|Adobe Jabs at CMOs in Super Bowl Ad
February 3rd, 2016 by Dwayne W. Waite Jr. on Beyond Madison Avenue
||"Everybody said to look at the data."
That’s one of the lines the ad professional says in the new spot Adobe is releasing for the Super Bowl.
Adobe, which started its campaign "Do You Know What Your Marketing is Doing?" a while ago, seems to be looking to pick up some steam with running this ad. We don't blame them; with the amount of distrust between agencies and brands...
|The ANA's Scathing Review of the 4A's
February 2nd, 2016 by Dwayne W. Waite Jr. on Beyond Madison Avenue
||For some time now, we've been monitoring the debate between marketers and agencies about how transparent the relationship should be between them. How close is too close? Could this closeness or transparency creep on proprietary information? Who knows.
So when the 4A's, the organization positioned to represent advertising agencies in the U.S., released its guidelines...
|Marketers Must Be Able to Speak Numbers
February 1st, 2016 by Dwayne W. Waite Jr. on Beyond Madison Avenue
||Over the past couple of years, marketers and communicators have been challenged by C-Suite executives and non-marketers about proving their work. What is the return on investment for a particular campaign? If we target a certain batch of consumers, is there a customer lifetime value that a business can expect? How many website visits and video views turn into sales?
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