TalentZoo.com |  Beyond Madison Avenue |  Flack Me |  Beneath the Brand Archives  |  Categories

CATEGORY: Advertising
The Devaluation Of Creativity
September 26th, 2016 by The Ad Contrarian on Beyond Madison Avenue
Thank you for inviting me here tonight. I’m not usually invited to speak at high class affairs like this. I usually get invited to horrifying events like the “The Programmatic Real-Time Digital Insider Summit” or some other majestically titled festival of horsesh*t.

12 Ads That Prove Nostalgia Is a Powerful Marketing Tactic
September 26th, 2016 by Hubspot on Beyond Madison Avenue
Nostalgia marketing is the advertising equivalent of comfort food. In a time when most marketing focuses heavily on the future, it transports us back to a simpler place where our current problems don't matter and the hustle and bustle of modernity just melts away. Instead of anticipating the next great thing, nostalgia marketing...
What Ad Agencies Will Look Like in 2025
September 25th, 2016 by Digiday on Beyond Madison Avenue
Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.
How Creatives Can Learn to Stop Worrying and Love Data
September 22nd, 2016 by Digiday on Beyond Madison Avenue
Despite the industry’s move to data-driven marketing, the D word still rankles in some circles. Yet the enlightened know that, if done well, programmatic creative can showcase advertising at its cleverest. More than that, it’s crucial to future-proofing your playbook. “Real” creatives tend to cringe at the idea of using data in their ad campaigns. But this aversion might have more to do with a need for a new definition for data and a new understanding of its role in their creative process than with zealous artistic purity.
ESPN Changes Sports Advertising Signage With CGI During World Cup Of Hockey
September 21st, 2016 by Forbes on Beyond Madison Avenue
The latest version of the World Cup of Hockey has meant the return of this competition 12 years after it was last played, with ESPN’s coverage of the games featuring NHL players, and USA coach John Tortorella’s outspoken approach to a number of issues on and off the ice.
The Truth About the ROI of Online Video Ads, in 5 Charts
September 20th, 2016 by Contently on Beyond Madison Avenue
Your video ad metrics are likely failing you—at least when it comes to helping you understand ROI. A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).
Adidas' Ad Agency Says User Retention on its Snapchat Videos is 'Insane' Compared to YouTube
September 20th, 2016 by Business Insider on Beyond Madison Avenue
Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms. It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
When Agencies Focus on 'Culture,' They Get Exclusion Instead
September 20th, 2016 by Digiday on Beyond Madison Avenue
When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What’s your favorite television show? He answered: “’Scandal.’ Or any Shonda Rhimes show.” The creative director...
Digital Pivot on
Advertise on Digital Pivot

Return to Top