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The Ice Bucket Challenge Actually Did Help ALS Research
July 28th, 2016 by The Verge
A group of researchers have identified a gene implicated in amyotrophic lateral sclerosis, a disease that attacks neurons in the brain and spinal cord. They identified the gene using funds from the ALS Ice Bucket Challenge, which raised $115 million to benefit research on the disorder — which may mean Bill Gates got doused in freezing water for more than entertainment value.

Verizon Lifts the Lid on Why It Bought Yahoo: It's About Mobile Video
July 27th, 2016 by The Drum
If Facebook and Google are both staking future successes on selling swathes of video ads then Verizon wants to create vast amounts too now that it has Yahoo and AOL in order to muscle in on the duopoly of online media. It’s a strategy the telecoms firm believes can propel it to a global audience of two billion users and yield $20bn in revenue from mobile media by 2020.
iPhone Sales are Shrinking for the Same Reason Pokémon Go is Thriving
July 27th, 2016 by The Verge
Apple today finds itself in the unusual position of having not one, but two consecutive quarters of slumping iPhone sales. The company’s stock price, however, has gone in the opposite direction, rising in response to Apple outperforming direr expectations. Those traders aren’t crazy. They just understand a phenomenon that is reaching its apotheosis in 2016: smartphone saturation.
5 Dimensions of a Social Superuser
July 26th, 2016 by Cision
Pew Research Center recently published an interesting study describing customer demographics of services such Uber and AirBNB, concluding that much of the “gig economy” is driven by superusers. For these services, the typical superuser was tech-savvy and relatively affluent (most businesses wish they could be so lucky to have these customers) – but the big takeaway...
Verizon Agrees to Buy Yahoo for $4.83 Billion
July 25th, 2016 by The Verge
Verizon today announced that it plans to acquire Yahoo for $4.83 billion, confirming a deal that was first reported last week. In a press release, the internet service provider said that Yahoo will be integrated with Aol, which Verizon acquired last year for $4.4 billion. Under the deal, Verizon will acquire Yahoo's online brands and email service, which has around 225 million monthly active...
7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
July 25th, 2016 by Buffer
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad...
The Psychology of Viral Content
July 22nd, 2016 by Contently
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 percent...
Facebook Takes Flight
July 22nd, 2016 by The Verge
At 2AM, in the dark morning hours of June 28th, Mark Zuckerberg woke up and got on a plane. He was traveling to an aviation testing facility in Yuma, AZ, where a small Facebook team had been working on a secret project. Their mission: to design, build, and launch a high-altitude solar-powered plane, in the hopes that...
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