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Beware of the Doghouse
By: Staff
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JC Penny's has come up with a clever site to help promote their jewelery line during the holiday season. There are several marketing techniques we can learn from BewareOfTheDoghouse.com:

» Create a short video (less than 5 minutes) that can be spread virally and increase brand awareness

» Use social networks, such as Facebook, to integrate with your website to help spread your message's reach

» Find clever ways to ask for someone's email address (e.g. give someone a warning before they go to the doghouse)

» Tie your product into every piece of the promotion - don't loose focus on the creative

 



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