Digital Pivot | A Blog about new and Digital Media

CATEGORY: Advertising

Super Bowl Ad Spots All Sold Out December 6th, 2013 by Dwayne W. Waite Jr. on Beyond Madison Avenue
	After the media team at Fox started to count down the weeks to the Super Bowl in February 2014, they could all finally give a sigh of relief. They sold out the Super Bowl. Several outlets have announced that the price tag for the Super Bowl's 30-second spots is around $4–$4.5 million dollars. Of course, those who paid for space near the beginning of the game and right before halftime probably paid a little more than the rest. Those who took out a whole minute may even feel their purses to be a little bit lighter. As to which brands will we see — the source article relates that all the car companies are back, even G.M. ...

Should this Ad Be Banned? December 5th, 2013 by Dwayne W. Waite Jr. on Beyond Madison Avenue
	All around the world our advertising colleagues are being increasingly scrutinized over their work. Granted, some of the scrutiny is warranted; it is unfortunate that the bad rap that advertising receives didn't appear out of thin air. Our industry has some bad apples. But as our interconnected world continues to shrink, we see our industry's ability to playfully exaggerate or creatively express different ideas being capped because "consumer advocacy groups" and advertising watchdogs believe that the public may be duped or fail to understand the themes being presented. To illustrate, let's focus on the latest ad banned by our regulatory cousin, the Advertising Standards Authority (ASA), from the organization Let There Be Beer.

Private Ads on Public TV? Courts Say No Way December 4th, 2013 by Dwayne W. Waite Jr. on Beyond Madison Avenue
	The public domain has always been free from private pressures — the money many network and cable stations see skips those stations like NPR and PBS. At least, that was the point of question at the 9th Circuit Court of Appeals earlier this week. The story: Minority TV Project, the company that runs San Francisco's KMTP-TV, was found guilty by the FCC for violating advertising restrictions between 1999–2002. The company sued, saying that it did no such thing...

Irrational Fear, and Why Americans Don't Care December 3rd, 2013 by Dwayne W. Waite Jr. on Beyond Madison Avenue
	One thing that we humans are great at is overestimating risk. Should we worry more about shark attacks or in-ground pools? Should we cower in fear over terrorist attacks or driving down a familiar road while it's raining? The truth is, we are attracted to the "sexier" things — the more extreme — than the actual, more probable dangers. In most cases, our irrational risk assessments have no significant implications.

Melissa McCarthy: Ad Star December 2nd, 2013 by Len Kornblau on Beyond Madison Avenue
	Melissa McCarthy has done it again! From TV star to movie star to ad star. The Trifecta! And deservedly so! She is terrific! Unlike Will Ferrell as Ron Burgundy, who really aren't the target audience for Chrysler, Melissa’s character is perfect for Old Navy. She plays an average customer reacting the way any average person would or should when disappointed on a game show. The characters Melissa plays on screen are all different and believable. They have quirks that her talents highlight but don’t overplay.

Big Brother + Santa Claus = A Big Data Christmas December 2nd, 2013 by Dwayne W. Waite Jr. on Beyond Madison Avenue
	With the biggest shopping time of the year currently underway, how consumers find information and how marketers push information to consumers are quickly becoming topics of general market conversation. Big Data, or the information that marketers and businesses gather based on voluntary (and involuntary) information consumers provide, has been a hot topic in AdLand for some time now. Recently, Capitol Hill's FTC wanted to take a closer look at what kind of information is being gathered...

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