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Original articles from Buffer.
How Much Does Influencer Marketing Really Cost?
Do you know how much an influencer marketing campaign costs? Or how much you should be paying an influencer?

3 Steps To Increase Social Media Conversions
Audience targeting, budgeting, A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI.

14 Ways to Increase Your Facebook Page Engagement
Engagement on Facebook Pages has fallen by 20% since the start of 2017, according to BuzzSumo who analyzed over 880M Facebook posts by brands and publishers.

19 Tools for Creating Engaging Videos, Images, and GIFs
Creating social media content takes time. And creating great social media content takes even more time.

30 Free Instagram Tools To Grow Your Following
Here’s a round up of over 30 free Instagram tools that can help you with your IG marketing, everything from creating amazing posts and stories to finding the best hashtags, to planning your schedule.

10 Templates to Create Beautiful Instagram Stories
Stories are an incredible way to connect with your audience in fresh and authentic ways. But, creating attractive Instagram Stories can be challenging and time-consuming.

How to Increase Your Organic Reach on Instagram
Since Instagram started sorting posts on users’ feed with an algorithm, many marketers have noticed a decline in their organic reach and engagement. But that doesn’t have to be the case for you.

Why There’s No Perfect Time to Post on Facebook
There probably isn’t a single best time to share to social media. There’s a long tradition of studies that have attempted to uncover a ‘best time’ to post to Facebook, Twitter, Instagram and almost every other social media marketing channel, with each study finding a wide range of results (we’ve even created our own studies here at Buffer).

Millennial Marketing: Actionable Social Media Advice from a Top Marketer
Understanding the consumer behavior of younger generations is one of the most talked about subjects in marketing today. Particularly when it comes to Millennial marketing. But what if you could look inside the mind of a successful Millennial marketer?

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)
10 billion. That’s the number of videos people watch on Snapchat every day. The same potential consumption (maybe more) exists for Instagram Stories — quick videos and photos that disappear after 24 hours, just like Snapchat, but with an audience of 500 million users. Does that sound like a channel worth exploring?

11 Simple Design Tips to Enhance Your Social Media Images
Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing. Each of the two optic...

7 Types Of Awesome Social Media Content Your Brand Can Be Creating Right Now
Have you ever wondered why people love eating at buffets? It’s not because all-you-can-eat options are better for your wallet; in fact, economists have proved ordering traditional dishes is actually cheaper. Humans crave variety. With a buffet ticket, you can try the dumplings, the salad...

28 of the Best Marketing Campaigns and Experiments of 2016 (and the People Behind Them)
It’s easy to get tunnel vision as a marketer. You’ve got lots of goals to achieve, and only so many hours in the day to get there. So you put your head down, get focused, and get results. At the same time, it’s important to let yourself be inspired by others. Our industry can be creative, groundbreaking and a lot of fun. If you’re in need of a marketing recharge...

How This Digital Agency Drives Revenue from Social Media (and How You Can Too)
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social, a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impact to your bottom line revenue.

5 Old School Social Media Tactics That Are No Longer Effective (And What To Do Instead)
There are few greater joys in a marketer’s life than experimenting with a new technique—and having it work like a charm. You feel like a cross between a scientist, an artist, and a magician, am I right? After doing a little celebrating, you officially add the tactic to your repertoire, update your dashboards, and then probably start searching for the next thing to try.

The Silent Revolution: Facebook Video and the Importance of Consumer Behavior
Back in 1894 to 1929, before sound could be synchronized with video, silent movies were in their heyday. In silent films, the dialogue is transmitted through muted gestures, mime and title cards which contain a written indication of the plot or key dialogue. And if you scroll through your Facebook News Feed, you may notice that in some ways, we’re moving back to those days.

How 8 Departments That Aren’t Marketing Can Use Social Media
Whole Foods has gone all in on social media. In addition to its main Twitter account (boasting 4.83 million followers), there are hundreds of smaller ones run by individual stores. Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. For example, Whole Foods Austin has more than 32,000 fans.


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