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3 Keys to Great Content Marketing Design, According to The New York Times
July 1st, 2016 by Contently
Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story. Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements.

7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
June 30th, 2016 by Contently
The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family...
Is Video the Future of Small Business Marketing?
June 29th, 2016 by Contently
A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful...
Why Publishers' Engagement Metrics are All Over the Map
June 28th, 2016 by Digiday
Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means: measurement is all over the map because analytics firms used by publishers vary in their approach. One firm, Crowdtangle, measures interactions on all content types...
How Apple Made the Watch Work for Wheelchair Users
June 27th, 2016 by Fast Company
In America alone, there are more than 2.2 million people who depend upon wheelchairs to get around every day. But most wheelchair users aren't active. They're more sedentary, on average, than those who have full use of their legs—and are consequently at much greater risk of heart attack, stroke, and diabetes. Amazon is currently selling more than 1,000 different models...
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