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CATEGORY: Advertising
ANA Guidelines Will Disrupt Brand-Agency Relationships
July 26th, 2016 by The Drum on Beyond Madison Avenue
The main thrust of the advice was to ensure that transparency in the US media landscape, especially with regards to the issue of media rebates – a practice more commonly ‘accepted’ in the UK, but much more controversial/unspoken of on the other side of the Atlantic.

Gatorade Animates Usain Bolt's Origin Story Ahead of Rio Olympics
July 25th, 2016 by The Drum on Beyond Madison Avenue
Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man. The PepsiCo-owned brand has released a new seven minute film titled “The Boy Who Learned to Fly”, focusing on Bolt’s journey from childhood dreamer to global superstar. The animated ad traces the Olympic gold medallist’s humble beginnings...
Silence Isn't Golden: The Case for Office Music at Agencies
July 22nd, 2016 by Digiday on Beyond Madison Avenue
Agencies don’t just show what they represent through their awesome office spaces but through what they listen too as well. When digital agency Poke left its East London office 18 months ago to join other Publicis Groupe agencies on Baker Street, much of its defining culture was tied up in a building that couldn’t move with it, with the exception of its radio system.
Unilever's CEO on Why he Bought Dollar Shave Club for a Reported $1 Billion
July 21st, 2016 by Business Insider on Beyond Madison Avenue
Unilever announced on Tuesday it is acquiring Dollar Shave Club for a reported $1 billion, around five times the subscription razor delivery service's expected sales for 2016. Speaking on his company's second quarter earnings call on Thursday, Unilever CEO Paul Polman explained why he is so excited about the deal. In short, Unilever is buying into a lot more than just razors.
A Simple Fix For StubHub's Advertising: Don't Forget The Call To Action
July 20th, 2016 by Forbes on Beyond Madison Avenue
I am a resident of what is arguably the advertisement capital of the world, New York City. Since I also work in this bustling city, I have the fortunate or unfortunate (depending on your viewpoint) exposure to countless billboards and advertisements on my commute to and from work each day. It does not matter which route I take, there is no escaping the sea of ads. However, since I work in the digital marketing industry, unlike most New Yorkers, I actually look at the ads and at times even enjoy doing so.
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