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CATEGORY: Advertising
Cannabrand, the First Marijuana Ad Agency
April 24th, 2015 by Emory Brown on Beyond Madison Avenue
“I’m your mother. I’m your daddy. I’m that cat in the alley. I’m your doctor when you need — thank God they legalized weed. You know me; I’m your friend. I’m your main boy, thick and thin...."

What Came First: Marketing or Sales?
April 23rd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Remember when you were first looking for a job in the advertising and marketing industry? Not in the agency world, but in Corporate America? You finally got called in for an interview for a marketing position that you applied for, and everything was looking up.
Consumers' Knowledge and Desirability Gaps
April 22nd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
As we've continued to learn more about how people operate, we determined that gaps of information exist between parties that, in other cases, should be on the same plane. The gap between businesses and consumers, though not generically quantifiable, can be displayed when we ask about certain topics.
Prevnar 13 is One and Done
April 21st, 2015 by Cindy Wendland on Beneath the Brand
These days people want to pop a pill. Want to lose weight? Take a pill. Want to gain weight? Take a pill. Want to be protected from heart disease? Take a pill. Prevnar 13 is a vaccine that can protect older adults from pneumococcal pneumonia. Their ad, “ONE,” says, “What if one push-up could protect you from heart disease? Wishful thinking, right? But one step can help with pneumococcal pneumonia.” We want easy solutions. We don’t want to be sick. Prevnar 13 capitalizes on this by showing a man doing a push-up.
Should Editors Have a Price? A Defense for Advertising
April 21st, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The line that separates advertisers and editors continues to disappear. We have read and have witnessed several arguments and discussions that display the importance of keeping the editorial position sacred and untouched, as if the editor is the bearer of all truth and objectivity. Oh, please.
Advertising: An Economic Equalizer
April 20th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
According to studies done on the advertising landscape, few of the advertising professionals we rub shoulders with actually went to school for advertising. Yes, the marketing and advertising...
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