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Storytelling Is Not a Strategy
March 23rd, 2017 by Contently
At the start of 2017, I made the shift from ad tech to martech. In the last decade, I had helped build and steward the brands of two successful ad tech firms recognized for their innovation and amazing cultures, but it was increasingly difficult to ignore the headwinds facing the old media model. The consumers had spoken, and they didn’t want interruptive advertising experiences anymore.

Apple Launches Red iPhone 7
March 22nd, 2017 by The Verge
Apple is introducing a new color option for its iPhone 7 lineup today: red. While the iPhone maker has offered special product red cases for the iPhone previously, this is the first time the actual handset is available in red itself. The new Product (RED) iPhone features a red aluminum finish, and is launching as part of Apple’s partnership with (RED).
The Biggest Roadblock to Data-Driven Marketing
March 21st, 2017 by Contently
I may work in marketing, but as someone who appreciates privacy, I’m a marketer’s worst nightmare. When it comes to data collection, I want my information hidden from companies as much as possible. Fortunately (for me, at least), various search settings...
This Gorgeous Ruler was Created Specifically for Digital Designers
March 20th, 2017 by The Verge
There’s a ton of niche design objects that have been tossed up onto Kickstarter for funding, but every now and again, there’s one that will really catch your eye. Case in point, this high-end, designer ruler. The Lindlund is billed as a ruler for creative types and designers.
Amazon Brings Alexa to the iPhone
March 17th, 2017 by The Verge
Amazon is bringing Alexa to the iPhone today right inside of the company’s main app. While this isn’t the first time Alexa has been on a smartphone — third parties have made it happen already — this is the first time it’s coming directly from Amazon. And it could be a huge help to anyone who’s filling their home with Alexa-enabled devices.
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