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CATEGORY: Advertising
Can We Improve Our Internal Communications?
November 25th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The update meeting. The status briefing. The daily brief. Whatever you call it, there is a meeting or conference call in your work life that you have to go to…that you cannot stand. We know, we've been there too. We all have those days where we could get more done if we didn't have to go to these meetings. Yet people still want to have them.

Who's Right: Advertisers or Doctors?
November 24th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
In case you haven't heard, the American Medical Association (the less-fun AMA) called for a TV ban on drug advertising. Yes, the group said that direct-to-consumer messaging is attributing to the rising costs in medicine, and is a main cause for expensive and unnecessary procedures.
Christmas Promo Overrules Thanksgiving
November 24th, 2015 by Justine Huffman on Beneath the Brand
Have you noticed that every year the promotions surrounding Christmas appear earlier and earlier? When popular brands switch over to candy cane décor after barely giving the pumpkin-themed schemes a break, you know it’s real. Poor Thanksgiving. It receives no thanks at all! Aside from knowing when to jump on Black Friday deals, Thanksgiving ads don’t gather much shine and respect in comparison to Christmas adverts. Sure, Christmas is arguably a “bigger” holiday than Thanksgiving in the U.S., but that shouldn’t hinder it from making its own claim to promo fame. What element could marketers use to feed the hype of Thanksgiving...
A Modest Proposal: No Ads? No Product
November 23rd, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Sooner or later, a line must be drawn in the sand when it comes to consumers, ad blockers, and brands. What this faceoff will look like remains to be seen. If brands clean up their acts, consumers will see no need to use ad blockers, and those companies will be phased out of the marketplace through economic means. If brands carry on as they are now, consumers will make a case for using ad blockers, creating a stronger foothold...
Stove Top Stuffing Makes Thanksgiving
November 23rd, 2015 by Cindy Wendland on Beneath the Brand
One of our coworkers told us the story about the year of the stuffing mishap. They converge up north, with every family responsible for bringing certain items. The person in charge of the stuffing forgot it. That year they had to pick up stuffing from a restaurant. Everyone thought the Thanksgiving meal would be ruined. Turns out they loved the restaurant stuffing, and thus a new tradition began.
How Should AdLand Be Measured?
November 20th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Advertising is still under fire for reporting a return on investment based on its expenditures. How should we measure success? How can we determine the correct amount of advertising dollars per buyer, per campaign, and per quarter? What exactly are the C-Suite, our clients, and society really looking at when it comes to evaluating a campaign?
Why Consumers Won't Buy Your Product
November 19th, 2015 by Dwayne W. Waite Jr. on Beyond Madison Avenue
There is a difference between not connecting with the right target market and not delivering what your target market demands. Like we have said time and time again, creating dynamic marketing and advertising campaigns will not and cannot save a bad product. This is nothing new; we only repeat what the greats like Ogilvy, Bernbach, and Lois have exclaimed over their impressive careers. Yet brands continue to blame and criticize the game...
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