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Will Facebook’s $50 Million Gamble Pay Off?
June 23rd, 2016 by Contently
In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Sound familiar? On June 21, The Wall Street Journal revealed that Facebook, which for the past two years has been waging war to break into digital video...

What the Avengers Can Teach Us About Divisible Content
June 23rd, 2016 by Contently
That’s not just an excuse to avoid the daunting task of building a strategy from scratch. In the past decade, films from the Marvel universe have not only raked in over $10 billion worldwide, but have also become an incredibly effective blueprint that can help anyone who works in media. Part of Marvel’s success...
Instagram Wants to Break Down Language Barriers with Auto-Translate Rollout
June 23rd, 2016 by The Drum
Instagram is looking to increase the potential reach of images and video posted on the network but implementing an automatic translation service on posts. Looking to inject extra life into posts, user bios, captions and more will be automatically translated into the viewer’s language, making the content potentially appeal to a global audience.
MacOS Sierra: Siri is Just the Beginning
June 22nd, 2016 by The Verge
Later this fall, Apple will release its latest desktop operating system to the world, but it won't be called OS X. Instead, it's now "macOS" and this one is codenamed "Sierra." Introducing it on stage at WWDC, Apple exec Craig Federighi said the name was "obvious," probably because it has some consonance with the headline feature: Siri.
Netflix Gets a New Look
June 21st, 2016 by Marketing Interactive
Netflix has changed its icon. The company on its Twitter page said in response to a user that it is not a new logo but rather the N is a new creative icon to tag along with the current logo. The icon is currently being used on both its Twitter and Facebook page and seems to better fit the square icons of the social media world – compared to its previous horizontal icon (see above).
The State of Digital Media, in 5 Charts
June 20th, 2016 by Contently
‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.
How This Digital Agency Drives Revenue from Social Media (and How You Can Too)
June 20th, 2016 by Buffer
You might’ve heard the advice that your call-to-action should have one job, your email subject line one job, your blog post one job. Focus, with online marketing, is key. Turns out focus has a wonderful effect on building a business and driving results. Gather Social, a digital agency based in Nottingham, UK, takes this focused approach with every new client they bring on. The single thing that Gather Social wants to achieve for you on social media is an impact to your bottom line revenue.
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