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CATEGORY: Advertising
Star Wars’ Mark Hamill and Rian Johnson Urge Fans to Evade the Movie’s Marketing
August 15th, 2017 by The Drum on Beyond Madison Avenue
An unusual conflict has broken out between the cast and director of Star Wars: The Last Jedi and its marketer sparking a debate around whether movie studios are spoiling their own plots. Both Luke Skywalker actor Mark Hamill and movie director Rian Johnson both responded to a concern from a fan that the trailers...

An Anniversary for a Fabled Marketing Flop
August 14th, 2017 by Stuart Elliott on Beyond Madison Avenue
One of the most famous product launches ever is about to mark a milestone anniversary – but don’t expect much celebrating on Madison Avenue. That’s because the product is the Edsel, widely considered the biggest flop in the annals of consumer marketing. Though the Edsel made its debut almost six decades ago, when Ford Motor brought out the car line...
Canon Wants You to Pick Up Your Camera and ‘Shoot for Greatness’
August 11th, 2017 by The Drum on Beyond Madison Avenue
Forget your iPhone. A new spot from Canon and Grey New York shows how you can capture the everyday moments with your Cannon camera. In a spot called “Shoot for Greatness,” the brand shows that “Being at the right place at the right time means nothing without the right camera” in an effort to promote their Canon EOS Rebel T7i DSLR. Coupled with Chief White Lightning’s song “City Alive,” the spot shows the camera lens cap setting a domino-like effect that runs through water pipes, buckets, umbrellas...
How Brands are Tapping Into Consumers’ Faces – and Brains
August 10th, 2017 by The Drum on Beyond Madison Avenue
Apple will reportedly enable users to unlock the upcoming iPhone 8 with their faces. This type of facial recognition technology is also being used at airports to both improve the boarding process and to enhance security – at least allegedly. But it can also help marketers determine consumers’ emotions. This burgeoning field includes startups like Affectiva...
Facebook Wants to Solve Advertising’s ‘Fat Thumbs’ Problem
August 9th, 2017 by The Drum on Beyond Madison Avenue
With research suggesting that over half of all clicks on mobile ads are mistaken, Facebook has today (8 August) announced an initiative designed to limit the likelihood of users clicking on ad units unintentionally. The update to its Facebook Audience Network includes policy clarifications on unintentional clicks...
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