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CATEGORY: Advertising
Changes? Over My Dead Body
July 29th, 2014 by Jerry Northup on Beyond Madison Avenue
Writers don’t like changes because they generally think of their words as children. Not a big secret, but not necessarily a bad thing. I do believe that for copy to be authentic and persuasive, some degree of personal attachment is essential. Then, and only then, can a good writer let it go. It’s not all about you (except when it is). This is a crucial point.

Marketing Fashion for Fall That is Unavailable
July 28th, 2014 by Cindy Wendland on Beneath the Brand
Have you ever picked a day to go clothes shopping, went to stores, and just couldn’t find anything? It happened today, so we switched gears and told family members to look for something and they had no problem finding what they wanted. Maybe it’s just tough to be a woman shopping for fall fashion. We used to wait for the three-inch thick Sears and JCPenney catalogs to come out in the summer. Then we would spend days browsing through the catalog and bending down the corners of all the pages where we found outfits we loved. These days the fashion magazines show spreads of great fall fashions, and we fill our heads with ideas of clothes and shoes we want for the season.
Move Over 'Like,' Here Comes the New 'Buy' Button
July 22nd, 2014 by Jessica Cherok on Digital Pivot
You come across something in your Facebook feed and think, “I must buy that!” Well, Facebook may be looking to make it a whole lot easier for you to purchase items without ever leaving the site. At first, Facebook promised it was not going to add a “buy” button to its posts.
Marketing Without a Conscience
July 15th, 2014 by Cindy Wendland on Beneath the Brand
Looking through a women's fashion magazine, there was a two-page spread for electronic cigarettes, complete with the nicotine warning label. It was appalling. How could this be? Wasn’t all that advertising banned as part of the tobacco settlement? How could someone actually be the product manager for e-cigs...
Who is Generation Z?
July 8th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
We are in the first part of Pennsylvania Free Enterprise Week (PFEW), which is comprised of five one-week programs that teach rising junior and senior high school students about business, free enterprise and working as a team. There are several similar programs in the United States, but PFEW is recognized as the eldest program.
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