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Google’s Cheesy Short Film is Also Quietly Brilliant
April 28th, 2017 by Fast Company
For a century of filmmaking, the audience has looked at whatever the director has chosen to frame. But virtual reality breaks this old pattern, in that it allows the viewer to turn her head–leaving filmmakers to wonder, how do you tell a story when the viewer can look anywhere?

How Peer-to-Peer Payment Pioneer Venmo Grew Up and Got Serious
April 27th, 2017 by Fast Company
It started with a simple dare: All Mike Linshi had to do was buy a certain shirt from a store nearby and wear it. The bet was offered up in the easy evening hours after a music and innovation festival in Brooklyn two years ago. There was just something so funny about the thought of Linshi in that particular shirt that Iqram Magdon-Ismail and Andrew Kortina, cofounders of the New York–based peer-to-peer payment app Venmo, bet their colleague $50,000 he wouldn’t wear it. The sum was set high...
Amazon is Taking a More Simplistic Approach to Music Streaming
April 26th, 2017 by The Verge
Six months ago, Amazon launched Music Unlimited, its on-demand music service, designed to compete against the likes of Spotify and Apple Music. Six months later the company hasn’t shared any subscriber numbers, but it is very bullish about its prospects, encouraged by the success of its Echo smart speakers...
Amazon Launches a New Digital Subscription Marketplace
April 25th, 2017 by The Verge
Amazon announced today that it’s launching a new marketplace hub for third party companies to sell subscriptions for digital services. The new service, called “Subscribe with Amazon,” will serve as a central, trustworthy hub for digital subscriptions. While business will have to apply and get approved...
How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
April 24th, 2017 by Contently
It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation. More than any previous generation, millennials have shown reluctance to engage with the finance industry...
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