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The Psychology of Viral Content
July 22nd, 2016 by Contently
Considering that two of the most recent internet sensations involved a pair of white sneakers and a Wookie mask, it’s easy to write off viral content as pure luck. Some marketers might argue that no one can predict content’s viral potential. However, these individuals are the same people repeatedly asking their marketing teams to “break the internet,” and with more than 75 percent...

Facebook Takes Flight
July 22nd, 2016 by The Verge
At 2AM, in the dark morning hours of June 28th, Mark Zuckerberg woke up and got on a plane. He was traveling to an aviation testing facility in Yuma, AZ, where a small Facebook team had been working on a secret project. Their mission: to design, build, and launch a high-altitude solar-powered plane, in the hopes that...
How Google Designs Great Content, in 5 Steps
July 21st, 2016 by Contently
As brands put more focus and resources towards creating content, one of the biggest challenges they face is making sure their content isn’t just on brand, but that it breaks through and reaches people. To create this type of content for its global audience, Google, a company whose corporate motto used to be “Don’t be evil,”...
Twitter Bans Milo Yiannopoulos, One of Its Worst Trolls
July 20th, 2016 by The Verge
Twitter has permanently suspended the account of Breitbart tech editor Milo Yiannopoulos, a day after the infamous internet troll helped incite his followers to send a torrent of racist abuse to Ghostbusters star Leslie Jones. Twitter confirmed that Yiannopoulos would be kept off its service for good in the future, telling Recode and BuzzFeed that it would find any new account he creates in the future, and suspend it.
One Metaphor That’ll Help Your Content Marketing Hiring
July 20th, 2016 by Contently
Imagine that you own an American-style family restaurant—burgers, triple deckers, chef salads, meatloaf, that sort of thing. You hire an awesome restaurant manager, Kate, who kills it. She keeps the restaurant running smoothly, the customers happy...
Why Is It Going Wrong for Yahoo's Tumblr and is Facebook Its Savior?
July 19th, 2016 by The Drum
Yahoo chief Marissa Mayer famously promised "not to screw up" Tumblr following its £1bn purchase in 2013, but two years later a loss of $500m in its brand value suggests she’s done just that. The beleaguered online business acknowledged its social network is now worth around a third of the $1.1bn that it originally paid for.
Former Googler Aims to Create a New Hate-Free Social Media Site
July 18th, 2016 by Fast Company
Former Google engineer Bindu Reddy has spent years thinking about how people engage on the web. From 2005 to 2008, she worked on the early versions of Google+ as well as the web publishing network Blogger. In the years since, she’s launched a management system for helping social influencers monetize their big followings called Mylikes.
Can Pokémon Go Survive Until August?
July 18th, 2016 by Contently
Since Pokémon Go came out last week, I’ve been obsessed. I’ve been getting off the subway one stop early to hatch my eggs in new places and look for Pokémon. Last weekend, I went to Central Park to look for rare Pokémon with my friends, only to find hundreds of other people doing the same. Even while writing this article...
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