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5 Journalistic Standards That Don’t Always Apply to Content Marketing
October 27th, 2016 by Contently
At the end of a long interview for a story about people looking to change careers, my source said the dreaded words: “Please don’t use my real name.” He didn’t want people to know he was getting out of the field, so I panicked at first. There’s no way I could use an anonymous source. Then I remembered I wasn’t writing for a news outlet. This was branded content. I breathed a sigh of relief.

Apple Leaks New MacBook Pro with Touch Strip
October 25th, 2016 by The Verge
Apple is widely expected to unveil a redesigned MacBook Pro at an event on Thursday, but it looks like it may have let a couple images slip out early. MacRumors spotted a pair of images hidden inside yesterday's update to macOS Sierra, both of which show a new MacBook Pro, a touch panel above its keyboard, and a fingerprint reader. The images show a narrower MacBook Pro with...
How to Manage a Global Newsroom
October 24th, 2016 by Contently
Any successful content program requires transparency and visibility. But one that connects teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets.
Can AI Really Help You Write Better Emails?
October 24th, 2016 by Contently
Having pitches ignored by busy editors is nothing new to freelancers. Editors receive so many emails every day, and the increasing demands on everyone’s time at publications fighting to stay alive means getting someone’s attention is a real challenge. So on August 23, when the makers of Boomerang (a Gmail tool that lets you schedule messages to be sent later) launched a new tool called Respondable (which is supposed to help you improve email response rates), I started using it immediately.
Millennials Surprisingly Prefer News Articles Over Videos
October 20th, 2016 by Contently
If you’ve just fired every writer at your company and replaced them with vloggers and cinematographers, it is with a heavy heart that I must announce you’re not going to reach as many millennials as you think. According to a study by the Pew Research Center...
Thanks to Twitter, Writers Are More Influential Than Publishers
October 20th, 2016 by Contently
A few years back, my path to pop culture enlightenment was blissfully simple. I would open up Grantland and read whichever stories piqued my interest. The same way my daily routine relied on a cereal of choice (Honey Bunches of Oats) and a toothpaste of choice (Crest Pro-Health), I had developed a relationship with a publisher of choice.
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