Pinterest is announcing its spin on the increasingly popular stories format today — Story Pins, which combine multiple pages of images, videos, voiceover and overlaid text.

We wrote about Story Pins back in June, and apparently various versions of the format have been in the works since last year. But the company is only officially launching Story Pins in beta today, along with a number of other tools designed to help creators on the platform.

Asked yesterday how Story Pins differ from the stories we’d see on Snapchat, Instagram or any other social media platform, Pinterest’s head of content, creator and homefeed product David Temple told reporters that Pinterest’s approach is

“Story features on other platforms are designed to show you what people are doing,” Temple said. “Story Pins are designed to show you how people are trying new ideas and new products. That means the features and intent are dramatically different.”

For one thing, he noted that they’re not ephemeral, meaning that they don’t disappear after a set period of time, and can still be surfaced via search or other discovery mechanisms: “The best ideas and Story Pins remain relevant for months.”

In addition, the main interaction with a Story Pin (as with other forms of content on Pinterest) is to save it for, rather than a simple like button. And they can include lists of the necessary supplies or ingredients.



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different in a few key ways.