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BuzzFeed is Building a Video Empire on Food Porn
May 3rd, 2016 by Digiday
BuzzFeed’s Tasty video channel hasn’t just become a model for other food publishers (not to mention parodies), but for BuzzFeed itself. Less than a year after it launched with an experimental recipe video, Tasty has become the driver of video views at the company, with 53.6 million likes (its rapid ascent made it look like...)

Carrot and Stick: How Ars Technica Cut Its Ad-Block Rate from 40% to 25%
May 2nd, 2016 by Digiday
For Condé Nast-owned tech site Ars Technica ad blocking isn’t new: It has been dealing with the issue for more than a decade. The digital media brand was in a position where ad-blocking rates had reached as high as 40 percent around five years ago. Now it has beaten that figure down to 20-25 percent by deploying what’s increasingly become the standard mix of approaches...
Are Chatbots Really The Future Of Web Design?
May 2nd, 2016 by Fast Company
Adrian Zumbrunnen was terrified of what conversational interfaces meant for him as a UX designer. "The conversational interface is scary," he says. "Will I still have a place in this industry when pushing pixels around is no longer the thing that designers do?" So Zumbrunnen decided to confront his fear head on. He redesigned his personal website so that it ran off a Quartz-style chatbot.
Twitter Now Bills Itself a News App, Not a Social Network
April 29th, 2016 by Digiday
Eagle-eyed Twitter users have noticed that it’s now categorizing itself very differently in the Apple App Store. In an update yesterday, Twitter now sits in the News category rather than Social Networking. The move shifts it away from its competitors like Facebook, Snapchat and Kik.
The New York Times is Sending Out a Second Round of Google Cardboards
April 28th, 2016 by The Verge
Last November, The New York Times and Google organized a massive giveaway of Google Cardboard, shipping a million of the disposable virtual reality headsets alongside a new "NYT VR" app. Next month, they're doing it again — this time for online-only subscribers.
The Rise of 'Micro-Influencers' on Instagram
April 28th, 2016 by Digiday
There’s such a thing as being too popular. It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts...
The Quest for the Perfect Headline
April 27th, 2016 by Contently
The best headline ever written is “Headless Body in Topless Bar.” It appeared on the front page of the New York Post in 1983—simple, symmetrical, and intriguing. Five words that tell a story but still compel you to find out more. Today, you’d probably never see that headline, at least not online. Most publishers now favor either conversational titles or listicles, ideally with some sort of...
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