CATEGORY: Agency News
How Saatchi NY’s New Leadership Plans to Live Up to 'Nothing is Impossible' March 6th, 2017 by The Drum on Beyond Madison Avenue |
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When Andrea Diquez and Javier Campopiano took on their respective roles as chief executive and chief creative officer of Saatchi & Saatchi New York last summer, things at the agency weren’t exactly smooth sailing. The Publicis shop was about to lose its longtime General Mills account, former chief executive Brent Smart and chief creative officer Jay Benjamin had both left the agency to pursue other opportunities... |
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How This Agency Built a Viral YouTube Channel From Rejected Ideas September 7th, 2016 by Aaron Whitaker on Digital Pivot |
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At some agencies, rejected ideas get scrapped and disappear for good. At Denizen, they’re used to make viral videos.
Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi, HTC, and Disney (Johnny Depp even joined in on that last one). But content creators were still frustrated when ambitious pitches were turned down for being too risky. |
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