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Instagram to Feature Video Ads
October 31st, 2014 by Jessica Cherok
Instagram already has photo ads, but now they’re adding video ads as well. Instagram’s parent company, Facebook, debuted video ads on its site at the end of 2013, and now they’ve spread to Instagram. The targeted ads will be 15-second-long videos from L’Oreal, CW, and Disney, with more companies advertising to come. When Facebook began its video ads, there was a lot of backlash...

Samaritans Radar App Helps ID Troubled Tweets
October 30th, 2014 by Jessica Cherok
In the wake of tragedy, many people question whether something could have been done to avoid it. Murders, suicides, school shootings, and so on — people look back and think “what if.” Sometimes there are no signs that someone is deeply disturbed, but sometimes there are. Social media posts gain a lot of attention, as they’re combed through to see what, if any, hint of impending violence was given. If those tweets had been seen earlier, would the tragedy have been stoppable?
Finding 'X' in the CRM Equation
October 29th, 2014 by Jerry Northup
When the concept of customer relationship management (CRM) first became reality more than 20 years ago, there were relatively few variables at work. The concept of building databases from point-of-sale interactions, phone inquiries, and word-of-mouth endorsements was something that simply added up.
Facebook's Rooms Brings Back the Chatroom
October 28th, 2014 by Jessica Cherok
Miss the old chatroom style of the 1990s? If so, Facebook has just the feature for you. The launch of their new Rooms app brings back fond memories of message boards. Facebook is seeking to bring people together based off common likes and experiences. It’s not about chatting with people you already know. It’s about chatting with people who share the same interests.
Retailers Take a Bite out of Apple Pay
October 27th, 2014 by Jennifer Graber
The launch of Apple Pay last week drew much excitement. The technology giant, Apple, boasted that your iPhone would replace your wallet. Your phone would be your communication, information source, payment portal — basically all you would need.
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