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Ben & Jerry's Joins Facebook Ad Boycott
By: CBS
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As mass social justice protests push for change across America, Ben & Jerry's ice cream and retailer Eddie Bauer are the latest in a string of brands to pull their advertising from Facebook, joining the likes of Patagonia, The North Face and REI in an activist campaign forcing the social network to counteract hate speech on its platform.


In a statement shared with NBC News, a spokesman for the Unilever-owned ice cream brand said: "Ben & Jerry’s stands with our friends at the  NAACP  and  Color of Change, the  ADL, and all those calling for Facebook to  take stronger action to  stop  its platforms  from being  used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy. "


"We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate," the statement continued.


Adventure clothing retailer Arc'teryx and Magnolia Pictures, an independent film distributor behind the Oscar-nominated movie “I Am Not Your Negro,” also pledged to halt their advertising on Facebook and Instagram in support of the Stop Hate for Profit campaign.

 

As mass social justice protests push for change across America, Ben & Jerry's ice cream and retailer Eddie Bauer are the latest in a string of brands to pull their advertising from Facebook, joining the likes of Patagonia, The North Face and REI in an activist campaign forcing the social network to counteract hate speech on its platform.


In a statement shared with NBC News, a spokesman for the Unilever-owned ice cream brand said: "Ben & Jerry’s stands with our friends at the  NAACP  and  Color of Change, the  ADL, and all those calling for Facebook to  take stronger action to  stop  its platforms  from being  used to divide our nation, suppress voters, foment and fan the flames of racism and violence, and undermine our democracy. "

 

"We call on Facebook, Inc. to take the clear and unequivocal actions called for by the campaign to stop its platform from being used to spread and amplify racism and hate," the statement continued.


Adventure clothing retailer Arc'teryx and Magnolia Pictures, an independent film distributor behind the Oscar-nominated movie “I Am Not Your Negro,” also pledged to halt their advertising on Facebook and Instagram in support of the Stop Hate for Profit campaign.



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