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CATEGORY: Advertising
Better Pay for YouTube's Top Channels
April 17th, 2014 by Jessica Cherok on Digital Pivot
Becoming a YouTube sensation may get you more than just millions of views. YouTube has announced that it will start giving its hottest stars promotional spots and premium ad rates. So now, if you are one of YouTube’s top 5%, you could find yourself with a pretty sweet spot on subway ads to billboards to national ads on ABC Family and the CW.

The Business of Beauty
April 16th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
There has been much noise created about the latest Dove video about the "patches." The critics suggest that the campaign is demeaning to women because the video tricks the women and refuses to highlight the fact that Dove, owned by Unilever, is trying to sell a product.
Why is Apple Fighting with Their Agency?
April 16th, 2014 by Brian Keller on Beyond Madison Avenue
Everyone has an opinion on advertising, from the heads of marketing to the heads of advertising to the regular people like us. The end of the world is coming. Apple’s in a tussle with TBWA/Chiat/Day (Media Arts Lab). The wonderful partnership between them is suffering. Why is this happening? Why is it playing out in public?
Adidas, Chelsea FC Launch
April 15th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
Although soccer is growing in the United States, nothing the U.S. has comes close to the type of loyalty and fanfare of international, top-tier soccer. For example, the Chelsea Football Club, a team formed in 1905, have people who love them, and people who cannot stand the sight of them.
Why Google Glass is Public for a Day
April 14th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
In case you haven't heard, Google is expanding its Explorer program to the United States public for only one day, starting on Tuesday, April 15, at 9 a.m. This kind of "limited quantity" tactic (in sales academia, the "standing room only" closing method) is used for a number of reasons.
Attend Your Own Funeral?
April 11th, 2014 by Dwayne W. Waite Jr. on Beyond Madison Avenue
The regular PSA about speeding clearly isn't working. Thousands of people speed, every day. How can an organization change the way people operate? If speeding is a habit, then it would be very hard to force people to stop. Consumers hate change, especially if it means that they have to curb their actions. Though change is tough, it is not impossible.
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