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How Coca-Cola Turned Its Digital Publication Into a Global Phenomenon
August 23rd, 2016 by Contently
Coca-Cola is often hailed for its ability to tell stories that celebrate diversity and inclusion. It’s hard not to be touched by the ad that shows a Coke machine uniting people who live near the hostile Pakistan–India border. And most people probably remember the “America the Beautiful” Super Bowl commercial from 2014...

Facebook’s Latest Youth Play is a Teens-Only Social Network
August 22nd, 2016 by The Verge
Facebook has yet another piece of software to lure teenagers into thinking its products are more hip than Snapchat. The new iOS app, called Lifestage, is a kind of video diary where you answer biographical questions about yourself. Instead of filling in answers with text, you record a small video snippet that others can view on your profile. Every time someone updates their page, it shows up...
Gawker.com to Shut Down Next Week
August 19th, 2016 by New York Times
For nearly 14 years, Nick Denton and Gawker.com have defined Gawker Media. But over the last several months, a split of some kind between the company, its founder and its flagship site became inevitable: Gawker Media, under financial pressure from a $140 million legal judgment in an invasion-of-privacy lawsuit brought by Hulk Hogan, the former professional wrestler, also encountered a seemingly unbeatable adversary in the form of Peter Thiel, the billionaire Silicon Valley entrepreneur who was financing...
Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
August 18th, 2016 by Contently
As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. In addition to dividing its readership into verticals on the BuzzFeed website (BuzzFeed Video, BuzzFeed Food)...
Why Ad Blockers Make Facebook Even More Powerful
August 17th, 2016 by Contently
One of the most common criticisms leveled at ad-blocking companies is that they are little more than extortionists. Eyeo GmbH—the company that owns Adblock Plus, the most-used ad blocker—takes money to whitelist websites from its ad blockers, despite purporting to fight for an ad-free web. Google, Amazon, Microsoft and other internet companies have all paid the fee.
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