|Original articles from MediaPost.|
|2020 Ad Outlook Revised; Down $20 Billion|
Citing the impact of the global Coronavirus pandemic, eMarketer has revised its global ad forecast for 2020 downward by $20.3 billion to $691.7 billion.
|Scammers Cashing in on Covid-19 Fears|
While the spread of Covid-19 makes it once again urgent to be concerned about old-fashioned viruses, new data shows the more modern kind of virus — the computer kind — is having a field day, too.
|Can a Private Equity Firm Save Victoria's Secret? |
In a dramatic end to an underwear saga, L Brands announced it is spinning off the struggling Victoria’s Secret for $525 million to Sycamore Partners.
|Papa John's Return of Valentine's Campaign via Snapchat|
First executed last Valentine’s Day, the campaign featured a heart-rich AR Face Lens, which allowed Snapchat users to order heart-shaped pizzas directly from the app.
|Universal is Running a Cute OOH Campaign for 'Cats' |
To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel campaign featuring giant "cats ears" on 360 New York City yellow taxi cabs.
|DTC Favorite, Chewy's Growth Continues|
Prescriptions and subscriptions are two tickets to continued growth at pet supplies marketer Chewy, whose sales increased 40% in its third fiscal quarter.
|How Consumers Are Shopping This Season|
Paid and organic search traffic accounted for 42.4% of all e-commerce visits on Black Friday, with smartphones accounting for 60%, according to Adobe Analytics data.
|4 Brands With Tie-Ins to 'Marvelous Mrs. Maisel' Season 3.|
The series returns Dec. 6 to Amazon Prime Video, augmented by four brand collaborations conceived in-house by the Amazon Studios promotions team.
|Goodbye, Influencer Marketing?|
Gen Z has a decidedly different approach to shopping, and based on new research from Kantar’s U.S. Monitor, that’s bad news for the many brands pouring their money into influencer marketing.
|Under Armour to Increase Marketing Spend in 2020|
Under Armour plans to spend more on brand marketing in 2020, Kevin Plank told investors and analysts on the company’s third-quarter earnings call on Monday.
|Mazda and Nat Geo Partner for Photo Contest|
The contest will “challenge the ingenuity and creativity of National Geographic’s fans and community of visual storytellers to capture stories of inspiration and human potential,” according to Mazda.
|What Should Pepsico Do with Mountain Dew?|
Even for beverage giants like Pepsico, being at the intersection of carbonated soft drinks and the rising tide of energy drinks can be hazardous.
|KFC is Not Sitting Out the QSR Chicken Wars|
KFC tested plant-based chicken fingers in Atlanta on Tuesday, and the move coincides withMac & Cheese Bowls to its menu.
|Zippo, Woodchuck Want to Help Stop Forest Fires|
To raise awareness of human-caused fires, Zippo lighters is teaming up with Woodchuck USA, a sustainable wood products company, and National Geographic in a new campaign.
|Snaps Revenue, and Users, Continues to Grow|
Proving the skeptics wrong, Snap just reported better-than-expected earnings and user growth for the second quarter of the year.
|Marketers Are Also Celebrating the Moon Landing Anniversary |
Volkswagen of America is using what might be the most appropriate music, a newly released version of David Bowie’s “Space Oddity,” for a multiplatform campaign.
|Levi's Doubles Down on Social Media Advertising|
On the heels of its recent success at Coachella, Levi Strauss is stepping up marketing in digital and social marketing channels.
|Nordstrom Starts Partnership With Rent the Runway|
In more retail reinvention, Rent the Runway is installing drop-off boxes in four Nordstrom stores as an added convenience for those in a hurry to send their selections back.
|Men's Wearhouse and Tan France Team Up For Annual Charity|
Men's Wearhouse launched its annual Suit Drive on July 1 by leveraging the fact that #tbt was the most used hashtag on Instagram in 2018 with more than 407 million posts.
|But Wait, There's More...Stranger Things Promos|
Nike, H&M, and Schwinn are joining the 'Stranger Things' marketing frenzy, with Coca-Cola having lead the way.
|Dictionary.com 'Redefines' Black Per P&G Campaign Request|
“My Black is Beautiful,” a platform created by Procter & Gamble to support and elevate black culture, on Wednesday asked “all dictionaries to #RedefineBlack.”
|We Are Spending 4% More on Mom This Year|
Spending on gifts for Mother’s Day is likely to be up 4% compared to a year ago, with growth largely in the spa category.
|Lowe's 'Goes Pro' in Latest NFL Draft Campaign|
Lowe’s, which has just become the NFL’s official home-improvement retail sponsor, is launching a campaign aimed at construction professionals.
|Brands Are Targeting Males With Game of Thrones Ads|
Social media is a big part of the marketing frenzy surrounding the upcoming debut of the final season of “Game of Thrones” and brands are targeting young males.
|Reddit May Finally HIt $100M in Ad Revenue |
New estimates released by the digital statsmasters at eMarketer forecast Reddit will top the $100 million mark in advertising sales this year.
|Jackson Hewitt's In Memoriam For Your Tax Refund|
The digital-only video is an “In Memoriam” for deductions that filers have to say goodbye to this year.
|Amazon's Nasty Breakup With NYC|
After months teasing a deal to develop a major hub office in Queens, the tech giant opted out, prompting a new round of high-profile commentary.
|Michael C. Hall Will Headline the Skittles 'Broadway Show' |
Last week, Skittles announced that it will stage a one performance-only Broadway show on the afternoon of Super Bowl Sunday.
|"Brand Purpose" is ANA's Marketing Word of 2018|
In a year consumed by jargon like “blockchain,” “direct-to-consumer” and “GDPR,” the ANA found their purpose when it came to selecting the phrase.
|Porsche Campaign Targets Young Drivers|
Two Porsche owners show their love for the brand—and each other—by getting married in the backseat of a Cayenne traveling 70+mph.
|Trader Joe's, Costco Top Customer Experience Study|
When it comes to making American shoppers happy, three new reports reveal that the basics of customer experience aren’t changing much, despite shifts in channels: People just want to feel appreciated.
|Ad Industry Finally Shifting Portrayals of Men|
Today's culture is moving away from years of the same ideology of masculinity: Men getting rich, getting laid, according to futurist Faith Popcorn.
|Unilever Bans Influencers Who Buy Followers|
As part of its push for greater transparency and to combat fraud, Unilever said that the company would no longer work with influencers who buy followers.
|Super 8 Debuts Concept Car for Auto Shows|
The brand is the first hospitality company to create a concept vehicle and display it at an auto show.
|Lexus is Enjoying Huge Success of "Black Panther" |
Lexus chose correctly when it signed on 18 months ago to play an integral part of Disney’s “Black Panther,” where the main character drives a Lexus LC 500.
|CES 2018: Battle for Consumer Engagement|
Who will own the consumer? Each year, the battlefield shifts. It’s the flatscreen, it’s mobile, it’s the Internet of Things, it’s virtual/augmented reality.
|Logan Paul Controversy Highlights YouTube Brand Safety Concerns|
The outrage about a video uploaded by YouTube creator Logan Paul over the weekend has brought to the forefront more brand safety concerns about the Google-owned video site.
|Fox to Air Live Ad for "Greatest Showman" During "A Christmas Story"|
Pushing the envelope for new live TV commercials, Fox Broadcasting will air what it says is the first-ever live TV commercial for a feature film -- the 20th Century Fox Film movie "The Greatest Showman."
|M&M's Returning to the Super Bowl|
Mars Wrigley announced that M&M’s, which has been absent from the Super Bowl for three years, will be back in 2018, with a 30-second spot.
|T-Mobile Announces "Netflix On Us" Partnership|
The carrier is linking with Netflix, offering to provide the streaming service’s basic subscription at no extra cost for those who subscribe to T-Mobile One family plans.
|ANA: Bot Fraud Estimated at $6.5B in 2017|
Advertising spending should increase by 10% or more this year, but a study released ANA)and White Ops estimates the economic losses due to bot fraud at $6.5 billion globally in 2017.
|Commission-based Comp Model Rebounding for Agencies|
After years of erosion, Madison Avenue’s original media commission-based compensation system is making a comeback, albeit marginally, according to just-released findings.