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CATEGORY: Advertising
More Business in India Means More Advertising
January 30th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The U.S. recently inked a deal that would set aside millions of dollars to encourage an increase of exports and imports to India. To think — with the U.S. economy rebounding, and India steadily growing, the fact that each category represents one percent or less in the relationship is unthinkable. India, with a population of over a billion people, is a ripe market for the U.S. to gain more favor.

Putting a New Spin on Skip
January 29th, 2015 by Ric Corns on Beyond Madison Avenue
Direct Marketing news has a fascinating post about a new way for users to interact with video advertisements. Instead of simply clicking the ‘Skip Ad’ button, as most of us are accustomed to, PK4 Media is proposing an alternative solution: the user drags the brand message to a section of the video player, to be viewed after the user has viewed their content. Says PK4’s CEO Tom Alexander, "Online video ads are skipped more than half of the time according to a study by Adroit Digital. ..."
Early Access to Promoted Pins on Pinterest
January 29th, 2015 by Cindy Wendland on Beneath the Brand
One of our clients received an email from Pinterest saying it was “Time to Shine." They were selected to get early access to Promoted Pins — Pinterest’s new advertising vehicle that launched in January. The email message encouraged the business to shine now in their advertising before Promoted Pins are opened up...
BelVita Breakfast Bites Claim Four-Hour Energy
January 16th, 2015 by Cindy Wendland on Beneath the Brand
One of the problems with eating cereal for breakfast is that after an hour, hunger pangs creep in. It just doesn’t seem to satisfy for very long. BelVita Bites caught attention from their claim that their product contains slow-release carbs that will help fuel the body for four hours. That could help you make it to lunch without massive snacking in between or at least make it to snack time. BelVita claims nutritious sustained energy. That sounds great. We all look for our food to help us feel good and sustain our energy.
Pottery Barn Streamlines Paint Color Selection with Sherwin-Williams
January 5th, 2015 by Cindy Wendland on Beneath the Brand
Pottery Barn has established itself as a high-end brand in the home decorating market. Pottery Barn catalogs and stores appeal to a diverse group of people from teenagers to adults. Pottery Barn is now making it easier to redecorate your home by offering a paint palette in their catalog. To redecorate a room or an entire home can be a daunting task. Things to consider are flooring, furniture, draperies, artwork, and wall color.
At Christmas, Shop by Brand
December 16th, 2014 by Cindy Wendland on Beneath the Brand
The goal of marketers is to have customers ask for your product by name or by brand. Then you know you have filtered through all the clutter and made a memorable connection with your customer. Some brand examples where this has been achieved are North Face jackets, Bean boots, and Coach purses. Many times websites can make it easier.
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