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CATEGORY: Advertising
Can the Ad Industry Save Itself?
April 28th, 2016 by The Ad Contrarian on Beyond Madison Avenue
I am still hopeful that we can save ourselves. We are in very deep trouble, but there may be a strategy to rescue ourselves from the hole we have dug. Let's start by defining the problem. The problem is that everyone seems to have lost confidence in us. Our clients don't trust us. In fact, the Association of National Advertisers is...

Where Madison Avenue Meets Wall Street
April 25th, 2016 by Stuart Elliott on Beyond Madison Avenue
Those with a materialistic frame of mind think of spring not as the start of milder weather but as the beginning of the season for annual reports. That's when publicly traded companies present their best face to the financial community and shareholders, publishing summaries of past performance and promises of future successes. Given the crucial role that advertising plays in the economy...
Have You Heard the Buzz? It’s Electric!
April 12th, 2016 by Briskman Stanfield on Beyond Madison Avenue
Imagine earning $7.5 billion in one day. Plug it in, plug it in! And we are not talking Glade! Remove the “e,” and we ARE talking glad, as in all over the highway. Finally Tesla has launched the new affordable electric Model 3 and shocked everyone. Fourth in the model line, Tesla has not only built another sustainable car that works in today’s world but created one priced for the mass market.
Brands Aren't Using Facebook Canvas, but Bernie Sanders and Ted Cruz Are
March 28th, 2016 by Digiday on Beyond Madison Avenue
Brands have been relatively slow to pick up on Canvas, Facebook’s mobile ad format that’s been called “Instant Articles for brands.” But there are two other surprising fans of the format. Presidential hopefuls Vermont Sen. Bernie Sanders and Texas Sen. Ted Cruz have both made a full-court advertising push using Canvas...
In Praise Of Advertising's Trojan Horses
March 24th, 2016 by Forbes on Beyond Madison Avenue
David Ogilvy once said, Unless your advertising contains a big idea, it will pass like a ship in the night. Watching the Academy Awards, I saw a whole flotilla of such ships - ghost vessels with no one aboard except the ship’s cat. The same was true of the Super Bowl.
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