TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories

CATEGORY: Advertising
No Need for Big Data; AdLand Needs Smart Data
May 26th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
We are approaching the end of our semester here in our school, and our marketing students are quickly coming to realize how much (or, worst case, how little) they have retained in the course. As we review, the most common concept our young minds struggle with is marketing information.

The Selfish Consumer: Everyone Wins?
May 22nd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
America is made up of a large amount of consumers who operate on an age-old economic theory — the notion that the business world (and therefore, society) can thrive when we all pursue our own self-interest. Yes; that the best thing we can do for each other is to satisfy our own needs and wants as best as we can. For the most part, we've been okay with that sentiment. But there is more to that theory.
Yes, the Way We Research Matters
May 21st, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
As marketers, we must gather quality information from consumers in order to make business decisions. We need to mine opinions from all types of people in order to paint the right picture. But which method is best to gather information? And how do we determine that the information is in fact, quality? The Pew Research Center had a similar question.
The Rebate Debate: Really a Big Deal?
May 20th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
How could we have a conversation about the Advertiser/Agency relationship without mentioning transparency? Alas, we cannot. Yes, we all know that the client/agency relationship is flawed. Woefully flawed. There is a serious need to patch up the relationship in order for both sectors of AdLand to progress...
Customer Lifetime Value and Its Marketing Impact
May 19th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
In business, the best customer is the one that keeps coming back — the recurring customer — which makes sense. What makes the adage even better is that the best customer is the one that keeps coming back and spends more when doing so. There's the jackpot. There's a term for that — a term (and equation, if interested) for determining the present value of a customer in comparison to cash flows. It is called the Customer Lifetime Value model (CLV or CLTV).
Digital Pivot on
TuneFruit - licensed music for cheap
Advertise on Digital Pivot

Return to Top