th, 2016 by Forbes on Beyond Madison Avenue
||The conversation around ad blocking continues to grow.
In Mary Meeker’s annual Internet Trends Report, one of the feature slides in the advertising section shared that some 220 million desktop browsers and 430 million mobile users are currently blocking ads.
Even when display ads do get seen, many question their effectiveness.
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