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CATEGORY: Advertising
Can Consumers Switch From the 'What's In It For Me' Mentality?
October 22nd, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
If you are among our loyal readership, you are well aware that we are quite quick to deny the consumer of being right. We strip that privileged status from them because, frankly, data suggests that many of them actually have no idea what they truly want. But adages like "the customer is always right"...

Simplicity: A Blues-Based Guide to Copywriting
October 21st, 2014 by Jerry Northup on Beyond Madison Avenue
The blues is a fundamentally simple form of music. People hear it, they get it; more importantly, they feel it. Yet, at the same time, the blues forms the basis for some of the most complex music on earth. Jazz musicians, for example, know there is no use in trying to solo over complex changes unless you can play the blues first. In fact, it’s precisely that simplicity — a great beat, soulful vocals, and tasteful guitar — that makes it more generally accessible to larger audiences. It’s a proven formula that not only applies to music, but copywriting as well.
'They Attract' Ad Shows Objectification Still an Issue
October 20th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
AdLand continues to get a bad rap when it comes to how women are portrayed in advertising and within the industry. No doubt because worldwide, the objectification of women is still a big problem. The adage that everyone knows is "sex sells." But recent studies in consumer buying patterns versus sexy advertising clearly show that sex actually doesn't sell.
Honest Mistakes: What to Say and Why Not to Say It
October 1st, 2014 by Jerry Northup on Beyond Madison Avenue
Each and every organization I’ve spent time with has encouraged me and others to speak their mind about issues important to personal growth or company direction. I’ve never found an example where an “open-door policy” wasn’t in place. So it has always amused me when groups of 40, 50, or more freeze...
Perspiration -> Accumulation -> Preservation
September 24th, 2014 by Jerry Northup on Beyond Madison Avenue
Very few truly master the ability to turn ideas and concepts into words. The more I learn, the more I realize I don’t know. But there are some fundamentals that never seem to fail when a deadline approaches. Despite assertions to the contrary, the copy never writes itself. It takes heavy lifting at the start of every project to get the words off the ground, but with persistence comes product every time. How it’s received, however, is far less predictable.
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