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CATEGORY: Advertising
Bugaboo to Moms: The Ad is Fine, Stop It
July 31st, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
We're paraphrasing, of course. Bugaboo, a brand that makes high-end buggies (baby strollers) has been facing some backlash from the last ad they posted. The ad featured 23-year-old model Ymre Stiekema walking her baby in one of Bugaboo's $800 stroller. The young model happened to be in a bikini (or a running outfit that looks like a bikini; we've seen plenty of those, too).

Need to Know Content Marketing? Here's a Free Resource
July 30th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
In one of our previous posts, we hinted that we would be sharing more insight about engaging consumers with a high-quality content marketing campaign. We didn't forget, and have an exciting resource for those marketing and advertising professionals who like to pursue professional development on their own.
Five Things Marketers and Runners Have in Common
July 29th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Though we are fans of taking our digital pedestal to discuss marketing and advertising theory, behavioral economics, consumer behavior, trends in the industry, and the gloomy client/agency relationship, we, like you, occasionally need a break. ​The wise Willy Wonka once said, “A little nonsense now and then is relished by the wisest men.”
So Fresh You Can Feast Like a Grizzly!
July 28th, 2015 by Cindy Wendland on Beneath the Brand
Except you’re a human and get to use a fork, and drink wine. That’s the message Bonefish Grill is sending about their salmon. They have salmon hitting their grill that is incredibly fresh. It looks delicious on the 20-second YouTube video. Bears love to catch and eat salmon.
Do People Really Still Buy Leads?
July 28th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
If we are the ones bringing the bad news to you, we are dreadfully sorry that someone didn’t tell you sooner — the age of buying leads is over. With the age of digital marketing, marketing analytics, CRM, social media, and “inbound marketing,” there is no excuse to settle for finding a firm that collects leads and pay them for numbers, emails, and contacts of “influential” people. Thankfully, when marketers understand their market, the age of the cold call is over. Long live the warm and hot calls.
Will Hulk Hogan Hurt WWE’s Brand Image?
July 27th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The fallout from the leaked audio of Hulk Hogan’s “pillow talk” with his mistress is absolutely incredible. From being almost Mr. WWE to even existing in record books, stores, or even Vince MacMahon’s diary is a feat that, to our knowledge, has never been done. Even the late and ill-fated Benoit gets mentioned from time to time. This Hero to Zero story could have some interesting advertising implications...
Traversing the Consumer's Attention Span in a Social Wasteland
July 27th, 2015 by Cameron Kirkwood on Beyond Madison Avenue
I’m sure any of my coworkers can attest to the fact that my favorite phrase of late has been that “Social Media has propelled society 20 years past its time”; increasingly so, the younger you go generation to generation. In fact, it’s advanced at a rate that the average consumer’s attention span can only read at a range of four sentences per paragraph without being utterly discouraged, ignoring the piece all together. Some may call this sad. I just call it the power of a completely connected world. With this overbearing change, the industry has been forced to succumb. Social medias such as Twitter and Instagram latched on to the concept early. Each new medium is progressively becoming shorter, sharper. Character restrictions, focus on imagery, bigger type...
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